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Mattel wants you to send back your toys when you're done with them

 
By Alexis BenvenisteCNN Business   Updated 12:31 AM ET, Mon May 10, 2021 image.pngNew York (CNN Business) Good news for 90s kids who have laundry baskets filled with Barbies in their parents' basements: Mattel wants to recycle your old toys.
The 76-year-old toy company is launching a pilot program called "Mattel PlayBack" that is designed to recover and reuse materials in old toys for future Mattel products.
The new effort is the company's latest step toward a sustainability-focused future. Mattel previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
Consumers can participate in the program by visiting Mattel's website, printing a free shipping label and packing and mailing their toys back to the company. The toys will then be sorted and separated by material type and processed and recycled, according to the company. Materials that cannot be repurposed as recycled content in new toys will either be downcycled into other plastic products or converted from waste to energy.
"We get to keep these valuable materials out of a landfill and have the opportunity to learn from the circular model," Pamela Gill-Alabaster, Mattel's global head of sustainability, told CNN Business.
The toy company is kicking off this program with three brands — Barbie, Matchbox and MEGA toys — and plans to add other brands in the future.
The program will initially only be available in the United States and Canada, but the company is launching similar PlayBack programs in France, Germany and the United Kingdom with a third-party partner, a spokesperson for Mattel told CNN Business.
Mattel experimented with a similar program in Canada with it's MEGA toys in 2020 in partnership with TerraCycle, a recycling company based in New Jersey.
The pandemic created an unanticipated surge in demand for toys as parents hunkered down with children at home, and Mattel isn't alone in its efforts. Many large toy companies are trying to become more eco-friendly after decades of relying on environmentally destructive plastic in their products and packaging.
Finding alternatives to plastic is crucial to tackling climate change, and adopting "eco-friendly" marketing is also important for companies as shoppers are increasingly conscious about how their choices affect the planet.
Both the production and discarding of plastic has had devastating effects on the planet, from greenhouse gas emissions that fuel climate change to clogging waterways and plastic accumulating in oceans.

Senior Mechanical Engineer with Passion for Sustainability wins TerraCycle Innovation Award

Nipun Majumdar, a senior mechanical engineering major at TCNJ, has won TerraCycle’s second annual Ernel Simpson Innovation Award for environmental innovation, complete with a $500 stipend to support continued work on this project. Nipun and his teammates, Sophia Vazquez and Vanni Roa, have developed a prototype to support sustainable desalination using solar power. As Nipun explains, “We are in the midst of a climate emergency, and among many other problems freshwater scarcity is looming in many countries around the world.” The desalination process, which converts seawater to drinking water, can be “environmentally disruptive,” due to its byproducts and  use of non-renewable energy sources, without designs like the one Nipun and his team have created.
TerraCycle, based out of Trenton, is a social-minded business seeking to eliminate waste through simple recycling platforms. Nipun feels “honored” to receive the award, particularly as it combines two of his areas of passion, sustainability and innovation. Envisioning the future, Nipun told us, “I believe this generation is tasked with re-innovating approximately 200 years worth of engineering to shape a sustainable future, and this award only motivates me further to work towards climate change and sustainability imperatives.”
Nipun is an attending member of the TCNJ Environmental Sustainability Council and an invited fellow of the TCNJ School of Business Innovation Fellows which currently consists of six students who advise, and pursue solutions for the City of Trenton for the purposes of economic development, city’s livability, and sustainability.
Nipun’s vision and passion for sustainability make it unsurprising that he was selected for the 2041 ClimateForce Antarctic Expedition in 2021, as one of 80 participants heading to Antarctica for ClimateForce’s Leadership on the Edge program led by Robert Swan, the first person in history to walk to both the North and South Poles. Nipun reflected: “my acceptance to the expedition was quite overwhelming. While the expedition is a fun travel experience, I am cognizant of the mission and my shared responsibility. I hope to leverage my experiences to be at the forefront of our fight against climate change by helping raise awareness, and by using the platform to push firms, and governments to prioritize climate action. Also, I may or may not interview a penguin.”
Nipun Majumdar and his team’s solar desalination prototype.

Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey's and more are lessening their environmental impact.
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The North Face sets more ambitious environmental targets

The North Face has always counted itself among the more planet-friendly fashion brands, but this year it’s announcing several new goals and beefing up existing efforts with an eye towards being more impactful and actionable. All of the top materials used for The North Face apparel will be recycled, regenerative or renewable by 2025; by 2023, 100% of the brand’s polyester and 80% of its nylon fabrics will be made with recycled content. This is based on where the company can have the most impact, as more than half of its carbon footprint comes from production. The North Face will also eliminate all single-use plastic packaging by 2025. The company plans to launch a new, fully circular line of it most popular styles, made entirely from previously-worn materials and garments. That’s on top of existing initiatives to reduce waste, including its Lifetime Warranty (encouraging repair versus binning), Clothes the Loop program (letting customers donate used apparel for store credit) and the Renewed Collection (a line of refurbished outerwear, which consumers can now contribute to with their own previously worn apparel, beginning on Earth Day). Finally, it will use its purchasing power to affect change outside of its own operations. It will place its “Exploration Without Compromise” seal only on the most sustainable products it sells in its stores and online: all apparel, equipment and accessories it sells must be made with 75% or greater recycled, organic, regenerative or responsibly-sourced renewable materials in order to receive the badge. Maple-Leaf-Foods-book

Maple Leaf Foods adds colour to Earth Day

In honour of Earth Day, Maple Leaf is launching Climate Change Colouring Kits, available for free online. The book shows the impact of climate change in a family-friendly way, with messages like “Look at how beautiful our West Coast is. But, is that green algae in the water? Ew!… algae blooms can change the actual colour of our oceans and lakes.” Accompanying ominous crayon colours include: “Ocean Green,” “Grass Yellow,” “Forest Black,” “Sand Blue,” “Freshwater Brown,” and “Sky Orange.”  Maple Leaf’s Climate Change Colouring Kits also offer tips about how to be more climate friendly, such as eating less meat. Maple Leaf says this climate education initiative, developed with agency partner Sid Lee, reflects its commitment “to become the most sustainable protein company on earth.” Each colouring book (including packaging) is 100% recyclable and FSC (Forest Stewardship Council) Certified, and the crayons are made from eco-friendly soy and beeswax and come in a metal reusable container. To offset emissions, Maple Leaf invested in Hamilton’s AIM Environmental Waste Diversion Project, which converts organic residues from three municipal collection sites into compost products. As part of its planet-first commitments, the company already donates 1% of its pre-tax profits to organizations to help remove barriers to food security, and Maple Leaf is also ratcheting up its plant-based offerings. Harvey's

Harvey’s partners with Tree Canada on green initiative

Canadian QSR Harvey’s was among the first national chains to focus on sustainability and reducing waste in its restaurants. It was quick to introduce paper straws in early 2019 – today, 80% of all its packaging contains recycled material – and li launched “Grow a Plant” in September the following year, providing a plant kit with every kid’s meal purchased in lieu of a plastic toy. This year, the company has launched a national tree planting initiative with Tree Canada, a non-profit dedicated to planting and nurturing trees in rural and urban environments. Starting today through to June 16, Harvey’s will donate a portion of proceeds from every transaction in restaurants, as well as delivery orders placed through Door Dash, to the organization, with the goal of planting 25,000 trees in 2021. If achieved, the initiative would help capture around 5,000 tonnes of CO2.

Bimbo to offset all of its Canadian electricity use

Known for its Dempster’s, Stonemill, Villaggio, Vachon and Takis brands, Bimbo is Canada’s largest bakery company, operating 16 bakeries, 14 distribution centres and 191 depots across the country. And now, electricity used by all of those facilities will be offset through a pair of new virtual power purchase agreements. Power purchase agreements are a way for large companies to secure energy from providers at a preferred price, but virtual PPAs are a way to do that for providers that aren’t providing power directly to the company – the electricity is instead released into the local power grid. If the provider sells the power at a lower price, the company pays the difference, making VPPAs a popular way to establish renewable energy projects. It also gives companies unable to draw electricity from renewable sources a way to “offset” that consumption by making renewable energy available elsewhere. Through 15-year agreements with global company Renewable Energy Systems, Bimbo’s VPPA will support the development of two wind and solar projects in southern Alberta, totalling 170 megawatts of installed capacity. Bimbo Canada will procure roughly 50 megawatts of renewable electricity from these projects to offset its consumption.

