Dos campañas para que colabores con el ambiente

Si no sabes cómo unirte a la onda de reciclar lo más que se pueda para proteger al medio ambiente, aquí te damos algunas ideas.

‘Enjuaga, recicla y repite’

Para concientizar al público en general —y en especial a los estudiantes universitarios de la nación— sobre el impacto positivo que tiene el reciclar los envases de los productos de belleza y aseo personal, Garnier se unió con DoSomething.com (la organización más grande para los jóvenes y el cambio social) y la personalidad de YouTube Remi Cruz (conocida por sus canales populares MissRemiAshten y RemLife) en la creación y lanzamiento de la campaña nacional “Rinse, Recycle, Repeat” (“Enjuaga, recicla y repite”).

La campaña, que incluye un concurso entre 50 universidades del país, tiene como objetivo aprovechar la conversación social #empties (#envases) para educar a los jóvenes sobre la importancia de reciclar los envases de los productos de belleza y aseo personal que han usado, ya que éstos pueden ser utilizados para crear jardines verdes dentro de las comunidades locales en vez de terminar en los vertederos generales de basura .

Al reunir a los jóvenes de la nación en la acción de reciclar sus #empties, Garnier espera evitar que un total de 10 millones de envases (de productos de belleza) terminen en los vertederos de basura para finales de 2017.

¿Cómo participar?

1. Regístrate en línea en dosomething.org/rinse, decorar un bote o contenedor de basura de baño con el ícono (o logo) de reciclaje y comparte la fotografía en la ventanilla “Prove It” del portal DoSomething.org o envia la palabra RINSE por mensaje de texto al 38383, en donde quedarás inscrito para la rifa de una beca de $5,000.

2. Una vez que el contenedor esté lleno con diez libras de #empty (#envases) de productos de belleza y aseo personal, los participantes pueden imprimir una etiqueta o “label” de envío gratis para mandar sus #empties a TerraCycle donde serán reciclados responsablemente.

El equipo universitario que recolecta más #empties será recompensado con un jardín para su comunidad, que será equipado por Garnier y TerraCycle.

http://www.dosomething.org/rinse

 

 

Reciclaje de sillas de seguridad viejas

Con motivo del Día de la Tierra, que se celebra el próximo 22 de abril, Target se asoció con TerraCycle para recoger en sus tiendas de todo el país los asientos de seguridad viejos o antiguos para transportar niños en los autos entre el 17 y el 30 de abril.

Los clientes recibirán de canjeo un cupón de 20% de descuento para la compra de cualquier asiento de seguridad nuevo, ya sea en la tienda o a través de Target.com. El cupo se puede usar hasta el 31 de mayo.

El objetivo es recoger el mayor número de sillas de seguridad viejas para ser recicladas o “upcycled” en nuevos productos.

Con este evento, que se efectúa en honor al Mes  de la Tierra, Target y TerraCycle esperan prevenir que más de 700,000 libras de material reciclable que integran los asientos de seguridad para los automóviles se pierdan en los  basureros públicos.

https://corporate.target.com/article/2017/04/terracycle-car-seat-trade-in

 

Depuis 2015, les écoles Marguerite-Bourgeois et Jacques-Buteux ont recyclé plus de 133 896 articles. Le programme de recyclage TerraCycle Canada leur a versé plus de 3 500 $ pour leurs efforts.

C'est en recyclant, notamment, des emballages de collation, des bouchons de toutes sortes et des sacs de céréales en plastique que les écoles sont parvenues à de tels résultats. TerraCycle attribue des points pour les objets recyclés. Ces points sont par la suite convertis en dons pour une organisation de bienfaisance ou une école. TerraCycle Canada transforme les objets amassés pour leur donner une deuxième vie. Avec les déchets, l'organisation fabrique, entre autres, des tables à pique-nique.

À l'école Jacques-Buteux, le recyclage est supervisé par une brigade verte comptant une douzaine d'élèves de la 4^e à la 6^e année et un comité formé de membres du personnel. Cela fait deux ans que l'école participe au programme de TerraCycle, mais plus de 10 ans que l'établissement mise sur le recyclage et les valeurs qui s'y rattachent.

«C'est une belle façon pour nous de recycler, de diminuer nos déchets et de faire des sous pour les réinvestir dans notre jardin scolaire, mentionne Marie-Andrée Abel, enseignante à l'école Jacques-Buteux. On a un jardin de fleurs et de fines herbes devant notre école. On va bientôt faire nos plantations, alors on va se servir des sous pour la terre, entre autres.» Jusqu'à présent cette année, l'école a amassé plus de 100 $.

Plus de 3 000 $ en deux ans

Maman de trois garçons à l’école Marguerite-Bourgeois, Mélanie Poisson coordonne la collecte et l'envoi des objets recyclés. C'est d'ailleurs grâce à son initiative que l'école a amassé plus de 3 000 $ en deux ans.

