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TerraCycle works to turn garbage into innovative art

TerraCycle works to turn garbage into innovative art. Brian Taff reports during Action News at 6 a.m. on March 10, 2019.   Sunday, March 10th, 2019 6:56AM   TRENTON, N.J. (WPVI) -- Garbage really is everywhere, it can litter our streets and landscapes, and harm the environment. But inside the colorful headquarters of Trenton-based recycling company TerraCycle, Founder and CEO Tom Szaky and his team are tackling this problem from every angle, including their own workspace. "I think that you need to create a really dynamic work environment to be innovative. I mean in this office every detail is made from waste. It's incredibly fun and exciting and uplifting to be here," says Szaky. Soda bottle partitions, conference room table made of doors, all these things set the tone. And don't be fooled, this is a global company working to spark change around the world by recycling some hard to recycle products. "TerraCycle recycles some really out there things. Most recently we launched diaper recycling in Amsterdam, chewing gum recycling in Mexico City and even cigarette recycling in Trenton, but also 400 other major cities around the United States," Szaky says. Those cigarette butts, cited as the single greatest source of ocean trash, are collected at TerraCycle bins. Organic parts are composted and the plastic compounds in the filter turned into everything from ashtrays, to park benches and shipping pallets. At the BSB Gallery in Trenton, TerraCycle is focused on getting the message out that anything can be recycled or even upcycled into beautiful art or clothing by partnering with artists for a newly opened exhibit called "Scrapped." "From a take on the birth of Venus made entirely from ocean plastic really raising the awareness that 25 percent of our waste ends up in our oceans. To an Abraham Lincoln made from cigarette butts," says Szaky. Awareness of trash through art and creativity is just one part, and TerraCycle is focused on even bigger goals. "We have a garbage crisis right now, and we have to clean it up, but we also have to stop creating more waste," Szaky says. And TerraCycle's newest innovation to fight single-use waste is called "Loop." "Loop is working with the biggest companies from Haagen Dazs in ice cream to Tide in laundry detergent and almost everyone in between, Coke and Pepsi and many others reimagine their products from being disposable to being durable," says Szaky. The bin and specialized containers get shipped to and from the home, cleaned and refilled, in sort of a 21st century reboot of the milkman. Just one of the many innovations being worked on at TerraCycle in Trenton to help solve the problem of waste.

Commentary: 4 Ways To Reduce Plastics And Other Single-Use Disposables In Your Kitchen

