"HOW far will you go?" asks an espresso-sipping George Clooney in the Nespresso television commercial. He's talking about lengths we would go for good coffee, but it's a question coffee pod drinkers of all brands should ask themselves.

Anna Minns and the small local team that form TerraCycle are pulling off a ‘David & Goliath’ type feat in tackling the waste associated with major brands operating in Australia, writes Paula Wallace. It’s simple; it’s ingenious; and it seems to be working. Anna Minns told WME about how the start-up was collecting and storing massive amounts of waste in a Victorian warehouse that would have gone into landfills or otherwise entered the environment.