Tang, marca de Kraft Foods Mèxico y líder de bebidas en polvo, anunció hoy el lanzamiento del Movimiento “Preparar, beber, ayudar”, el cual a través de diversos programas y acciones divertidas y de fácil implementación, busca promover en los niños la importancia del cuidado del medio ambiente. El movimiento arranca la campaña en medios a partir del 31 de enero a nivel nacional con televisión abierta, de paga, apoyos locales en exteriores y un plan de cine itinerante con funciones al aire libre en diferentes ciudades del país.

La campaña en medios arrancó el pasado 31/01/11 a nivel nacional con televisión abierta, de paga, apoyos locales en exteriores y un plan de cine itinerante con funciones al aire libre en diferentes ciudades del país. Uno de los principales programas del movimiento es la alianza que Tang tiene con TerraCycle, invitando a todos lo niños a ser parte activa del Movimiento, recolectando y enviando sus empaques para que sean re-utilizados y transformados nuevamente en artículos.

El Financiero en línea

México, 18 de febrero.- Con una inversión estimada de seis millones de dólares la marca Tang de Kraft Foods México anunció el lanzamiento de su campaña “Preparar, beber, ayudar” a través de la cual se buscará entre otras acciones impulsar la recolección de sus empaques vacíos para su reutilización, informó Charles Chamouton, director de marketing para la Categoría de Bebidas en Polvo, Quesos y Groceries de la multinacional en nuestro país.

Recycling isn’t new to Mountain View. For the past two-and-a-half years, the school has been part of the TerraCycle Program. Through this program the school recycles empty Capri Sun containers, empty Lunchables containers, dried-up pens, markers, glue sticks and cell phones. Howe said the previous recycling practice has helped with the contest.

Entrevistamos o Guilherme Brammer,representante da TerraCycle no Brasil,um projeto muito legal que ensina a superar o desperdício e a ajudar o planeta.

Last night I went to hear Tom Szaky <http://en.wikipedia.org/wiki/Tom_Szaky> , the first lecturer in the University of the Arts’ nifty new series, Periodic Lectures on Design <http://www.uarts.edu/about/8260.html> , and I learned many new things, including: • Trenton-based TerraCycle is the only company with a license from Coke and Pepsi to package poop in those companies’ 20 oz. bottles. • Szaky filled the first 100 bottles of the worm-poop plant food that got TerraCycle off the ground from his Princeton dorm room, using funnels to guide the, er, matter and hairdryers to heat-seal the labels. • Juice pouches are indestructible, which is why they can’t be recycled. Quilt them together and they create a nifty fabric. TerraCycle also breaks down the pouches and uses their base elements to make pavers, and they’re developing a line of rolling luggage made from juice pouches that will debut at Wal-Mart in six months. • Everything on its own is recyclable. So, a garbage can full of yogurt cups, candy wrappers, toothpaste tubes, and juice pouches is not recyclable. Separate the different waste streams and they’re all recyclable on their own. Check out the 36 different wastestreams <http://www.terracycle.net/brigades>  TerraCycle collects (and will help you collect) in the U.S. • It’s possible to wear jeans, a t-shirt, sweatshirt, and a John Deere cap and still come off as totally brilliant. (Darn kids upending the social order.) Next up in the series is Susan Szenasy, Editor-in-Chief of Metropolis magazine. Reserve <http://corzocenter.ticketleap.com/>  your spot for the March 1 lecture—it’s free, but seating is limited!

A TerraCycle é uma empresa pioneira no mercado de sustentabilidade que busca substituir o uso de materiais virgens, como um novo plástico ou tecido.

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling. Since then, the club has gathered, for instance, more than 30,000 empty Capri Sun containers. The money was spent on plants that allow Ernst to raise Monarch butterflies. She uses the pollinators in her lessons on ecosystems.

When left to her own devices, nature will execute a perfect cycle of reuse and compost by which no bi-products are left behind.  Humans, by contrast, execute a cycle of consumption and complex materials that leaves behind billions of pounds of bi-products known as garbage. Eighty percent of what we buy is discarded as garbage just thirty minutes after purchase.  Because it would be nearly impossible to move away from our culture of consumption and convince people to return to a time of patching, mending, and making do, it becomes necessary to scrutinze our garbage. Garbage is the only commodity in the world we pay to get rid of.  The vast majority of our waste ends up in a landfill–five billion pounds per year in the United States–where it has no value.  But what if instead of throwing our money away, we diverted some of the garbage from the landfill and turned it into something of value?  It is with this concept in mind that Tom Szaky led his worm poop empire <http://www.terracycle.net/histories>  called TerraCycle <http://www.terracycle.net/>  to begin collecting items of garbage and turning them into useful things.  The TerraCycle team of designers is tasked with envisioning new uses for items previously deemed garbage.  Scientists then test the chemical properites of the items and determine the feasibly of the designer’s ideas.  Using these methods, all items collected by TerraCycle are upcycled (made into another product for reuse) or recycled (broken down to their most basic parts and made into something different).  The idea behind TerraCycle is one of those brilliantly simple ones that beg the question, “why didn’t I think of that?”  (Because you lack the business savvy and persuasive charm that Szaky possesses.) Szaky has taken a concept familiar to previous generations (and poor college students) and adapted it to our modern culture of consumerism.  Just as our grandma upcycled a worn button-down shirt into handkerchiefs, cleaning rags, and quilting squares, TerraCycle transforms used juice pouches into a fabric that can be fashioned into a coin purse or a book bag.  TerraCycle does not advertise; its brand partners do.  It is the brands who puts the TerraCycle logo on their products and introduce their consumers to the concept <http://www.youtube.com/watch?feature=player_detailpage&v=RIwGZx-1JTc> .  On its own, TerraCycle generates buzz by averaging 7-15 articles a day, maintaining a high-traffic website, and being invited to participate in television shows.   In just a short few years, TerraCycle has significantly impacted diversion rates and given value to garbage.  They have yet find a product that cannot be upcycled or recycled and have plans to expand their organziation across the world, in AMC movie theatres, Wal-Mart parking lots, in print, and even on Facebook.

On this edition of Recycle What?!? THE POUCH. Here’s a question I get asked all the time…Are Capri Sun packages recyclable??? For me I always thought the answer was yes, due to the commercials where they showed backpacks, laptop bags and other items made from recycled Capri Sun pouches. However, I was wrong, after some research I found that Capri Sun pouches ARE NOT recyclable! What?!?!?!!! The deceit! LOL. Okay, I won’t take it that far. So Capri Sun pouches are not recyclable in the “conventional” sense, meaning, you probably should not throw them in your recycle bins; however, Capri Sun has a pretty interesting recycle program, it’s called “Terracycle”. In short, it works by juice guzzlers sending in their empty Capri Sun pouches, the company uses the empty pouches to make new and cool items such as backpacks, etc., and then they make the items available for purchase online. In the end, not all is lost for the Capri Sun lovers, if you sign up for the “Terracycle” program you will be doing your part in keep these non-recyclable juice pouches from filling up our landfills. You can find out more information at http://brands.kraftfoods.com/caprisun/be-green-earn-green.aspx NOTE: The “Terracycle” program is geared towards schools and organizations to help them earn money, so if you do not have children, perhaps you can speak with a local school or organization and donate your empty pouches. So again Recycle What?!? Capri Suns ARE NOT recyclable in the “conventional” sense, but they ARE recyclable in the “technical” sense. So save up those pouches, send them in for your own school or organization or donate them to a school or organization.