Last year, the author set about reducing her reliance on single-use disposables in the kitchen. Above are some of the tools she has adopted for food storage: a heavy-duty reusable silicone zip-top bag, bamboo towels, silicone disks that slip over the ends of cut pieces of fruits and vegetables, and beeswax-covered fabrics.
Kristen Hartke for NPR/
The 40 days of Lent, which began last week, are a time when many Christians around the world decide to voluntarily give up bad habits or luxuries. This year, it might be time we all consider how to give up – or at least reduce – our reliance on disposable products. A year ago, I decided to create a more environmentally friendly and sustainable kitchen, focusing particularly on reducing my use of disposable products such as plastic sandwich bags, aluminum foil and paper towels. It's worth the effort: Americans toss 185 pounds of plastic per person each year while also going through 13 billion pounds of paper towels as a nation. Aluminum foil sounds like a "natural" alternative to a lot of people, but it can actually take a hundred years or more to biodegrade. If composting kitchen scraps or reusing old coffee grounds for a body scrub seems like a step too far, there are a few simple ways to reduce the environmental footprint of your kitchen without sacrificing modern conveniences. I'm not going to sugarcoat my experience. It takes commitment and a willingness to change long-held habits. In creating my sustainable kitchen, I tried a lot of different alternative products and some plain old common sense; the result, however, has been worth the effort. I'm recycling more and relying less on single-use products. The kicker: I'm saving money too.   Invest in alternative storage. I'm not kidding when I say that I used to really love plastic storage bags, from snack-size to gallon-size zip-top bags — so this was, perhaps, the biggest challenge for me. Switching to reusable storage bags was a financial investment up front, but the cost was reasonable considering that I previously spent at least $100 annually on disposable plastic bags and wrap. My favorites: Stashers, heavy-duty reusable silicone zip-top bags that can go from the freezer to the microwave ($10 to $20 each), and Food Huggers, silicone disks that slip over the ends of cut pieces of fruits and vegetables ($12.95 for a set of five), are functional and durable (except for that avocado-shaped Hugger, which I want to love but it never really fits correctly). Fabrics coated in beeswax are handy for wrapping sandwiches or oddly shaped pieces of food and for covering bowls; variety packs from Bee's Wrap, Abeego, and Etee all run about $18, while Trader Joe's has a pack for under $10, but you can also make your own. For packing lunches, consider the highly affordable Japanese bento box, designed with food compartments that negate the need for disposable wraps. The proof is in the pudding: I haven't purchased any disposable plastic bags for a full year. Recycle. Really recycle. Americans are estimated to recycle just 30 percent of the recyclable materials that they consume each day. Plastic and glass bottles and jars, aluminum cans and newspaper are common items that we've gotten used to throwing in the recycling bin, but milk, eggs, Tetra Pak cartons, pizza boxes and plastic deli and pet food containers are also items that may be accepted at local recycling centers; check online periodically in your local jurisdiction for recycling updates. TerraCycle offers a pack-and-ship zero-waste box for a wide variety of non-organic kitchen items, from party supplies to silicone or mixed-material food containers. The company recommends getting together a group of friends, neighbors or co-workers to purchase and contribute to the box. (They cost from $130 to $475 and range in size from 11" x 11" x 20" to 15" x 15" x 37", but the largest box — split among a group or sponsored by an employer — can be the most cost-effective.) Once the filled box is returned to TerraCycle, the company will sort the waste into four categories (fabrics, metals, fibers and plastics) that are then recycled, upcycled or reused — depending on the type of material. The company also works with a wide range of manufacturers to offer free recycling of individual hard-to-recycle items, like Brita water filters and Clif Bar energy bar wrappers. Keep it clean and eco-friendly at the same time. I'm a clean freak and used to go through an unseemly amount of paper towels on a daily basis, but it's easy enough to take old T-shirts or towels and cut them up to use to wipe down surfaces. (If you're cleaning surfaces that have been in contact with raw meat, poultry or fish, throw those towels in the washing machine to get them really clean.) I'm also a fan of bamboo paper towels, which have the look and feel of traditional paper towels, yet are made from a highly renewable source and also break down in landfills in just 45 days. Better yet, they can be reused up to 100 times. I can attest to how sturdy they are because I bought a single roll of bamboo paper towels for $7 a full year ago and still have more than half the roll left, using a single bamboo towel to clean my countertops and stove for a few weeks until it's worn out (rinse the sheet in hot water, then wring and let air dry). When I consider that I probably spent up to $15 a month on single-use paper towels before, that roll of bamboo paper towels was a huge bargain. As for kitchen sponges, keep an eye out for those made with natural materials, because typical polyurethane sponges cannot be recycled and end up in landfills. Think before you buy. In our disposable society, it's easy to purchase items that are convenient but not sustainable — and more environmentally friendly options are generally available once you know what to look for. Juice boxes that include plastic straws, dishwasher tabs individually wrapped in plastic and coffee makers that use K-Cups are all examples of items that can create additional waste. When grocery shopping, ask yourself if you really need to use individual plastic bags in the produce section for those lemons, potatoes or apples. Consider packaging as you peruse the shelves for your favorite purchases, from cookies to pasta to frozen pizza. For instance, the plastic window on that pasta box may make it convenient for you to see what the pasta inside looks like, but the mixed-material container can be a problem for some recycling facilities. When purchasing bulk pantry or other household items online from companies like Amazon or Jet, ask to have them shipped in as few boxes as possible to cut down on the number of boxes you receive, and if you get a single small item sent in a huge box, let the company know that you'd prefer that it pay more attention to how it is packaging items for delivery.

Living the zero waste life begins with trashing how we deal with garbage

 
Zero waste advocate Bea Johnson shows the waste her family produced in a year. (Philippe Huguen / AFP / Getty Images)
By  | mguthrey@pioneerpress.com | Pioneer Press
PUBLISHED:  | UPDATED: 
If you decided to stop throwing away the items that come into your life, what would your life look like? Life might become … delicious. Take zero waster Erin Pavlica’s example.
“I’m making rice pudding,” she said from her kitchen on a recent winter day. This is the joy that comes from living lightly: bowls full of kheer — Indian rice pudding — for the whole family. It’s not just joy, though, but concern that prompt Pavlica and others like her to live as close to “zero” as possible when it comes to waste of any kind — to first refuse and re-use and reduce; and then, if those choices aren’t possible, to recycle and to rot (compost). Why? “We can’t just keep doing what we are doing to the planet,” Pavlica says. “It scares me, because I have these four kids. Someone needs to raise kids who compost, right?”

