Consumerism now is all about instant gratification at the best price. We want our products as quickly and easily as possible, and the consumer product space is designed to deliver. Gone are the days where you had to take a trip to the store and interact with the things you wanted to buy. Be it food, clothing or toilet paper, when we want or need something, we have the ability to buy it, and often with the ease of a click.
En la conferencia Our Ocean 2017, Procter & Gamble lanzó Fairy Ocean Plastic, botella a base de plástico oceánico al 10%, recolectado de las playas de todo el mundo, y 90% de plástico reciclado postconsumo.
La primera botella en su tipo fue hecha en colaboración con el experto en reciclaje, TerraCycle, y estará al alcance de los consumidores británicos en el 2018, con una producción de 320,000 envases, la más grande en cuanto al uso de plástico recuperado en los mares.
La compañía seguirá desviando 8,000 toneladas de plástico de vertedero para su uso en botellas de plástico transparente, usando un promedio de 40% de plástico reciclado de consumo a través de 481 millones de botellas plásticas en todo el mundo.
Ocean Conservancy está muy satisfecha de que la empresa de productos de consumo haga conciencia sobre la contaminación plástica oceánica entre sus consumidores. En ese sentido, “el liderazgo de P & G en este tema es crítico para resolver la crisis del plástico en los océanos”, dijo la directora gerente Susan Ruffo.
Rubicon Global
recently announced a partnership with TerraCycle, a New Jersey-based company known for specializing in the recovery of more than 100 hard-to-recycle products.
Procter & Gamble says its consumers “care deeply” about the environment and, with that in mind, has launched its new Fairy Ocean Plastic bottle made 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic.
The Procter & Gamble Co. (P&G), with corporate headquarters in Cincinnati, has launched the Fairy Ocean Plastic bottle, which is made completely from postconsumer recycled (PCR) plastic and ocean plastic, to raise awareness about ocean plastic and what can be done to prevent plastic from reaching the ocean.
A garrafa foi criada em parceria com a TerraCycle e vai chegar aos consumidores britânicos já em 2018. Será uma edição de 320,000 embalagens, a maior produção de embalagens de detergente de loiça feita a partir de plástico reciclado.
Os resíduos coletados são enviados para o Programa de Coleta Seletiva do Município e empresas como a ASA e a Terracycle.