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Budweiser gets closer to its fully renewable commitment

Labatt Breweries of Canada has established its own VPPA with Capital Power, supporting a new solar development in Alberta and helping to offset the electricity used in the brewing of Budweiser, Canada’s most popular beer brand. The agreement will include approximately 51% of the energy generated by the solar facility, one-quarter of which will be bundled with renewable energy credits directly from the facility and the remainder with credits from projects elsewhere in Canada. The VPPA is the latest effort by parent company AB InBev in its commitment to brewing Budweiser using 100% renewable energy by 2025. Since establishing the goal in 2018, 10 billion beers have been brewed using renewable energy, with investment of over $1 billion in related infrastructure projects.

P&G makes its laundry brands more recyclable

Recycling plastic is a tough thing. What might be recyclable in one town might not be in another, and the fact that recycling is its own business means that, if demand to buy used plastic isn’t there, plastic products end up becoming waste anyway, no matter what a local facility can handle. To help get around this, P&G has brought a partnership with TerraCycle on an “Eco-Box Recycling Program” to Canada. Consumers can get a pre-paid shipping label to send in products and packaging from the Tide, Downy and Gain laundry brands that may not be recyclable in certain regions, such as the plastic dispensing cups, flexible plastic bags, nozzles and nozzle clips. The plastic is then melted down and molded into new products. As a way to incentivize participation, every shipment of waste lets participants earn points that can be donated to a non-profit, school or charity of their choice. The program is available to individuals, but given that shipping empty bottles every time a household runs out could be a tall order, P&G is also encouraging schools, offices and community organizations to sign up and run their own collection efforts. P&G also launched the “It’s Our Home” campaign in the U.S. last week and in Canada on Monday, encouraging consumers to help contribute to a more sustainable world through small actions they can do throughout the home.

It's Earth Day 2021. The Circular Economy Can Actually Save You Money

Participating in the circular economy, in which businesses reuse materials, could help you reduce waste and attract customers.

BY ANNA MEYER@ANNAVMEYER     If your business isn't participating in the circular economy, you may want to spend part of Earth Day on Thursday asking yourself, "Why not?" While many companies follow a linear economy in which products are created, used, and thrown away, companies that participate in the circular economy continuously recycle and reuse their materials. It's designed to make doing business and combating climate change mutually beneficial. For many businesses, getting existing customers to remain loyal to their brand could require switching to a circular model. A 2020 study from IBM and the National Retail Federation found that 57 percent of U.S consumers are willing to change their purchasing habits to help reduce negative environmental impact. "Companies can't afford to not put the planet first," says Mera McGrew, founder of the soap company Soapply. "Companies that are not aligning with consumers' values will be left behind." Founded in 2015, Soapply bottles soap in recycled glass that can be refilled, reused, and recycled. The New York City-based company participates in the Loop program alongside brands like Gillette, Tide, and Clorox. Created by the recycling company TerraCycle, the program helps companies sell their products in reusable containers that are managed and cleaned by TerraCycle. Customers pay a refundable deposit for the reusable packaging.     Soapply.COURTESY COMPANY Many business owners think participating in the circular economy means more expenses, but doing so can actually save businesses money by reusing materials, says Kate Daly, managing director of the Center for the Circular Economy at Closed Loop Partners, an investment firm in New York City. "Right now, many companies are only selling something once that they could be selling multiple times," Daly says. During the past three years, the Center for the Circular Economy has hosted competitions funded by brands including Starbucks, Walmart, and McDonald's to design sustainable alternatives to paper to-go cups and single-use plastic bags, with winners receiving funding and access to the center's accelerator program. Switching to a circular model also has benefits for hiring. Nearly 80 percent of respondents to a 2019 Glassdoor survey indicated that they would consider a business's mission when thinking about whether to apply for a job. When implementing sustainability initiatives, Daly advises auditing any plans from a user experience perspective to make sure that your solutions are convenient and accessible. You should also consider publishing a public sustainability report, as the Berlin, Germany-based meal delivery company HelloFresh did with its 2020 sustainability report. Included in the initiatives published in the report are goals to lower the company's carbon emissions by 60 percent per euro of revenue and to reduce food waste at its facilities by 50 percent per euro of revenue between 2019 and 2022. It also cited clear steps it's taking to use sustainable packaging. While it's important for companies to invest in sustainable practices, particularly when customers demand them, not all environmentally friendly initiatives are going to be a boon for business. "There's no point in creating a product or service, however 'green,' that customers don't adopt," Daly says, adding that business owners should reach out to other companies in their industry that have already made transitions to a circular economy. "I would encourage companies, regardless of their size, to not feel like they have to go it alone," Daly says. "Collaborating with stakeholders, whether it's in policy or consumer education, is really important so that a transition to circularity feels accessible no matter what."