MOM ZERO

The “zero waste” movement that is going mainstream began with Bea Johnson, a native of France and a current resident of Mill Valley, Calif. Johnson, the author of “Zero Waste Home: The Ultimate Guide to Simplifying Your Life By Reducing Your Waste,” is perhaps best known as the woman who can fit her family of four’s annual trash output inside a single Mason jar — but a decade ago she was on a solitary search for answers. “My husband and I wanted to adopt a more eco-friendly way of living because we wanted a better future for our children,” says Johnson. “We watched our energy and water consumption, but I started questioning myself about the amount of trash we produced.” This was 2008. At that time, there wasn’t much advice out there. At least, not in the typical Google search. “Ten years ago, ‘zero waste’ was a term used in the manufacturing or municipal waste management world to describe waste management practices,” Johnson says. “It was not a term used at home.” But, when Johnson happened across it, she connected with it. “The term ‘zero waste’ gave me a goal,” Johnson says, “and that goal was zero.” Johnson’s mission began to go mainstream after she and her “anti-garbage blog” began to catch the attention of publications like the New York Times, which dubbed her the “Priestess of Waste-Free Living.” “My neighbor Bea produces no garbage,” the story began. “I am serious. None. It’s like some kind of amazing magic trick …” Now, a decade later, most of us have heard of “zero waste” as a concept and Johnson is a best-selling author, a lifestyle expert, an international speaker, a social media influencer (now blogging at ZeroWasteHome.com) and a zero-waste icon who wants all of us to try and “refuse, reduce, re-use, recycle and rot” our way down to zero, too. “My vocation is to shatter the misconceptions with this lifestyle,” Johnson says, “and for it to grow as big, as far and as wide as possible. … It’s an issue that unites us all.” Check out her website’s bulk food finder (which includes Minnesota stores) at app.zerowastehome.com/.

ZERO WASTE IN FIVE STEPS

Johnson explains how 5 “Rs” can equal zero. Step one: Refuse: “Refuse what you do not need,” Johnson says. “Every time we accept something, we are creating a demand to make more.” Those sample-sized hotel shampoo freebies you take home, for example, or a restaurant straw you use but don’t need. “A straw in a glass is a way of saying, ‘I agree with straws, I want more straws to be created,’ ” Johnson says. “When you learn to say no to these things, you are not only stopping the demand, you are stopping the cluttering of your space and it becoming your trash problem.” Step two: Reduce: “By letting go of all of the things you don’t need in your home,” Johnson says, “you make them available to the community.” Johnson uses clothes as an example. “I was a big fashionista,” she says, “but over time, I realized I didn’t need so many pairs of shoes or items of clothing in order to be creative. Now I have 15 super multifunctional pieces that I can use to create more than 50 looks. It’s been really freeing — and another perk is that each member of my family can pack what they need to travel in a carry-on bag.” Johnson’s reduction took place in the kitchen, too, and we don’t mean fancy French sauces. “Next to my stove, I had 10 wooden spoons in a jar, but I only used one,” she says. “I thought, ‘What is the point of 10?’ Now, I just have one.” Step Three: Re-use: “There’s a reusable alternative for anything that is disposable now,” Johnson says. “Rags instead of paper towels; handkerchiefs instead of tissues; cloth napkins instead of paper napkins; menstrual cups instead of pads or tampons.” Buying secondhand is also reusing. Johnson, a mother of two sons — one in college, one about to graduate from high school — understands the challenges of finding acceptable secondhand items for kids (especially teenagers). But it’s definitely possible. “When my son’s teacher required a scientific calculator, we fell back on eBay,” she says. “Select ‘used’ for the search. We just made sure to ask the seller to use cardboard and not ship it in Styrofoam peanuts.” She’s done the same with pre-owned athletic shoes for her growing boys. “I think people collect athletic shoes,” Johnson says, “so we’ve been able to purchase secondhand shoes this way that have never been used.” Step Four: Recycle: In Johnson’s home and life, the goal is to avoid having to recycle something in the first place. For example, she and her family were recently away from home, visiting a college with her younger son. What was the plan if they needed to stop for a snack at a gas station/convenience store? “I have selective vision now,” she says. “I no longer see available, packaged foods — I only look for unpackaged foods. Convenience stores usually have an awesome selection of beef jerky in bulk. If you look, you’ll see.” Along with selective vision, Johnson packs other items to make recycling unnecessary. “When we eat out, we pick real restaurants that use real flatware and real plates,” she says. “But for food on the go, we each have a cloth bag when we travel and a thermos for all our drinks.” This way, the family does not need to recycle plastic bags, plastic bottles or other items picked up along the way. But sometimes, recycling is necessary: School paperwork that finds its way into their home, for example, or supplies related to her husband’s contact lenses. “But we recycle way less than we used to,” Johnson says. “The container (for recyclables) we use is small enough to go under the sink.” Step Five: Rot: “The last ‘R’ is rot or composting, which people get grossed out by,” says Johnson. “But I have to say that composting is the complete opposite. With this global movement comes global systems. I have found composting very satisfying.” In her book, Johnson writes of her own family’s experience: “Over time we’ve tried three different types of composting. We started with an open aerobic compost; we then added a worm composting bin; later, we adopted the city compost, letting go of our original open compost.” For local information, resources and links on how to get started, go to Mncompostingcouncil.org.