«Quand mes enfants sont entrés à l'école, il y a eu une grosse campagne pour recycler les bouchons, raconte-t-elle. Ça adonnait que le parc-école de l'école était à refaire, alors j'ai pensé que ce serait une bonne idée pour amasser des sous. Avec 3-4 bouchons, on a un sou. Ça semble vraiment très peu dit comme ça, mais on a quand même amassé des centaines et des centaines de dollars depuis le début.»

«Au départ, les gens n'y croyaient pas, ajoute-t-elle. Il a fallu beaucoup de mots pour convaincre. Maintenant, le parc-école est payé et l'argent sert pour des activités scolaires. C'est une belle façon de s'impliquer pour l'école, mais aussi de transmettre de belles valeurs aux enfants. Ils peuvent voir à quoi ça sert concrètement de recycler.»

Au fil du temps, le réseau de recyclage de l'école s'est agrandi. Plusieurs commerces sont mobilisés pour la cause, dont des pharmacies. L'an dernier, dans le cadre d'un concours organisé par TerraCycle Canada, l'école Marguerite-Bourgeois a gagné un montant de 1 000 $ pour avoir amassé le plus de bouchons parmi tous les participants au Canada.

D'ailleurs, jusqu'au 31 mai, l'école participe à un autre concours, cette fois pour gagner une table faite de matériaux recyclés. Jusqu'à présent, l'école est au premier rang. Pour en savoir davantage ou pour voter : terracycle.ca Le saviez-vous?

Chaque année, à travers une vingtaine de pays, TerraCycle collecte et réaffecte des milliards de déchets, redistribuant des millions de dollars en dons à des écoles ou des associations.

 

After three kids, I have accumulated enough car seats to practically fill our attic. But while the seats may not fit my children's needs any longer, I hate to just put them out by the curb and throw them away. That's why I love that Target, in partnership with recycling company TerraCycle, is offering a car seat recycling program from April 17-30 (just in time for Earth Day!). All you have to do is bring in a car seat you are no longer using, drop it in a bin located either in the baby section or near the front of the store, and then find a Target team member to receive a coupon for 20 percent off any car seat purchase in store or at Target.com through May 31. So what happens to your used seat? It gets upcycled into new products. Awesomely, this program aims to keep 700,000 pounds of car seat materials out of landfills. The beyond-brill initiative was launched nationwide after a test in 90 stores received tons of positive feedback from customers. And why wouldn't it? Car seats are expensive, and the more kids you have, and the older they get, the more seats you will cycle through. It's great to know a seat you no longer need isn't just going into a garbage pile, and that you will be saving money on the next seat you buy. Go Target!

Don’t toss your old car seat — trade it in from April 17 to 30 at any Long Island Target and get a 20-percent-off coupon for any new car seat purchase in-store or at Target.com that you buy by May 31.   Target is teaming up with TerraCycle for the car seat recycling program. After receiving positive feedback on a test of the program in 90 stores last September, Target is kicking off its first trade-in program available at most stores across the country.   The program encourages guests to upgrade car seats to the appropriate size for their child to meet car seat safety standards, and Target expects to keep more than 700,000 pounds of car seat materials out of landfills through the partnership.

Hornsby's Decluttering Diva has teamed up with TerraCycle and L'Oreal Australia for a nationwide program aimed at recycling used cosmetics, skin and hair care products.

People are encouraged to become "recycling hubs" as part of this year's Earth Day and Month celebrations. International recycling company TerraCycle is calling for Kiwis to serve as public drop-off points for recyclable materials.

A radio interview on Sydney radio station 2RRR about Earth Month and how to get involved with TerraCycle.

We're well into April, which means we're all well into spring cleaning season too. Spring cleaning is the reason for the season — it's an excuse to purge your closets, strip your home of things you haven't used in years, and exchange those items for improved ones. And you'll definitely want to spring clean ASAP, now that Target is giving a car seat discount to parents who recycle their older models — but be forewarned, the everything-store is only running the promotion for the rest of the month of April.   While you might be lugging that old car seat around to Target every week just to go shopping (hello, dollar section), you now have a reason to bring that same car seat to Target and walk out with a new one for an even more reasonable price tag. Beginning Monday, April 17 — just in time for Tax Day, thank you — and ending on April 30, parents can bring their old car seat into Target stores nationwide and get a discount in return. This is neither a drill nor a late April Fools' joke.   So how does it work, exactly? In exchange for their car seat, according to Scary Mommy, parents will get a 20 percent off coupon from the store, good to use on any car seat from Target until May 31. Because just when you couldn't find another reason to love the store enough, it pulls this amazing deal out of its hat. But this exchange isn't just Target's way of giving back to parents who've spent far too much time and money in their stores, likely chasing their toddlers at the same time (although it does seem like a nice act of customer appreciation) — it's Target and recycled product company TerraCycle's way of helping the planet, in honor of Earth Month. Through the exchange, according to Target, the department store plans on keeping more than 700,000 pounds of car seat materials out of landfills. Together, Target and TerraCycle will make sure that the car seats are recycled or turned into new car seats — saving the planet and your bank account, one seat at a time.   Target offers over 100 different models and styles of car seats, ranging in price from under 50 dollars to over 300 dollars. This deal can provide parents with the opportunity to upgrade their car seat or finally get their hands on the model they've been saving up for since before their baby's arrival. This is the first time that Target has offered this deal in stores all across the country.  Basically? Thank you, Target, for giving all parents a reason to love you even more than they do already.

