Por primera vez en México y Latinoamérica, esta iniciativa busca disminuir los costos de maquinaria y la dificultad del personal de remoción de goma de mascar pegada en la vía pública. Como parte de una iniciativa para mejorar la apariencia de las calles del Centro Histórico y contribuir con el medio ambiente, la empresa Trident (de grupo Mondeléz) creó el programa de recolección y reciclaje #TiraElChicleAlBote, que contribuirá a concientizar a los capitalinos para que no arrojen la goma de mascar en las calles.   Con la participación de TerraCycle, el programa incluye la instalación de setenta y cinco contenedores de chicle que fueron colocadas en las calles y avenidas más transitadas del centro capitalino, cada uno con una capacidad de almacenamiento de hasta un kilo de chicle, el cual, posteriormente será procesado y reciclado para la creación de otros productos como libretas, cartón o botes de basura, según indicó Luis Lazcano, representante de la empresa Mondeléz.   Por primera vez en México y Latinoamérica, esta iniciativa busca disminuir los costos de maquinaria y la dificultad del personal de remoción de goma de mascar pegada en la vía pública, “cada moneda que vemos en el suelo es parte de los 200 mil chicles pegados que hay (en las calles)”, indicó Luis Wertman, presidente del Consejo Ciudadano, durante la inauguración del programa realizada en la avenida Ignacio I. Madero, en el Centro Histórico.   Asimismo, en el marco del Día de la Juventud (celebrado el 12 de agosto), #TiraElChicleAlBote reunió la participación de jóvenes capitalinos que apoyarán el proyecto desde distintos puntos de la ciudad, tales como las calles Pino Suárez, 16 de septiembre y Madero, lugares en los que se reunirán para incentivar a los transeúntes a hacer uso de los depósitos de chicle.

Did you know that 2,000 plastic water bottles are used every second, or that a dump truck’s worth of plastic goes into our oceans every minute?... Commit to making small changes now that make a positive impact for our future: Recycle Brita products through TerraCycle

CIUDAD DE MÉXICO. - Dado que cada vez son más los consumidores preocupados por el medio ambiente, la marca de goma de mascar Trident lanzó unos contenedores especiales para reciclar los chicles, cuyo objetivo será transformar este producto en otros artículos, tales como cestos de basura. En México, siete de cada diez gomas de mascar que se consumen son de la marca Trident —que pertenece a Mondelēz— , que fácilmente se puede transformar en otras cosas. De acuerdo con informa ción disponible en internet, TerraCycle, Trident y el Centro Histórico se asociaron para crear el programa de reciclaje gratuito, que se puede identificar en redes sociales con el hashtag #TiraElChicleAlBote. Con  ello  esperan  lograr que los fanáticos de esta golosina participen activamente y lo depositen en los contenedores especiales.

Una vez recolectadas, las gomas de mascar se limpian y convierten en nuevos polímeros que serán utilizados para crear productos reciclados”, expone el sitio de TerraCycle.

Según información de Trident, el país es el segundo mercado donde más chicle se vende a escala mundial, sólo después de Estados Unidos, ya que se consumen de 200 a 210  gramos de goma de mascar por persona cada año. Mondelēz  también  tiene otras marcas en su portafolio, tales como Bubbaloo y Clorets: inclusive, la planta de gomas de mascar más grande del planeta opera en la Repú blica Mexicana y 7.5 de cada diez chicles consumidos son elaborados allí. Actualmente 50% de la producción de esta fábrica se queda en el país y el resto se va a otros mercados.   Los contenedores de goma de mascar para reciclar que se pusieron a disposición de los consumidores se pueden encontrar en varios puntos del Centro Histórico de la Ciudad de México, lugar relevante si se considera que hace cinco años la calle de Madero fue noticia porque los chicles pegados en el piso eran muy difíciles de quitar, al grado que el gobierno de la ciudad tuvo que comprar diez máquinas especiales para poder retirarlos.

 

La empresa Trident coloca contenedores especiales en el Centro Histórico de la CDMX para poder recolectarlos con mayor facilidad

08/08/2018 09:19  ERÉNDIRA ESPINOSA

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L’Occitane’s new store is full of flashy tech... For the launch, the store has dedicated a section of the space to the company’s sustainability initiatives: In May, L’Occitane partnered with international recycling company TerraCycle to collect empty bottles and packaging of all brands of beauty and skin-care products from customers.