LOCAL ZERO WASTERS

It’s not always about compost bins. Circumstances sometimes lead people to consume and discard less stuff — even take up less space. This was the case for John Torgerson of St. Paul. “I stumbled upon it,” Torgerson said of the zero waste lifestyle.“I became a frugalist after the Great Recession.” Just like a car doesn’t go from zero to highway speeds in a single moment, neither does a person usually go from purchasing and discarding typical amounts to none at all in a single day. “I purchased less,” Torgerson says of his beginnings. “I stopped buying things I didn’t need.” He also stopped needing to buy some things at all. “I grew my own garden,” says Torgerson. “I grew my own vegetables one summer.” He also rethought his housing. “At the time, I had a much bigger house — a three-bedroom, two-story home in Battle Creek that was just for me,” he says. “I filled it with stuff — so I could have a fully furnished house for the sake of appearances. I realized I did not need all that space and all that stuff.” A decade later, his life doesn’t look like that anymore. “My partner and I share less space than I lived in alone,” says Torgerson. “We live in a home that is less than 900 square feet. So we consume less energy (it costs less to heat) and we buy fewer consumer-related products for the home. We also don’t feel that we have to fill the entire space up. It’s like restricting your food — you begin to realize it’s not the end of the world to feel hungry sometimes.” It just makes life easier. “If you refuse to bring crap in, you don’t have to worry about composting it or recycling it or throwing away things you never had in the first place,” Torgerson says. Take his trash, for example. “Trash is obviously the worst-case scenario,” he says. “But we were able to go from a large weekly bin to the smallest bin picked up every other week. “This, just by tackling our own spending, and purchasing fewer and better products.” For more information on living smaller, go to Torgerson’s website at BetterJones.com.

ZERO WASTE ST. PAUL

“We are passionate about waste reduction,” Kristina Mattson told the attendees of a February virtual meeting for Zero Waste Saint Paul. Mattson and her co-chairs, Erin Pavlica and Melissa Wenzel, have been focusing their passions on supporting sustainable to-go packaging. It’s an example of how they are “bridging waste reduction awareness with action through advocacy, connection and education.” Or, using an acronym: “We want to A.C.E. zero waste,” Mattson says. It’s bigger than this trio of St. Paul women, though: Currently, there are 702 people who like their page on Facebook and 598 members of the associated Connections Group. In the Connections Group, the topics extend beyond biodegradable packaging. They talk about everything from zero-friendly pancake mixes to how to deal with pet waste to whether caps on plastic bottles are recyclable. A recent thread discussed what to do with an old hoodie with a broken zipper. There’s also inspiration posted here, like this quote: “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” Mattson gave an example from her own home. “We are in a compromise right now over tissues,” Mattson says. “I use handkerchiefs, but my husband wants to use tissues. So our compromise is that he uses compostable tissues.” And just because the goal is zero, that doesn’t mean everyone is always at zero. “We throw away about one grocery-store-sized bag a month,” Pavlica says. “It’s usually packaging in my garbage. I do avoid excessive packaging, but with kids going to school …” She pauses and considers holidays. “It’s hard to be too hard-core when you have kids. Halloween is a nightmare for zero waste.” She has a resource for the remnants of the treats, though. “I have found a place, TerraCycle, that recycles those small candy wrappers,” she says. The wrappers must be mailed in, which brings Pavlica to another reality of her lifestyle. “People think my home is going to look empty,” she says. “But there’s a lot of hoarding going on when you’re a zero waster. I’m collecting a lot of our stuff to divert to weird recycling programs.” Even if you’re currently still throwing away wrappers, everyone is welcome in this group. “I’ve been reassuring new members I’m not a purist,” Wenzel says. “I can do better.” She is doing pretty well, though — she doesn’t have a car, she commutes by bicycle (yes, even in the winter). Still … “This is a judgment-free zone,” Wenzel says. As individuals, though, the group does influence each other. Take coffee cups, for example. Mattson noticed that Pavlica would abstain from coffee if she did not have her to-go mug with her or if the place where they were meeting only offered disposable cups. “Erin provided the modeling behavior for me to step it up a notch,” says Mattson. “I thought, ‘If she can do it, I can do it, too.’ ” And she has. “I had used my own BYO (bring-your-own) coffee cup intermittently before this,” Mattson says. She almost always does now. “I have only used three (disposable) cups in the last 18 months,” says Mattson. It’s not that hard to do, she says. It just takes a little concentration — and a little support from each other. “This is not fringe behavior,” she says of their efforts. “This is normal behavior. … We’re not looking for perfection, we’re looking for progress.”

