MEGA™, a leading construction toy brand has unveiled a Free Nationwide Recycling Program to give new life to old toys. The partnership with international recycling leader TerraCycle®, will recycle used Mega Bloks®, Mega Construx™ and other non-electronic MEGA™ toys to create new products in Canada.   Through the Blocks and Bricks Recycling Program, consumers can send in MEGA toys to be recycled at no charge to the consumer. Participation is easy. You can sign up for the program at www.terracycle.com/blocks-and-bricks-en-ca, then mail in your blocks and bricks using a prepaid shipping label you can print at home. Once collected, the blocks and bricks are cleaned, melted into hard plastic and remolded to make new products from the recycled materials. This may include playgrounds, picnic tables and park benches, to name a few. The Blocks and Bricks Recycling Program is open to any individual, school, office, or community organization interested.   This comes on the heals of MEGA's new line of building products made from plant-based materials, released earlier this year. As part of the line, all products come in Forest Stewardship Council (FSC)-certified packaging that is fully recyclable. "Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact," said Bisma Ansari, SVP of MEGA. "By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together."   For more information on this initiative and TerraCycle's recycling programs, visit www.megabrands.com/en-ca/environmental-initiatives.  

MEGA™ dévoile un programme de recyclage gratuit à l'échelle nationale afin de donner une nouvelle vie à de vieux jouets.   TORONTO, le 16 avril 2020 /CNW/ - MEGA™, une marque phare dans la catégorie des jouets de construction, a annoncé aujourd'hui un partenariat avec le chef de file du recyclage international TerraCycle®. Ce partenariat recyclera des produits Mega Bloks®, Mega Construx™ usagés, ainsi que d'autres jouets non-électroniques de la marque MEGA™ afin de créer de nouveaux produits au Canada.     À travers le Programme de Recyclage de Blocs et de Briques, les consommateurs peuvent envoyer leurs jouets MEGA à recycler sans frais additionnels pour le consommateur. Il est facile d'y participer: les consommateurs peuvent s'inscrire en ligne sur la page web du programme au www.terracycle.com/blocks-and-bricks-fr-ca et poster leur blocs et briques en utilisant une étiquette d'envoi prépayée qui peut être imprimée à la maison.  Une fois ramassés, les blocs et briques seront nettoyés, fondus en plastique dur et remoulés pour servir à la fabrication de nouveaux produits fait à partir de ces matériaux recyclés; ce qui pourrait inclure des modules de jeu, des tables à pique-nique et des bancs de parcs, pour en nommer que quelques-uns. Le Programme de Recyclage de Blocs et de Briques est ouvert à tout individu, école, entreprise ou organisation communautaire intéressé.   "MEGA donne aux constructeurs de tous âges l'opportunité unique de détourner des déchets des sites d'enfouissement. » dit Tom Szaky, le fondateur et PDG de TerraCycle. « En collectant et en recyclant des items qui ne sont pas typiquement recyclables à travers les programmes municipaux, l'occasion est donnée aux consommateurs de réfléchir et de comprendre ce qui est recyclable et ce qui est véritablement un déchet. »   Plus tôt cette année, MEGA a lancé une nouvelle ligne de jouets de construction produite à partir de plastique végétal. Également, tous les emballages de cette ligne sont accrédités de la Certification de l'aménagement forestier (FSC) et sont entièrement recyclables.   « Nos blocs fabriqués à partir de plastique végétal ont été les premiers pas vers la réalisation d'un futur durable et nous sommes enthousiastes à l'idée de continuer sur cette lancée, alors que nous croyons qu'avec chaque étape, ensemble nous pouvons avoir un impact, » dit Bisma Ansari, vice-présidente principale de MEGA. « En faisant équipe avec TerraCycle, nous donnons à nos constructeurs une option plus durable pour se départir de leurs jouets bien-aimés et la possibilité de recycler nos jouets gratuitement.  Nous sommes très fiers de poursuivre notre engagement vers une planète plus verte, un bloc à la fois, alors que nous construisons un avenir plus lumineux ensemble. »   Pour avoir plus d'information sur cette initiative and sur les différents programmes de recyclage de TerraCycle, visitez https://www.terracycle.ca.   À propos de Mattel Mattel est une société mondiale de divertissement pour enfants, spécialisée dans la conception et la production de jouets et de produits de consommation, de qualité. Nous créons des produits innovants et des expériences qui inspirent, divertissent et développent les enfants par le jeu. Nous attirons les consommateurs via notre portefeuille de franchises emblématiques, parmi lesquelles figurent Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® et MEGA®, ainsi que d'autres marques populaires que nous possédons ou concédons sous licence, en partenariat avec des sociétés de divertissement mondiales. Nos offres comprennent du contenu cinématographique et télévisé, des jeux, de la musique et des événements en direct. Nous opérons dans 40 sites et vendons des produits dans plus de 150 pays, en collaboration avec les plus grandes sociétés de vente au détail et de technologie, au monde. Depuis sa fondation en 1945, Mattel est fière d'être un partenaire de confiance qui explore les émerveillements de l'enfance et permet aux plus jeunes de réaliser leur plein potentiel. Retrouvez-nous en ligne à l'adresse www.mattel.com.   À propos de Terracycle TerraCycle est une entreprise de traitement des déchets novatrice avec pour mission d'éliminer l'idée de « déchet ». Avec une présence nationale dans 21 pays, TerraCycle s'associe à des entreprises de produits de consommation, des détaillants, des villes et des établissements pour recycler des produits et des emballages, des couches sales aux mégots de cigarette, qui seraient autrement envoyés dans des sites d'enfouissement ou incinérés. De plus, TerraCycle travaille avec des entreprises de produits de consommation pour intégrer des déchets difficiles à recycler, comme le plastique océanique, dans leurs produits ou leurs emballages. TerraCycle a remporté plus de 200 prix pour la durabilité et a donné plus de 44 millions $ à des écoles et des œuvres caritatives depuis sa fondation il y a 15 ans. Pour plus de renseignements sur TerraCycle ou pour participer à ses programmes de recyclage, veuillez visiter le www.terracycle.ca.

