Entenmann’s is partnering with TerraCycle, an international leader in the collection and reuse of non-recyclable post-consumer waste, for the “Turn Trash to Cash” campaign that helps kids earn cash for their schools.

This is a particularly tough time to be telling businesses that using more recycled materials makes good economic sense. Falling oil prices have lowered the price of virgin plastic against the recycled stuff, which has put off manufacturers and hurt recycling companies (plastic makes up a growing share of their waste feed). Without a price on carbon, using recycled commodities does not necessarily help a company’s bottom line. “People aren’t going to pay more for recycled plastic just because it’s recycled,” says Tom Szaky of TerraCycle, which makes consumer products from waste.

TerraCycle, which specializes in hard-to-recycle waste, collects cigarette butts, which are then turned into industrial products like plastic pallets.

The Little Bites Pouch Brigade, sponsored by Entenmann's and New Jersey-based recycling firm Terracycle, offers financial rewards — two cents per wrapper — to schools that collect and send in recycled Little Bites wrappers. With funding provided by Entenmann's, Terracycle collects the wrappers and uses them to make new products — from lunch boxes to picnic tables.

Para reforçar essa nobre missão, Colgate e TerraCycle lançam a segunda edição de “Cuidando do Seu Sorriso e do Planeta”, campanha que vai premiar com mais de 50 mil pontos extras os...

Maurick College VUGHT - Leerlingen van het Maurick College in Vught verzamelen sinds enige tijd snoepverpakkingen voor het goede doel: een ziekenhuis in Sierra Leone. Mensen kunnen hun lege snoepverpakkingen daarbij gratis inleveren voor recycling bij de school. Als beloning hiervoor krijgen ze een vergoeding waarmee ze een goed doel naar eigen keuze kunnen steunen. In het geval van het Maurick College is dat Stichting Masanga Nederland.​ Die stichting heeft als doel om financiële en materiële ondersteuning te bieden aan de ontwikkeling en het in bedrijf houden van het Masanga ziekenhuis in Sierra Leone. Initiatiefneemster van het inzamelingspunt op de school is Ellen van Giersbergen, docent Global Learning op het Maurick College. De inzamelingsactie is het resultaat van een samenwerking tussen Fruittella en recyclebedrijf TerraCycle.

Once the box is full, it is shipped free of charge to the New Jersey-based TerraCycle, which will use the tobacco to make compost and turn the plastic filters in the butts to pellets for use producing items such as park benches, shipping pallets and railroad ties.

Upwards of 100 million tons of plastic are manufactured annually across the globe. That’s 200 billion pounds of new material on-market every year, ready to be thermoformed, laminated, foamed and extruded into billions of products and packages. In the past decades it has been widely adopted by industry, and plastic has become one of the most ubiquitous and versatile materials in the world – and, subsequently, one of the most difficult to reliably collect and recycle.