TARE MARKET

At St. Paul’s Keg and Case West 7th Market in February, Amber Haukedahl, left, and Kate Marnach hang out at a pop-up version of their zero-waste shop, Tare Market, which is scheduled to open in South Minneapolis on Earth Day weekend. (Molly Guthrey / Pioneer Press)
Keg and Case West 7th Market in St. Paul was bustling as usual on a Saturday morning in February — especially around a pop-up shop for Minnesota’s first zero waste market. Shoppers at Tare Market were checking out the accessories for a zero waste lifestyle, including compact tote bags ($8.99), vegan shampoo bars ($5.49) and wool dryer balls ($3.99). Items were selling fast (especially the shampoo and conditioner bars). “We had a line when we opened,” said co-founder Amber Haukedahl. Haukedahl and Kate Marnach plan to open the permanent version of their “package free and (re) fill” shop on Earth Day weekend at 2717 E. 38th St. in South Minneapolis. It’s a zero-to-60 turnaround for the friends who met through blogging about this lifestyle. “Amber and I met last February,” Marnach says. “It’s been a quick journey.” However, Marnach says, “Amber and I have always been environmentalists.” Haukedahl is a conservation biologist; Marnach has a degree in biology. Until recently, they thought they were pretty green. “We were good recyclers!” Marnach says. It was Marnach’s children that got her to see things differently. “When I had kids,” Marnach says, “there was a big epiphany. I started to notice our trash and how fast it was building up, especially the packaged foods that I fell into buying as a pure convenience.” As she learned more, she became more concerned. “We think when we haul our recycling to the curb, it’s taken care of,” she says. She also became alarmed at what happens when food is tossed in the trash. “I thought it got broken down and composted in the landfill,” she says. “That’s not how it works — in that anaerobic environment, it becomes petrified and releases methane, a really strong greenhouse gas. Or, if trash is burned, if we are burning trash, it causes poor air quality and releases toxins.” She realized that “really, the answer is not to be producing trash in the first place.” Marnach and a friend started blogging about living zero waste with kids at Zeroish.org; Haukedahl was also blogging over at Zerowasted.net. As she stood at Tare Market’s pop-up shop, Haukedahl talked about one fact that stunned her back when she took a class at Seward Co-Op called “Zero Waste Grocery Shopping.” “Every plastic toothbrush you’ve ever used,” she says, “is sitting in a landfill, not decomposing.” It stunned her, to think of that personal plastic toll on the planet. “That’s what made me consider the environmental ramifications of my waste,” she says. Through their shop, the bloggers-turned-business partners hope to help everyone go about their lives more lightly. Their stated mission: “At Tare Market, we want to make sustainable living convenient and accessible to all people, so as a community we can decrease our environmental impact.” Learn more or donate to Tare Market at their crowdfunding site, igg.me/at/TareMarket/x.

WHERE TO START

You don’t have to go “cold turkey” when it comes to nixing your own trash production. Instead, start here: “The trash audit is a good place for people to start,” Marnach says. “In a trash audit, you look at the trash you produce.” By tracking what you toss, especially food, it might help shape what you bring into the house — buying less of something, for example. Or, buying groceries in a different way. “I began to shop in the bulk section to avoid packaging,” says Marnach. “Or buying peanut butter in glass jars instead of plastic.” Marnach also stopped throwing food into the trash can. “I learned to compost,” she says.

Saving the Environment, One Old Clothing at a Time

Richelle H. Concio Mar 08, 2019 08:08 AM EST Saving the Environment, One Old Clothing at a Time     According to recent findings, textile waste takes up a big chunk of the garbage hauled to landfills. In 2015, over 10 million tons of these garbage were textile items. This includes carpets, footwear, discarded clothing, sheets, and towels. Unfortunately, only 14.2% of the clothing and shoes have been recycled during the said year.  The textile items that were not recycled would sit in the landfills for over 200 years.   Fast Company, an American business magazine, brought up this issue for public awareness. In their report, New York alone is responsible for 200 million pounds of clothing being thrown in the trash every year. With this issue at hand, the New York City Department of Sanitation, together with other foundations, organizations, and several fashion companies initiated a drive in the city. New Yorkers were called out to dispose of their old clothing by using any of the 1,000 designated drop-off points in the city. Some retailers would even give out $20 vouchers in exchange for old unwearable pants.   TerraCycle accepts old clothing that was mailed in. Boxes for shipping out discarded clothing are available on their website. The company has also partnered up with Bausch in this venture, accepting old contact lenses which will be melted into plastic and in turn, made into other products.   Another method of disposing of old clothing is by donating the usable ones to different charity or thrift stores. These stores often accept clothes that they can still sell. However, if the clothes are no longer sellable, the clothes are either thrown out or sent out for recycling.   The sad reality remains that old clothing cannot be recycled back into the same clothing. However, it could be down-cycled into other products such as rags, handicrafts, or insulation. Down-cycling is the process of using old items to make a new product. For textile, this is the choice to take when the items are no longer usable as it is.   All these efforts work toward cutting back on the garbage that humankind has been producing through the years. As textile waste bears a heavyweight when it comes to tallying garbage materials, it is crucial to lowering the number of textile items being sent to landfills. Textile fibers may release methane and carbon dioxide gas as it sits in the landfills for hundreds of years. While this is true for natural fibers, synthetic fibers will not decompose and release toxic substances instead. With this in mind, the proper disposal of unwanted old clothing is one way to help save the environment.