Illinois-based NOW has partnered with recycling expert TerraCycle (New Jersey) to divert NOW’s flexible packaging from landfills. The NOW Recycling Program enables consumers the opportunity to recycle their toothpaste tubes and flexible food and supplement pouches—items not accepted by most municipal recycling programs.

Add millions of used contact lenses to the plastic waste that's finding its way into oceans and lakes... For its program, Bausch + Lomb partners with a company called TerraCycle that specializes in recycling smaller items that wouldn't normally get separated in the standard process.

L’Occitane’s new store is full of flashy tech. On Wednesday, the French beauty brand will open at 555 5th Avenue in Midtown Manhattan with a new retail concept that leans heavily into experiences. The store dedicated an area to social media, with a video live feed of the company’s U.S. Instagram account, where the brand is trying to grow its presence. There’s an opportunity for shoppers to “bike through Provence” using stationary bikes against a scenic French background. Customers can also test the brand’s first virtual reality experience, which takes them through a 360-degree hot air balloon ride though the south of France, while receiving a free, real-life hand massage with L’Occitane products. On the merchandising side, a rain-shower sink is prominently displayed at the front of the store for shoppers to test products. Surrounding merchandise includes L’Occitane’s best-selling ingredient franchises, like shea and almond bath and body products. New-customer acquisition was the driver for L’Occitane rethinking its retail presence, said Paul Blackburn, vp of concept design, construction and merchandising at L’Occitane North America. The new 1,870-square-foot store consolidates existing businesses that were located nearby in Manhattan’s Times Square and Rockefeller Center, with a tourist-centered slant. After being open in a soft launch for a week, over 2,400 prospective customers have walked into the store, making it the most foot-trafficked store in America, according to Blackburn. The new 5th Avenue location is significantly bigger than another one of the company’s largest stores, the Flatiron location in Manhattan, which opened in December 2016 and incorporated technology like smart beauty fitting rooms. Blackburn said the new store location is meant for the company to “take a risk.” Sixty percent of the in-store setups will change about four times per year, with a focus on key merchandising messages, though the social media photo area and the VR experiences will stay longer, depending on interest and engagement. “It’s a space that is meant to be ever-changing around product, campaign and philanthropy stories,” he said. For the launch, the store has dedicated a section of the space to the company’s sustainability initiatives: In May, L’Occitane partnered with international recycling company TerraCycle to collect empty bottles and packaging of all brands of beauty and skin-care products from customers. In exchange, shoppers receive a 10 percent discount toward one full-size L’Occitane product purchase. Customers will also be able to engrave and customize L’Occitane merchandise and Swell water bottles (which the brand has partnered with for the new store) with their names and other personalized designs. L’Occitane’s in-store investments come at a time when the brand is seeing 86 percent of its business in stores versus online. E-commerce has been a key driver for loyalists replenishing product, but stores better drive new business. The company reported net sales of $1.5 billion for 2018, a 4.6 percent increase over 2017. That was driven by positive same-store sales growth, and new and renovated stores — the company opened 41 stores and renovated 153 in the last year. That the brand is willing to iterate on the traditional flagship-store model and yearly calendar cadence of products is a growing opportunity, said Blackburn, who wants to change the L’Occitane perception from serious and old-fashioned to “modern and fun.” The average age of the L’Occitane woman is 43, and she is fairly affluent, said Blackburn. The new store concept isn’t just a play for millennial or Gen Z consumers, he added, but rather a reach for new customers across all demographics. While Blackburn wouldn’t disclose the initial investment in this kind of store concept, he did say it was less than the capital required for the traditional 2016 Flatiron flagship. Still, with the store being updated frequently, Blackburn said he sees store investment continuing. He also sees this new retail format as a novel way to grow the L’Occitane base in key international markets. “We have an obligation as a brand to continue to push the envelope,” he said. “There needs to be a reason for a customer to come into stores now more than ever. We are giving her that reason here.”

A edição latino-americana do Sustainable Cosmetics Summit, realizada em São Paulo, chegou ao fim em 27 de junho, confirmando novamente o sucesso desse grande encontro executivo. Um mês antes, em Nova York, tinha sido a vez da edição norte-americana do congresso. Quase 200 representantes da indústria participaram dos dois eventos.