A Brewing Problem
Every morning ends only two ways.
One
I am calm, and cool. I stride into the kitchen, throw a cup under my Tassimo, insert my favourite espresso disc and then proceed to line up two kids with yogurt cups at the kitchen table. The smell of brewing coffee fills the air, perking me back to the awake zone. I sit around my kitchen table, watch the sun rise over the tree line at the front of my property. I have time to think about all the little changes in my kids in the last few weeks. I take in their sleepy eyes, mussed hair and adorable chirpy little questions as I sip and ponder the day ahead, planning adventures.
Two
I am a hurricane of chaos. I am feeling behind and already hot and sweaty. One child is insisting on not wearing the outfit I laid out the night before. The other is screaming at the top of their lungs in another room, and I’m not sure why. (I hope there’s no blood). I am trying to get out the door for work in the next 2 minutes, and I know if I don’t, I won’t have enough time to scrape the frost off my windshield. I run into the kitchen, grab an apple and shove my feet into boots as fast as possible. I’ll arrive at work about 25 minutes later, greet coworkers and throw a cup under the Keurig, hoping the box of French Vanilla they keep there is fully stocked. I’ll throw in entirely too much cream and sugar cubes in my branded cup. While my computer boots up, I will inhale the coffee bouquet and shift my mind on to this day’s tasks.
My days, although completely different, end up with me with a cup in my hand. Coffee is my constant companion.
There’s one thing that is bothering me about it though, and it’s not the caffeine. The K-Cups & T-Discs, although incredibly convenient, have a huge environmental impact. Even if I only drink 1 cup a day, that means I’m generating 365 pods this year that are garbage. Last year, Keurig produced enough plastic coffee pods to circle the earth more than 10 times, according to one analyst’s estimate. That’s a lot, and that’s just Keurig.
GoJava has an innovative service that is serving Toronto, Etobicoke, Mississauga, Markham, Thornhill, Richmond Hill, and Vaughan. You place your order, and then use a GoJava Recycling Bin for your cups. GoJava will come right to your office and recycle them, through a partnership with TerraCycle Canada.
Once they have a pallet of used pods, TerraCycle Canada transports it to a special processor who is able to grind down the pods and separate them into their components (e.g. coffee and plastic). The coffee is then used for compost, while the plastic is made into plastic lumber and used in applications such as flooring, park benches and playgrounds!
The only question I’m left with is – when are you expanding to serve more of Ontario & Canada!
Try It for Yourself!
GoJava is giving away a $100 GoJava giftcard for you to try their coffee and recycling program. You must be located in Toronto, Etobicoke, Mississauga, Thornhill, Markham, Richmond Hill or Vaughan to be eligible to win as GoJava delivers in those areas.