Loop's Zero Waste Platform Is Changing The Culture Of Disposability On Pint Of Ice Cream At A Time

Loop is changing the way we approach packaging through a zero-waste delivery and retail modelANDREW SEAMAN / UNSPLASH Ease, affordability, and convenience: these concepts that have quickly come to the forefront of the way that we operate and prioritize. Yet these priorities have come at odds with our growing environmental crisis, where individuals are starting to get curious about what they can do to lighten their environmental impact. Many struggle to balance a sustainable lifestyle with the prevalence and ease of a culture reliant on disposable products. Enter Loop, a new initiative pioneered by TerraCycle and a coalition of over a dozen brands including Unilever, P&G, PepsiCo, Nestle, People Against Dirty, Burlap & Barrel Single Origin Spices, and more, setting out to bring ease, affordability, and convenience to zero waste consumable goods. Loop combines innovation, sustainability, and convenience, allowing consumers to easily integrate zero waste into their purchasing decisions . By shifting the onus of the packaging to the manufacturers, the customers are able to get better products for the same price, plus a deposit, with essentially no waste. The implications are vast, and the program allows brands to innovate on both product and environmental solutions at the same time. For example, Unilever created minim, a reusable deodorant line that features Axe, Dove, and Rexona (called Sure in the UK and Degree in the US), for Loop. These three products currently reach over 1 billion people per year, and minim’s reusable container can be refilled up to 100 times. In addition to reducing waste, innovative packaging also leads to improved user experience. “The beautifully crafted design is minimal, compact and sustainable, offering a new consumer experience without any unnecessary materials,” shared Augusto Garzon, Global Brand Director, Deodorants at Unilever. Having already committed to ensuring their plastic packaging is reusable, recyclable, or compostable by 2025, Loop is helping push Unilever forward in their sustainability goals. “We believe Loop will complement our existing efforts to create a plastic system that works and a packaging system that is truly circular by design,” commented David Blanchard, Unilever’s Chief R&D Officer. Loop’s goal is to make the circular economy and zero waste packaging accessible, and to that end, they are committed to working with manufacturers of all sizes. “We are partnering aggressively with every manufacturer, big and small,” emphasized Tom Szaky, CEO of TerraCycle. “At the beginning, we are prioritizing [the] biggest [companies] first, since they are the biggest part of the challenge, and their scale is so large,” he commented, while also welcoming companies of any size in taking part. While the product selection may seem limited at first, the products featured are some of the most highly consumed products in the country, such as Tropicana orange juice and Haagen-Dazs ice cream. Shifting to reusable packing for those products can make a big splash in keeping packaging out of the landfill as well as the recycling stream. The leap for consumers to try out the program,Szaky contended, should not be a heavy load. “It’s already the world’s best products and the world’s best retailers, so it’s not a big leap of faith,” he explained. “The cheaper, easier, and more convenient we make it, the more people will adopt it.” The user experience is simple: products can be ordered online and shipped to the customer’s home in a reusable bag. When the customer is finished with the product, they put it back in the bag, and UPS, Loop’s logistical partner, picks it up and brings it back to be cleaned and refilled. Customers can either get their deposit returned or get the product refilled. Loop will also be rolling out the option to purchase and return to major retailers. The slight inconvenience of needing to return the bottle will also be offset by the innovation and design of the reusable packaging, Szaky purported. Loop allows companies to shift their focus from low-quality materials to durable and user experience-forward packaging. This enables companies to include “features that never could have existed before,” according to Szaky, such as an ice cream container that keeps your ice cream frozen for several hours, all at little to no extra cost for the customer (except for a deposit). Typically the consumer pays for the entire cost of a disposable package, whereas with Loop, the cost of the more expensive, reusable package, plus cleaning, will be averaged over the estimated lifespan of the container. Szakyhopes that the innovating packaging, as well as options to get refills upon return when ordering online, will incentivize consumers to partake in the program. Loop comes at a time where the zero waste movement is not just trendy, but necessary. “Addressing CO2 emissions from plastics is crucial for a successful transition to a low-carbon economy. But after 40 years of efforts to improve recycling, just 14% of plastic is collected for recycling today. It is clear that we cannot simply recycle our way to a plastic waste-free future," shared Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation. A new model is necessary as it becomes more readily apparent that recycling is not the best solution to our environmental crisis. “We need to eliminate the plastic we don’t need, and innovate so what we do need is circulated safely. New approaches that recognize the vital role of reuse and avoid the need for single-use plastic, like Loop, are a vital step in the shift to a circular economy,” cautionedDefruyt. Loop is launching New York and Paris this year. While specialty package free grocery stores, such as Nada and Precycle, as well as zero waste delivery service The Wally Shop, are popping up across the country for consumers already focused on reducing waste, Loop is complementing their work on a massive scale, working with some of the biggest companies in the world to tackle the problem head-on. “The future of consumption is that waste should not exist,” Szaky