http://www.farlingtonschool.net/sitefiles/uploads/documents/Terracycle%20Letter.pdf

The Naked Grape was featured on WFLA in Tampa Bay, Florida for their boxed wines and partnership with TerraCycle.

At TerraCycle, we are often approached by brands vying for the attention of the conscious consumer. In all of this rush, few brands have taken the time to really characterize this new target. Who exactly is the conscious consumer anyway? Conscious consumers can be difficult to classify, as they can’t simply be identified by ethnicity, age, gender, or socioeconomic status. The conscious consumer is not as focused on price. Instead, they are focused on how their everyday purchases affect the larger political and environmental landscape. They are label-readers and fact-checkers; they are the brand-ambassadors and brand-trashers; they are the bloggers and the “sharers” on social media. Aligning brand marketing to capture this consumer segment requires a meticulously crafted strategy that includes a plan for authentic action. When sitting down with partners who are approaching this consumer for the first time, I advise them to think about their PR and marketing campaigns only after nailing down the actual plan of action. That is, what has the brand done, or what is the brand trying to do, to make the world a better place? In other words, organizations boasting environmental or social stewardship are best served when following bold claims with equally bold actions. The oil giant BP is a case-in-point example of what not to do. Back in 2000, the company launched a $200 million campaign to seemingly reinvent themselves as a clean, green brand that considered alternatives “Beyond Petroleum.” This entire campaign, which seemed absurd from the start, came on the coattails of a $45 million acquisition of Solarex, a solar energy company. You read that right: BP spent $200 million to tell the world of their $45 million “green” investment. Conscious consumers were enraged, and they took to blogging and trashing BP’s questionable campaign from day one. The conscious community boycotted BP long before the Gulf of Mexico fiasco, which only added another 150 million gallons of fuel to their fire. This disaster, combined with conscious consumer disgust, even led to BP’s removal from the Dow Jones Sustainability Index. Had BP followed their campaign with an aggressive strategy to make renewable energy a quantifiable percentage of their overall portfolio, they could have transformed the conscious consumer from a squeaky wheel to a loyal customer. At the end of the day, even a Prius needs to fill up its tank. There is a growing niche of new businesses that have built their organizations with larger social or environmental missions in mind. Brands such as Clif Bar and Tom’s of Maine are prime examples of conscious consumer brands. Each organization was built, from inception, on pillars of social and environmental stewardship. Staying true to this mission has allowed them to grow from boutique brands to national leaders in their category. Founded in 1904, Garnier has a long history of making lines of personal care and beauty products made using all-natural ingredients. However, it wasn’t until the last 10 years that Garnier revamped its marketing platform to communicate to consumers those natural ingredient products and the brand's larger mission of environmental stewardship. Immediately upon launching their Pure Clean product line intended “For a Cleaner, Greener World,” conscious consumers put Garnier under the microscope. These conscious investigators found biodegradable ingredients, more eco-friendly packaging, and the absence of harsh chemicals still common in similar products. After building their marketing platform on the success of their low-impact product lines, they followed with even more real action. Not only did Garnier sponsor a recycling program for their hard-to-recycle product category (cosmetics), but they also turned that waste into the building blocks for a community garden. The key to Garnier’s success was incorporating authentic action, followed by marketing, followed by even more authentic action. When comparing BP to Garnier, BP made no real change in product or mission, but still dove into aggressive conscious consumer marketing. Garnier on the other hand created an entirely new product line just for the conscious community and communicated quantifiable changes to their business platform, both in the formula and in their recycling initiatives. When comparing Clif Bar and Tom’s of Maine to Garnier, we see entirely different business structures that ultimately converge on the idea that the only real way to gain value in the conscious community is through genuine action. Doing good, does good.

I love getting creative with lunch and don’t like a whole lot of extra packaging for my kiddos. One thing my girls like is muffins. Entenmann’s Little Bites are easy and fun and a great addition to my kiddos lunch box! We were sent some fun products and tips to share! Little Bites “Recycle…Reuse…Replenish” Fully Recyclable Lunch Tips: Recycle

• Check-it: look for numbers and recycling symbols on plastics to know what types get reused
• Not sure what to do with your Little Bites pouches? Now you can recycle them with the TerraCycle program and sign up for your school if they are not already. Check out what other lunch items TerraCycle recycles here.

Reuse

• Put your sandwich in reusable lunchbox container to take home and use over again
• Before you toss anything away, stop to think about ways you might be able to use it again.  TerraCycle’s team of designers makes products out of wrappers and packaging.  Check out the website for ideas.

Replenish

• Have any leftovers from lunch? Before you throw away, make sure to check out what biodegradable foods can be brought back home to be added to a compost pile
• Make a compost at home! Be sure to include the three basic ingredients: Browns (dead leaves, branches, twigs, cardboard, newspaper), Greens (grass clippings, vegetable waste, fruit scraps, coffee grounds) and Water to make an effective outdoor composting area.  Check out more info from the Environmental Protection Agency (EPA) here.

HELPING HANDS The school is participating in the Drink Pouch Brigade, a free recycling program for individuals or groups from Capri Sun and TerraCycle. Through this program, students are cleaning up the environment and earning money for their school. By simply collecting drink pouches from the lunchroom or classroom, Riverview Charter School students can win playgrounds, park benches and recycling bins for their school or community. Read more here: http://www.islandpacket.com/2014/05/09/3102719/class-notes-for-may-12.html?sp=/99/257/266/1397/#storylink=cpy

Társaságunk az idei évben is örömmel csatlakozott az országos méretű tavaszi szemétszedési megmozduláshoz a TeSzedd! önkéntes programhoz. Az évről évre egyre több embert megmozgató rendezvény 3 napos időtartama alatt mintegy 110 ezer önkéntes segítőt csalt a helyszínekre. A rendezvény célja, hogy Magyarországot közösen megtisztítsuk a guruló hulladéktól. Az OHU által szervezett akció ebben az évben csatlakozott az Európai Bizottság EWWR LIFE+ programja keretében meghirdetett „Tisztítsuk meg Európát!" kezdeményezéshez. A nemzetközi összefogásnak köszönhetően május 10-én 16 európai uniós és 5, a közösségen kívüli országban tartottak a TeSzedd!-hez hasonló szemétgyűjtési akciót.

Wir alle kennen es, wir alle tun es: Recycling. Plastik gehört in den gelben Sack, Papier in die blaue Tonne und Pfandflaschen gehen zurück zum Supermarkt. Manche von euch haben vielleicht sogar eine Komposttonne im Garten, in der aus Essensresten wieder gute Erde wird. Das ist soweit nichts Neues. Was ihr vielleicht noch nicht wisst: man kann mit seinen alten Zahnbürsten und Plastiktüten noch viel coolere Dinge anstellen, als sie einfach in den gelben Sack zu werfen. Genau das haben sich auch die Gründer von „TerraCycle“ gedacht und eine Initiative ins Lebens gerufen, die Müll einen ganz neuen Wert gibt. Bei TerraCycle könnt ihr sogenannte Sammelteams gründen und euch mit einem bestimmten Produkt auf der Website anmelden - zum Beispiel mit Zahnbürsten und Stiften. Es gibt einen Leitfaden zum Herunterladen, was beim Sammeln alles beachtet werden muss. Sobald ihr glaubt dass ihr genug gesammelt habt, bekommen ihr von TerraCycle eine kostenlose Marke zugeschickt, mit der ihr euren Müll an das Unternehmen in Stuttgart schickt. Je nach der Menge die ihr eingeschickt habt bekommt ihr dann als Team TerraCycle Punkte gutgeschrieben, die ihr bei verschiedenen ökologischen und sozialen Zwecken einlösen könnt. So könnt ihr mit euren Punkten zum Beispiel Bäume pflanzen, mittellosen Kindern helfen oder jeden Punkt in einen Cent umwandeln und ihn an ein Projekt eurer Wahl spenden.

Die MNU-Klasse Eu der Sek Uzwil beteiligt sich am Stifte-Sammelprogramm mit TerraCycle. Die ganze Gemeinde beteiligt sich jetzt auch am Sammelprogramm. Klicken Sie hier, um mehr über das Sammelengagement der Schüler in ihrem selbst gedrehten Video zu erfahren.

“Upcycling,” or the creation of new objects from old or used items, is the latest craze in sustainable living. Spurred by the continued growth of the blogosphere and new platforms that are ripe for inspirational visual content (think Instagram and Pinterest), upcycling is quickly becoming a cultural movement driven by digital content.   Per the Oxford Dictionary, the key attribute of an “upcycled” product is that the result is of higher quality or value than the original. In short, enthusiasts of the trend ascribe to a “higher order” of recycling in which reused items are reincarnated in a better state than they were in before. Upcycling represents the intersection of sustainability and art, and therefore plays well within digital platforms known for showcasing and inspiring via visual content. Digital agency 360i’s Insights group took a closer look at the growth of the upcycle movement, digging through the data to learn more about the trend and what opportunities exist for brands.   Research analysis around the “upcycling” trend provides some key takeaways for marketers interested in connecting their brands to this trend. In order to ensure this movement is the right opportunity, marketers will want to confirm that their audience would identify with upcycling and align their content strategy with the places and ways in which people are sharing. Marketers looking to incorporate upcycling into their digital strategies can capitalize on the trend by providing added value to the conversation and using relevant keywords in their content. For example, 360i client Kraft Cheese recently partnered with TerraCycle (an organization committed to recycling/upcycling) to recycle more than 1.2 million pieces of cheese packaging for Earth Day, andshared this map on Facebook highlighting the top donating states.