One of the eye-opening things you quickly learn as a parent is how expensive child car seats are.   Spoiler alert for the childless: Car seats are super-expensive. Also, your growing child will cycle through various car seat stages. Take it from me, a father of two.   These days, the average convertible car seat price is roughly $175 — although it ranges from $75 to $400 or more, depending on your needs, taste and budget.   One way to save money here is to take advantage of car seat trade-ins. Babies R Us, Toys R Us and Target have these in-store events every once in a while.   Right now, it’s Target’s turn. Target is holding a nationwide car seat trade-in event April 17-30.   It’s basically a two-week window to bring in your old car seat and get a coupon for 20% off a new one, good through May 31.   Once or twice a year, Toys R Us and Babies R Us do the same thing, usually offering a 25% discount. This usually happens near the beginning of the year.   The Car Seat Cycle of Life   These car seat trade-ins are especially useful because at some point, your child will outgrow their current car seat, or it’ll expire.   The federal government offers car seat guidelines based on your child’s age and weight. Here are some useful guidelines:   Infant seats: Newborn to 2 years, or 30-plus pounds. All-in-one seats: Newborn to 12 years, or 120 pounds. Convertible seats: Newborn to 6 years, or 65 pounds. Booster seats: 6-12 years or 120 pounds. What happens to the car seats that Target collects? It’s teaming up with recycling company TerraCycle to have them recycled into new products. They expect to keep 700,000 pounds of car seat materials out of landfills.   Consumer Reports has good tips on when to trade in your car seat:   When your baby is a year old. When your baby gets too big for their infant seat. It’s simply time for the next step. When your car seat expires. Yes, car seats have expiration dates. Check your car seat’s manufacturing label. They’re typically good for six years. After that, you can’t resell them on Craigslist or at a consignment store. Your Turn: Have you ever traded in a car seat?

Did a waste audit reveal your company’s recycling program isn’t exactly where you want it to be? Don’t be discouraged. Most companies hit pitfalls along the way, but those that stick with it can emerge as industry leaders. Take Procter and Gamble (P&G) and Microsoft, for example, which lead the consumer packaged goods and electronics industries in recycling. Procter and Gamble (P&G) set a goal to send zero manufacturing waste to landfill by 2020. So far, 56 percent of its global production sites send zero manufacturing waste to local landfills. Although it has less than three years left, the company is optimistic it can meet its 2020 goal — an achievement P&G says will keep about 65,000 metric tons of waste out of landfills. That is equivalent to the weight of almost 350,000 mid-sized cars. Manufacturing waste makes up about 95 percent of the waste P&G produces, with the remainder coming from its offices and tech center programs. The company works toward its 2020 goal by looking at waste through a new lens. As it states on its website: “The key is to not see anything as trash, but material with potential use.” Part of a successful recycling program is to reuse waste whenever possible. P&G offers a number of examples of reusing waste across its supply chain, including in Hungary where employees collect production scraps and send them to a local cement company that incinerates them to make energy for bricks. How a partnership can help a company Sometimes a company needs to partner with key recycling industry leaders to overcome plateaus and achieve their goals. P&G recently partnered with TerraCycle and SUEZ to produce a shampoo bottle made from up to 25 percent recycled beach plastic. The bottle of Head and Shoulders shampoo will debut this summer in French retailer Carrefour. And the rollout will eventually represent the world’s largest production of recyclable bottles made with post-consumer recycled beach plastic. The idea for the shampoo bottle came about a year ago at the World Economic Forum in Davos, Switzerland, when the Ellen MacArthur Foundation challenged P&G to “drive greater recovery and reuse of plastics,” Helias told us. P&G felt Head and Shoulders, the “the leading shampoo brand in sales,” should be the label to “lead in sustainability innovation,” Helias said. P&G’s partnership with TerraCycle and SUEZ “brought about the largest solution to ocean plastic to date in terms of volume and percentage used in the package,” Tom Szaky, CEO and founder, TerraCycle told TriplePundit. The “problem of ocean plastic is immense,” Szaky explained. Over 25 percent of global plastic waste winds up in marine systems. “Only with a project that provide business value will we be able to clean up the plastic clogging our beaches, rivers, inlets and other waterways,” he said. P&G will also include up to 25 percent post-consumer plastic in over half a billion bottles in Europe by the end of 2018. That will represent over 90 percent of all P&G’s hair care bottles sold in Europe. P&G has used recycled plastic in its packaging for over 25 years — and it used 34,100 metric tons in 2016. Helias said the company “committed” to using post-consumer recycled material and helping to “build a marketplace by providing consistent end markets.”