Through the Blocks and Bricks Recycling Program, consumers can send in MEGA toys to be recycled at no charge to the consumer. Participation is easy: consumers can sign up on the program page at www.terracycle.com/blocks-and-bricks-en-ca then mail in their blocks and bricks using a prepaid shipping label that can be printed at home. Once collected, the blocks and bricks will be cleaned, melted into hard plastic and remolded to make new products from the recycled materials, which may include playgrounds, picnic tables and park benches, to name a few. The Blocks and Bricks Recycling Program is open to any individual, school, office, or community organization interested.   "MEGA is giving builders of all ages a unique opportunity to divert waste from landfills," said Tom Szaky, TerraCycle's founder and CEO. "By collecting and recycling items that are typically not recyclable through municipal programs, consumers are given the opportunity to think twice about what is recyclable and what truly is trash."   Earlier this year, MEGA released a new line of building products made from plant-based materials. As part of the line, all products come in Forest Stewardship Council (FSC)-certified packaging that is fully recyclable.   "Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact," said Bisma Ansari, SVP of MEGA. "By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together."   For more information on this initiative and TerraCycle's recycling programs, visit https://www.terracycle.ca.   About Mattel Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA™ as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.   About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine's list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.ca.

MEGA™ Unveils Free Nationwide Recycling Program To Give New Life To Old Toys    TORONTO, April 16, 2020 /CNW/ - MEGA™, a leading construction toy brand, announced today a partnership with international recycling leader TerraCycle®. This partnership will recycle used Mega Bloks®, Mega Construx™ and other non-electronic MEGA™ toys to create new products in Canada.     Through the Blocks and Bricks Recycling Program, consumers can send in MEGA toys to be recycled at no charge to the consumer. Participation is easy: consumers can sign up on the program page at www.terracycle.com/blocks-and-bricks-en-ca then mail in their blocks and bricks using a prepaid shipping label that can be printed at home. Once collected, the blocks and bricks will be cleaned, melted into hard plastic and remolded to make new products from the recycled materials, which may include playgrounds, picnic tables and park benches, to name a few. The Blocks and Bricks Recycling Program is open to any individual, school, office, or community organization interested. "MEGA is giving builders of all ages a unique opportunity to divert waste from landfills," said Tom Szaky, TerraCycle's founder and CEO. "By collecting and recycling items that are typically not recyclable through municipal programs, consumers are given the opportunity to think twice about what is recyclable and what truly is trash."   Earlier this year, MEGA released a new line of building products made from plant-based materials. As part of the line, all products come in Forest Stewardship Council (FSC)-certified packaging that is fully recyclable.   "Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact," said Bisma Ansari, SVP of MEGA. "By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together."   For more information on this initiative and TerraCycle's recycling programs, visit https://www.terracycle.ca.   About Mattel Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA™ as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.   About TerraCycle TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine's list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.ca.