declared. The feels like a big step in that direct Loop is changing the way we approach packaging through a zero-waste delivery and retail modelANDREW SEAMAN / UNSPLASH Ease, affordability, and convenience: these concepts that have quickly come to the forefront of the way that we operate and prioritize. Yet these priorities have come at odds with our growing environmental crisis, where individuals are starting to get curious about what they can do to lighten their environmental impact. Many struggle to balance a sustainable lifestyle with the prevalence and ease of a culture reliant on disposable products. Enter Loop, a new initiative pioneered by TerraCycle and a coalition of over a dozen brands including Unilever, P&G, PepsiCo, Nestle, People Against Dirty, Burlap & Barrel Single Origin Spices, and more, setting out to bring ease, affordability, and convenience to zero waste consumable goods. Loop combines innovation, sustainability, and convenience, allowing consumers to easily integrate zero waste into their purchasing decisions . By shifting the onus of the packaging to the manufacturers, the customers are able to get better products for the same price, plus a deposit, with essentially no waste. The implications are vast, and the program allows brands to innovate on both product and environmental solutions at the same time. For example, Unilever created minim, a reusable deodorant line that features Axe, Dove, and Rexona (called Sure in the UK and Degree in the US), for Loop. These three products currently reach over 1 billion people per year, and minim’s reusable container can be refilled up to 100 times. In addition to reducing waste, innovative packaging also leads to improved user experience. “The beautifully crafted design is minimal, compact and sustainable, offering a new consumer experience without any unnecessary materials,” shared Augusto Garzon, Global Brand Director, Deodorants at Unilever. Having already committed to ensuring their plastic packaging is reusable, recyclable, or compostable by 2025, Loop is helping push Unilever forward in their sustainability goals. “We believe Loop will complement our existing efforts to create a plastic system that works and a packaging system that is truly circular by design,” commented David Blanchard, Unilever’s Chief R&D Officer. Loop’s goal is to make the circular economy and zero waste packaging accessible, and to that end, they are committed to working with manufacturers of all sizes. “We are partnering aggressively with every manufacturer, big and small,” emphasized Tom Szaky, CEO of TerraCycle. “At the beginning, we are prioritizing [the] biggest [companies] first, since they are the biggest part of the challenge, and their scale is so large,” he commented, while also welcoming companies of any size in taking part. While the product selection may seem limited at first, the products featured are some of the most highly consumed products in the country, such as Tropicana orange juice and Haagen-Dazs ice cream. Shifting to reusable packing for those products can make a big splash in keeping packaging out of the landfill as well as the recycling stream. The leap for consumers to try out the program,Szaky contended, should not be a heavy load. “It’s already the world’s best products and the world’s best retailers, so it’s not a big leap of faith,” he explained. “The cheaper, easier, and more convenient we make it, the more people will adopt it.” The user experience is simple: products can be ordered online and shipped to the customer’s home in a reusable bag. When the customer is finished with the product, they put it back in the bag, and UPS, Loop’s logistical partner, picks it up and brings it back to be cleaned and refilled. Customers can either get their deposit returned or get the product refilled. Loop will also be rolling out the option to purchase and return to major retailers. The slight inconvenience of needing to return the bottle will also be offset by the innovation and design of the reusable packaging, Szaky purported. Loop allows companies to shift their focus from low-quality materials to durable and user experience-forward packaging. This enables companies to include “features that never could have existed before,” according to Szaky, such as an ice cream container that keeps your ice cream frozen for several hours, all at little to no extra cost for the customer (except for a deposit). Typically the consumer pays for the entire cost of a disposable package, whereas with Loop, the cost of the more expensive, reusable package, plus cleaning, will be averaged over the estimated lifespan of the container. Szakyhopes that the innovating packaging, as well as options to get refills upon return when ordering online, will incentivize consumers to partake in the program. Loop comes at a time where the zero waste movement is not just trendy, but necessary. “Addressing CO2 emissions from plastics is crucial for a successful transition to a low-carbon economy. But after 40 years of efforts to improve recycling, just 14% of plastic is collected for recycling today. It is clear that we cannot simply recycle our way to a plastic waste-free future," shared Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation. A new model is necessary as it becomes more readily apparent that recycling is not the best solution to our environmental crisis. “We need to eliminate the plastic we don’t need, and innovate so what we do need is circulated safely. New approaches that recognize the vital role of reuse and avoid the need for single-use plastic, like Loop, are a vital step in the shift to a circular economy,” cautionedDefruyt. Loop is launching New York and Paris this year. While specialty package free grocery stores, such as Nada and Precycle, as well as zero waste delivery service The Wally Shop, are popping up across the country for consumers already focused on reducing waste, Loop is complementing their work on a massive scale, working with some of the biggest companies in the world to tackle the problem head-on. “The future of consumption is that waste should not exist,” Szaky declared. The feels like a big step in that direction.

该让一次性塑料用品“退市”了

据报道,整个测试活动的幕后功臣是一家名为泰瑞环保(TerraCycle)的环保回收公司。测试过程中,消费者体验完毕的空容器将全部由塔拉负责处理,包括空容器的运输、退货、清洁和重新填装。塔拉公司的主业是为企业运作可回收项目,它同时也从事资源再生业务,其最知名的项目,是将香烟过滤嘴和薯片外装等,加工改造成烟灰缸和书包。

Eco-watch: Brands tackle sustainable packaging

Pigeon Brands' Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.
Corona In recent months, many large brands have thrown their hats (made of recycled materials of course) into the sustainability ring, pledging to eliminate plastics, such as straws and bags, or to divert food from landfills. Last week, Wendy’s joined the long queue of global companies announcing their commitment to advancing sustainable packaging solutions, identifying new and existing cup solutions to optimize the hot and cold fiber cup.   Espousing sustainable practices has the potential to pay off. Seventy-one percent of Canadians are placing a higher importance on sustainable food packaging than they did five years ago, according to a 2018 survey by paper giant Asia Pulp and Paper. The study also found that 37% of respondents “would be open to paying up to 10% more” for products with sustainable packaging.   The trend has many companies and their marketers eyeing sustainable packaging as the next frontier in CSR, but their efforts have been met with significant challenges, says Elyse Boulet, SVP and national managing director of Pigeon Brands. “It’s not that brands don’t want to go there,” she says. “It’s that the barriers are very high.” For one thing, brands face regulatory hurdles. Boulet notes that the infrastructure for recycling biodegradable or recyclable materials differs by jurisdiction, often at the municipal level. There are also food safety concerns, especially with new and innovative materials. And some brands have eschewed recycled plastic, because the colours available with alternative materials are limited. It’s that line of thinking that made Tide go from plastic to carton. Tide-Eco-box Launched in November 2018, the Tide “eco-box” contains a sealed bag of Tide liquid detergent and is made with 60% less plastic and 30% less water than the brand’s current press-tap container. The design has the added benefit of being light-weight and free of secondary re-boxing materials, thanks its  carton shape. It will take time for the industry to overcome packaging challenges, and brands will need to avoid “greenwashing” when doing so, Boulet says, emphasizing that sustainability “storytelling needs to be authentic and credible.” But she adds that there’s an opportunity for brands to differentiate themselves in the packaging milieu by “being original in their sustainable thinking.” For example, Pigeon helped Danone reduce Oikos yogurt’s over-wrap packaging, while maintaining efficiency, and “forcing ourselves to look at the available space on the shelf.” The design simultaneously increased shopability and shelf impact by turning the containers’ top panels into the messaging platform.  “It’s less costly to produce the packaging as a result,” says Boulet. Danone Mexican beer giant Corona recently worked on replacing the plastic ring used to haul around a six-pack in favour of a biodegradable fiber eco-pack (which is currently being tested in Mexico, see featured image above). Of all the companies making strides, Boulet believes Canada’s TerraCycle is at the forefront of the packaging revolution. The company’s business model is predicated upon re-purposing traditionally non-recyclable waste products. P&G’s Head & Shoulders brand partnered on a program with TerraCycle to pick up plastic on beaches, and created packaging based on that waste, the world’s first recyclable shampoo bottle. Earlier this year, TerraCycle unveiled Loop, a subscription-based reusable packaging program geared towards the CPG industry. Many of the largest CPG companies, from PepsiCo to Unilever, have already signed on for when the program launches in Canada later this year or early next. And TerraCycle recently inked a deal with Tide, a strategic partnership that will allow the new Tide Eco-Box packaging to be 100% recyclable from bag to box.   Photo credits (via Pigeon Brands): Corona, courtesy of Parley for the Oceans; Tide,  courtesy of Yahoo Finance; Oikos, courtesy of Pigeon Brands.