How to reduce face mask pollution, according to experts

Experts recommend how to properly dispose of single-use face masks, and explain why they’re having harmful effects on the environment
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Throughout the past year, face masks have become one of the most prominent symbols of the coronavirus pandemic, both on our faces and, according to experts, in pollution scattered across the planet’s beaches, streets and bodies of water. OceansAsia, a nonprofit marine conservation advocacy organization, recently conducted research about how many single-use face masks are likely to have entered the world’s oceans in 2020. Overall, the organization estimates that more than 1.5 billion face masks entered oceans in 2020, resulting in an additional 4,680 to 6,240 metric tons (about 5,160 to 6,880 U.S. tons) of marine plastic pollution. SKIP AHEAD Face mask pollution and the environment When single-use masks are not disposed of properly, they pose an environmental risk, said Teale Phelps Bondaroff, director of research for OceansAsia. Single-use face masks — both the disposable kind the general public wears and medical-grade surgical masks — are often made with polypropylene plastic. When that plastic breaks up into smaller pieces, it can take as long as 450 years to decompose, Phelps Bondaroff said. And while reusable cloth face masks are a more eco-friendly option, disposable masks are both an acceptable face covering, according to the Centers for Disease Control and Prevention, and CDC-recommended for double masking. It’s crucial to learn how to properly discard face masks in order to ensure they don’t end up in oceans, lakes and rivers, said Erin Simon, head of plastic waste and business at the World Wildlife Fund. The goal is not to change the disposable mask space as it is a key part of medical safety protocols, Simon highlighted, noting environmental experts more specifically advocate for the proper management of disposable face masks after they’re used. “The challenge is that now the general public is using them and not disposing of them correctly,” Simon said. “In this case, the appropriate choice is the trash or landfill.” We talked to experts about how face mask pollution is harming the environment in the wake of the pandemic, and what we can do to help. We also rounded up a list of eco-friendly reusable face masks from brands like Rothy’s and TenTree.

Eco-friendly face masks

  Experts said reusable cloth face masks are a more sustainable option than single-use disposable masks, and some companies further incorporate recycled fabric into their masks, as well as organic materials. The face masks below meet the CDC’s guidance in regards to reusable face coverings and are made with the environment in mind, according to the brands behind them.

Best eco-friendly reusable face masks

TenTree The Protect Mask

  The outer layer of TenTree’s double-layered face mask is constructed from hemp and recycled polyester fabric, while the inside lining is made from organic cotton and hemp. Masks are designed with a pocket filter and come in a pack of three. The color and pattern of the washable masks vary across packs, and they come in two sizes: Small/Medium and Large/Extra Large.   image.png

United By Blue Salvaged Hemp Face Mask

United By Blue makes Large/AdultSmall/Youth and Kids face masks in packs of two, three and ten. The masks have adjustable ear loops and a filter pocket, and United By Blue also sells filters. Masks are made from a fabric blend including hemp, organic cotton, recycled polyester and Tencel, a type of rayon fabric. Masks are sold in a variety of styles, from Chambray and Coral to Cedar Rose.   image.png

Avocado Organic Cotton Face Mask

Avocado face masks are made with two layers of organic cotton and are certified by the Global Organic Textiles Standard (GOTS), a textile processing standard for organic fibres. Masks feature a filter pocket and can be purchased with elastic ear loops or head tie straps. They are sold in packs of four for adults and kids, and come in styles like Sunbeam Yellow, Northern Lights and more.   image.png

Rothy’s The Mask

Rothy’s machine-washable masks are made from the brand’s rPET thread, a material derived from single-use plastic water bottles. Masks feature elastic straps and microfiber swatches on the inside for added comfort against the face.They come in a pack of two and are available in colors like BlackBlue and Pink and more. Rothy’s also sells kids masks and a Mask Pack that includes a mask and a pouch you can store your mask in.
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EcoMask Filtering Face Mask

When you’re done using EcoMask’s reusable face mask, you can send it back to the brand and it will recycle the mask for you. EcoMask’s face coverings are constructed from post-consumer recycled materials and boast five-layers of filtration. The mask comes in sizes ranging from Extra Small to Extra Large and are available in five colors: Black, Sage, Rose, Royal Blue and Navy Blue.   image.png

Synergy Organic Clothing Adult Face Mask

Synergy Organic Clothing’s face masks are made from three layers of GOTS certified organic cotton and feature adjustable ear loops. Masks come in packs of two and are sold in kids and adult sizes. Adult masks are available with screen-printed designs like moons and stars, and some are constructed from deadstock — unsold items — so their exact colors and patterns vary.   image.png

Best eco-friendly disposable face masks

VIDA 3-Ply Face Mask

When you purchase VIDA’s disposable face mask, it will arrive with a prepaid label that allows you to send your used masks back to the brand in their original envelope — the brand recycles masks it receives. VIDA’s disposable masks feature an adjustable nose clip and come in a Floral pattern. Masks are sold in packs of 10 to 1,000, and they can be worn under one of the brand’s reusable cotton masks while double masking.

VIDA 3-Ply Face Mask

$12.00

VIDA KN95 Face Mask

As featured in our guide to KN95 masks, VIDA sells KN95 masks that are approved under the Food and Drug Administration’s Emergency Use Authorization (EUA) for KN95 masks. They come in colors like Black, White and Olive, and after using them, you can send them back to the brand to be recycled.

VIDA KN95 Face Mask

$22.50

Face mask pollution and the environment

The pandemic triggered an estimated global use of 129 billion face masks and 65 billion gloves every month, according to estimates in a 2020 study published in Environmental Science and Technology, a peer-reviewed scientific journal by the American Chemical Society. Simon said the study also estimated that 30 percent more waste would be produced in 2020 compared to 2019. The study states that this increase is in part due to the “increased the use of PPE by the general public” during the pandemic, and thus getting thrown out as municipal solid waste, or everyday trash or garbage. Unfortunately, not everyone disposes of single-use face masks and gloves property. Simon said she’s seen masks and gloves dropped and forgotten about and, if they’re thrown away in an outdoor garbage can without a lid, they can fall out or be blown away by wind. Mark Benfield, a professor at Louisiana State University's department of oceanography and coastal sciences, studies plastic pollution in Louisiana and is now investigating face mask pollution. He said most waste created on land ultimately makes its way into a body of water — the National Oceanic and Atmospheric Administration estimates that “80 percent of pollution to the marine environment comes from the land.” Over dozens of years (or more, depending on the material), that waste breaks down and is absorbed into water and soil, for example. As plastic — which partially comprises disposable face masks — degrades, it releases into the water hundreds to millions of micro plastics, pieces of plastic that are less than 5 millimeters in length, according to NOAA. Benfield, who developed a methodological survey with colleagues to collect data about PPE litter around the world, said micro plastics are especially dangerous because they’re small enough to pass through filters and end up in our drinking water, or get absorbed into the bodies of animals that humans eat, like fish. Marine animals can become tangled in disposable face masks or mistake them for food, Benfield added. Both situations

Why disposable face masks can’t be easily recycled

Simon said traditional local recycling programs tend to only sort “like with like,” meaning they group items that are made from the exact same materials — such as one type of plastic, glass or paper — and then recycle those items together. A disposable face mask, however, is made from different materials that cannot be easily separated. Phelps Bondaroff said single-use face masks usually consist of metal for the nose piece, cotton and elastic for the ear loops and melt-blown polypropylene for the main structure that covers the mouth and nose. According to recycling company TerraCycle and experts we’ve consulted, single-use personal protective equipment like masks and gloves often don’t get recycled through local programs in towns and cities because of the associated cost. However, Phelps Bondaroff noted that companies like TerraCycle have begun to devise strategies and specified programs for recycling disposable face masks. TerraCycle offers a PPE recycling program through which you can collect items like disposable face masks and gloves in a box that’s available to purchase through the company (TerraCycle does not accept reusable face masks or PPE from healthcare facilities). When the box is full, you can send it back to TerraCycle, which then sorts materials and sends them to third-party processing partners that recycle them into usable forms. For example, Terracycle states that “The polypropylene-dominant mixture from the face mask is densified into a crumb-like raw material that’s used in plastic lumber and composite decking applications.”

How to mitigate the impacts of face mask pollution

Phelps Bondaroff said the best way to mitigate the impacts of (and help prevent) face mask pollution is disposing of them correctly and ensuring they do not enter the Earth’s ecosystem. He said it’s important to throw away face masks in garbage cans that have a lid and a garbage bag that will be tied together when it’s removed to keep them from falling out or blowing away. Phelps Bondaroff also mentioned he’s seen posts circulating on social media from environmental and activist organizations recommending we cut the straps of face masks’ ear loops before throwing them away. He said this could help prevent animals from getting tangled in the ear loops, and decrease the chances of them getting stuck on trees and plants. But WWF's Simon noted it’s more important to spend time finding a covered, lined garbage can. “I would argue that in that moment that you're taking to cut the ear loops of your face mask, just put it in the trash,” Simon said.

TerraCycle and Sanofi launch recycling programmes

21 Apr 2021 (Last Updated April 21st, 2021 13:42) Sanofi Consumer Healthcare has partnered with US-based recycling initiative TerraCycle to make its product packaging and aerosol containers recyclable.   image.png Sanofi Consumer Healthcare has partnered with US-based recycling initiative TerraCycle to make its product packaging and aerosol containers recyclable. Two programmes will be introduced to allow customers to recycle empty Gold Bond, Cortizone-10 and Selsun Blue packaging. The first recycling programme is for Gold Bond aerosol spray cans. Consumers can participate in the programme by signing up online on TerraCycle. The programme page provides instructions on how to ship empty aerosol containers to TerraCycle for recycling. The second programme is for other Gold Bond product packaging, as well as Cortizone-10 and Selsun Blue packaging. Interested consumers can sign up for the programme on TerraCycle’s non-aerosol page. Packaging that can be shipped for recycling includes plastic tubes, cartons, tubs, sticks, dark plastic bottles, pumps and caps. The collected packaging and aerosol container waste will be melted into hard plastic and remoulded to make recycled products, including park benches and picnic tables. TerraCycle CEO and founder Tom Szaky said: “Skincare is a daily routine we all share. We each have our personal preferences as it relates to the brands and products that we use, but we don’t often consider what happens to the packaging once all the product is gone. “With the Gold Bond, Cortizone-10 and Selsun Blue recycling programme, along with the Gold Bond aerosol recycling programme, Sanofi Consumer Healthcare has considered the end-of-life options for their packaging and partnered with TerraCycle to ensure that it never sees landfill.” Participants can earn points for every shipment of waste they send to TerraCycle through the programmes. These points can either be used for charity gifts or donated to a non-profit, school or charitable organisation of their choice after converting it to cash. Schools, offices and community organisations can also take part in both programmes. Hard freezer pop SLIQ Spirited Ice recently launched an initiative to make its packaging recyclable by partnering with TerraCycle. Consumers can send empty SLIQ Spirited Ice plastic tubes to TerraCycle, who will melt them into hard plastic and use them to make recycled products.

Taco Bell Becomes First in Industry to Recycle Hot Sauce Packets Through New Collaboration

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Taco Bell is collaborating with international recycling leader TerraCycle to give its sauce packets a second life that doesn't involve a landfill. According to Taco Bell, fans know that the restaurant chain has a mild obsession with its hot sauce packets, with 8.2 billion sauce packets used in the U.S. each year. Taco Bell is the first quick service restaurant brand to partner with TerraCycle to tackle recycling flexible film packets. The companies will announce details of a national U.S. recycling pilot program later this year, Taco Bell said. According to Taco Bell, customer participation will be easy and will involve free shipping. TerraCycle is known for collecting traditionally non-recyclable materials, cleaning them, then melting and remolding them into hard plastic that can be used to make new recycled products. "In the food industry today, there is no widely available solution for recycling the flexible film packets that are so commonly used for condiments," Liz Matthews, Taco Bell's Global Chief Food Innovation Officer, said. "So, we're thrilled to leverage the expertise of TerraCycle to recycle our iconic sauce packet packaging in a way that's as bold and innovative as our menu." The pilot launch of the program slated to take place later this year, and its results will determine how to move forward, including potential program expansion. "Now more than ever, consumers don't want to sacrifice the planet no matter how delicious the meal," TerraCycle CEO and Founder, Tom Szaky, said. "Together, Taco Bell and TerraCycle will push the quick service industry by finally finding a way to recycle this type of product. This effort takes us one step closer to keeping packets out of landfills and our mission of 'Eliminating the Idea of Waste.'

Here’s What To Know About Recycling Your Running Shoes

Learn when it’s better to rehome your running shoes and when it’s best to let them take on a new life.
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It probably won’t surprise you, a runner, a definite wearer of shoes, to learn that the shoe industry is massive (producing 24.2 billion pairs a year, massive). Also unsurprising is that with its size comes a monster amount of waste as consumers continue to buy and ditch pair after pair. The life cycle (from material processing, manufacturing, logistics, and eventual waste) is estimated to create 30 pounds of carbon emissions for each pair of running shoes. RELATED: Running Shoes are Part of an Environmental Crisis. Is Change Coming? Running brands aren’t oblivious to the problem and seem to grasp that runners are caring more and more about the environment, but aren’t willing to compromise on the quality of their footwear. In fact, that’s where a lot of the dissonance comes into play. To truly reduce the carbon footprint of the sneaker industry, runners need to one day rely on fewer, yet more durable shoes. But no shoe brand wants us to buy fewer shoes. Which means, it’s up to them to find another way. And this April, just in time for Earth Day, many brands are launching new (or beefing up old) footwear recycling and donating initiatives. on-running-cyclonOn’s Cyclon shoe is sold on a subscription basis, where consumers return and recycle the shoe and receive a new pair every five months or so. Photo: Courtesy On Running

Here Are 6 Brands That Will Recycle Your Kicks (And Socks)

Currently, 85 percent of textiles are not recycled, with the average person throwing away 70 pounds of clothing and other textiles annually. In general, recycling shoes is a complex process and depending on the materials in the shoe it might not be possible. “Footwear is difficult to recycle because most shoes are made using multiple, mixed materials which are often stitched or glued together,” says Shaye DiPasquale a publicist for the recycler TerraCycle. “There is not a lot of physical recycling of footwear that goes on,” says Eric Stubin, president of Trans-Americas Textile Recycling. The majority of ‘recycled’ shoes and clothes are shipped places to be reused. Stubin’s company processes about 10 million pounds of post-consumer textile waste from clothing, shoes, and accessories every year. Take polyurethane foam, a material researchers from Northwestern University only recently figured out how to upcycle. “Polyurethane foam waste has historically been landfilled and burned or down-cycled for use in carpeting,” said William Dichtel, who co-led the research. “Our latest work effectively removes air from polyurethane foams and remolds them into any shape. This could pave the way for industry to begin recycling polyurethane foam waste for many relevant applications.” Polyurethane, which is sometimes used in the midsole of shoes does not melt even in extreme heat. Previously, it could only be shredded or compressed in ways that make the material not durable enough for other uses. In general, when clothing is recycled it tends to go to one of these four different end destinations:
  1. Reused and repurposed as secondhand clothing (45%)
  2. Recycled and converted into items like reclaimed wiping rags for industrial and residential use (30%)
  3. Recycled into post-consumer fiber for home insulation, carpet padding, and raw material for the automotive industry (20%)
  4. Landfills (5%)
Perhaps the most notable and lauded shoe recycling program is Nike’s Reuse-A-Shoe, which is available at select Nike stores. Through the program any brand of athletic shoe is collected to be turned into a Nike Grind product—tracks, courts, walkways, and playground floors made from ground sneakers. Stubin considers the Nike Grind program to be the most “robust and viable program for footwear.” Earlier this month, the sandal company Teva announced its partnership with TerraCycle through a program it’s calling TevaForever. For no additional cost, customers who sign up receive a pre-paid shipping label to send their worn sandals to TerraCycle. Their goal is to also turn the used sandals into running tracks, playgrounds, and more. TerraCycle‘s footwear Zero Waste Box is an option that anyone can order and fill with shoes to be recycled. According to DiPasquale the shoes will either be manually or mechanically separated into fabrics, metals, fibers, organics, and plastics. The fabrics are reused, upcycled, or recycled. The metals are smelted for reuse elsewhere. Wood or paper fibers are recycled or composted. And the plastics are melted down and turned into pellets, flakes, or other usable formats to be molded into new products or packaging. But what if you could buy a shoe with a promise that it will be recycled, rather than looking for a solution on the back end? On, the Swiss shoe company has recently launched its Cyclon shoe subscription which promises to be a closed-loop system. For a fee of $29.99 per month you are delivered the shoes, made of castor beans. When the shoes reach the end of their life, you let On know and they will send you a new pair along with everything you need to ship the old pair back to be recycled into new products. Because of the concept, On was awarded the 2021 ISPO Product of the Year as well as a Sustainability Achievement award. And on Earth Day, Salomon will begin selling its Index.01 shoe in the U.S., which is already available in Europe. Like On’s concept, it promises to be a circular life-cycle shoe. As long as consumers send it back, partners of Salomon will recycle the TPU and polyester into raw materials for use in other products. In Europe specifically, the TPU will be recycled into Salomon ski boots. What about socks? An oft-forgotten item that is more than likely to end up in the landfill. Smartwool has just announced its new partnership with Material Return starting April 21. Like Nike Grind, this program involves collecting old socks (can be any brand or material, but must be clean) to be ground up and used in other products. This is your chance to get rid of those lonely single socks that, let’s be honest, won’t ever find their match. Find a donation center here.

4 Other Ways to Donate or Recycle Your Shoes

Donating your shoes so someone else can get use out of them is probably the best thing you can do with that old pair. Stubin’s biggest piece of advice when donating your shoes: Don’t judge your shoes too harshly. “A good pair of shoes, even if a runner deems them no longer useful, can likely find a second life,” he says. Even if the charity you donate to can’t re-sell the shoes to a consumer, they can still sell it to a recycler. “So if a Goodwill sells clothing to Trans-Americas, we pay them for that material. There’s a market price for that material,” says Stubin. Programs like One World Running and Soles4Souls (a popular choice among running stores) collect and distribute shoes and other clothing to people who need them. To date the Soles4Souls program has found second use for over 56 million pairs of shoes. Find a donation center near you here. Soles4Souls partners with a lot of other high profile donation programs. The North Face’s Clothes the Loop program, for example, will send your shoes to that recycling leader. [Editor’s Note: You can also join our Soles4Souls shoe drive! Get all the details here and help us put your old sneakers to good use.] Also announced this month, Nike will soon start accepting lightly worn, good condition shoes into its refurbished program for resale in 15 authorized stores. You can also check with your local running store to see if they offer any sort of similar takeback program. Extending the life of a garment by one year can reduce its carbon footprint by 25 percent, according to the Thredup fashion footprint calculator. “So footwear that lives on and finds a second life for two to three years, conceivably reduces the carbon,” says Stubin. Recycling vs. trashing shoes is only a small fraction of the problem. Most of the carbon emissions related to running shoes happens in the manufacturing process. At the end of the day, the best thing that can be done is to buy less and make the products we do own last longer. But, as with every environmentally charged movement, we have to start somewhere and demand forward progress and innovation, while doing our part as individuals.

Taco Bell will start reusing hot sauce packets

New York (CNN Business)Taco Bell's plastic sauce packets have a short life. After all, what else are you supposed to do with them after they're squeezed to death?
That's soon changing: The fast food chain is partnering with recycling company TerraCycle to give its packets a "spicier second life that doesn't involve a landfill," Taco Bell said in a press release.
Taco Bell said that more than 8 billion sauce packets are used every year in the United States, a massive number that's potentially environmentally damaging. About 710 million metric tons of plastic will pollute the environment by 2040 if action isn't taken, according to a recent study published in "Science."
Specific details of how the program will work weren't released. However, Taco Bell did reveal that the recycling pilot program will launch later this year and that participation will be simple and involve free shipping. Its ultimate goal is for the discarded sauce packets have an "exciting future as something totally new."
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Taco Bell's sauce packets will soon get a second life.
Taco Bell said it's the first fast food brand to use TerraCycle, a New Jersey-based company that helps big businesses become greener. It has worked with Procter & Gamble (PG), Unilever (UL) and Nestlé to help manufacture reusable packaging in place of single-use packages that end up in landfills.
In this instance, it's collecting non-recyclable materials, melting them down and remolding them into a hard plastic that can be recycled again after they're used.
"In the food industry today, there is no widely available solution for recycling the flexible film packets that are so commonly used for condiments," Liz Matthews, Taco Bell's global chief food innovation officer, said in the release.
Taco Bell is hoping that by 2024, packaging used by its customers will be fully "recyclable, compostable, or reusable" across all of its 7,000 global locations. It's using this pilot program to shape its future recycling efforts.
Last year, Taco Bell claimed it had ditched its popular Mexican Pizza because of its packaging, which amounted the use of more than 7 million pounds of paperboard per year.