Several major manufacturers are onboard for the circular use pilot.
The Clorox Company (NYSE: CLX) has added two of its popular products to the list of items available through the
TerraCycle Loop circular sustainable shopping pilot program.
First announced at the World Economic Forum in January, Loop enables consumers to purchase commonly-used products in customized, durable packaging that is delivered in a reusable shipping tote.
The initiative aims to establish a new model that supports responsible consumption and
ends society’s dependence on disposability.
Once products are used, consumers place the packaging in a special tote for free pickup, then Loop hygienically cleans the packaging, replenishes the products and returns them to the consumer.
TerraCycle partnered with UPS to design its reusable, easily-cleanable tote to handle both liquids and dry goods over multiple uses,
Recycling Today reported.
The pilot program is available in the mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. Clorox crisp lemon disinfecting wipes and Hidden Valley Original Ranch topping and dressing will be available through the program, and the company plans to add a Glad food protection product to the platform later this year.
Other products available through the Loop program include
Procter & Gamble brands including Tide detergent, Cascade dishwashing products, Pantene haircare items and Oral-B dental care.
“We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” Carolyn Tastad,
P&G’s(NYSE: PG) Group President - North America, said. “We’re proud to partner with TerraCycle as the first CPG company to be part of this program as we work to accelerate sustainable innovation and explore new circular solutions that consumers love.”
Companies including Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International are also onboard,
per CNN, for a total of about 300 products.
The Kroger Co. (NYSE: KR) and Walgreens (NASDAQ: WBA) are founding retail partners with Loop, and consumers in the pilot region can shop for products through
www.thekrogerco.com/loop or
www.walgreens.com/loop, and in the future, the retailers hope to enable consumers to
purchase Loop products in stores in select locations.
It’s about to become easier to recycle L.O.L Surprise! products thanks to a new programme developed by MGA Entertainment and TerraCycle, a global leader in recycling complex materials. The new, free programme officially launched yesterday in the United States and is available to L.O.L. Surprise! fans. International programmes are set to launch, beginning in the UK in July, while other countries will roll out further in the year.
The L.O.L. Surprise! Recycling Programme is open to any interested individual, school, office, or community organisation. Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new recycled products.
“TerraCycle is a leader in this field, and we are excited to partner with them as we continually look to push for more sustainable and environmentally friendly products,” said Isaac Larian, CEO and Founder of MGA Entertainment. “Our new partnership with TerraCycle is just one example of our commitment to leaving a healthier planet for kids – this initiative will cost MGA, but it’s worth it. We are also working on, and testing, other sustainable initiatives to take this even further. I hope other leaders in the toy industry will follow suit.”
“MGA Entertainment is a great partner, and one that is truly dedicated to making products consumers love, while also taking responsibility for preserving the environment,” said Tom Szaky, TerraCycle’s founder and CEO. “By encouraging future generations to rethink what is waste, together we are making it simple for consumers to have a positive impact on the environment for future generations.”
The L.O.L. Surprise! Recycling Programme with TerraCycle allows fans to easily send all L.O.L. Surprise! packaging and products directly to a knowledgeable source, ensuring items are properly disposed of and recycled. To participate in the programme, there are three simple steps: