TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

PUR, Brita Make Recyclable Filtration Components

Brita and PUR have partnered with TerraCycle to create recycling programs for their pitchers, bottles, filters, dispensers, faucet mounts and all packaging, effectively making the water filtration products 100% waste-free. For every recyclable Brita water filter used, 300 plastic bottles are saved. Not only is water filtering a more sustainable choice than the use of bottled water, it is more cost effective for consumers as well.

Highland Rim earns money for recycling

Highland Rim School has just reached the first level of TerraCycle and Capri Sun’s Drink Pouch Brigade® milestone contest by collecting more than 10,000 drink pouches. The students have earned over $1,500 for their school by collecting the drink pouches. The Drink Pouch Brigade® is a free recycling program that rewards people for collecting and sending their waste to TerraCycle® to be recycled or upcycled. Since 2007, Drink Pouch Brigade participants have kept almost 235 million drink pouches out of landfills and raised more than $4.5 million for charity.

GU Debuts Energy Sticks

As with GU’s recent partnership with TerraCycle® to make 100% of their packaging recyclable, the new bulk packaging is designed to reduce litter: fewer packages mean less trash, less material used, and a cleaner environment. Titled GU Energy Gel 15-Serving Pouch and Roctane Energy Gel 15-Serving Pouch, the jumbo-scaled GU will debut in November 2015 in the following flavors at an MSRP of $30.00 for both Roctane and Energy Gel: • Salted Caramel Energy Gel • Strawberry Banana Energy Gel • Sea Salt Chocolate Roctane • Blueberry Pomegranate Roctane

View from QCA: Why a great-grandmother recycles

Dr. Lee points out that not only are we reducing the amount dumped in landfills, but that economically it is to our advantage for companies to make use of recycled materials.  An organization called Terracycle has as its goal zero waste, taking in such items as old toothbrushes, toothpaste tubes, pens and cosmetics containers! (Check out this company on the Internet.)