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Biolage Professional Releases Color Last Limited-Edition Recycled Bottles

The sustainable hair care packaging is made of 100% recycled paper and plastic. image.png
03.01.22
Biolage Professional has released color last limited-edition recycled bottles made of 100% recycled paper and plastic and 40% less plastic overall.
The limited-edition packaging has been designed to minimize plastic use and take steps to a more eco-conscious brand footprint. Its outer shell is made from FSC-certified, 100% recycled, water -resistant paper with wet-strength technology, making the bottle shower safe, said the Happi Top 30 company. The outer paper packaging protects a thin plastic liner on the inside made of 100% recycled plastic and the entire bottle is manufactured in a zero water-waste facility, said the company.

Recycle Box Program

Biolage's new partnership with SalonCycle will make recycling salon waste more accessible to stylists, in other news at the company. The brand will sponsor a SalonCycle recycling box in all SalonCentric stores for licensed professionals on April 18-30. SalonCycle provides recycling for traditionally non-recyclable salon waste and packaging. SalonCentric customers can collect and drop off salon waste in the Biolage Professional-sponsored recycling box at the SalonCentric store of choice. Once the box is full, the SalonCentric store team will ship the box back to SalonCycle to recycle all its contents.
“Although these initiatives are for a limited time, we truly look forward to hearing the response from consumers and professionals and continuing to work toward a more sustainable future for the brand,” said Mounia Tahiri, Biolage Professional senior vice president. “This brand is inspired by nature, and we are constantly exploring ways to reduce our environmental footprint and encourage others to reduce theirs.”
Drawing from the brand’s connection to nature, Biolage Professional partnered with multidisciplinary Brazilian artist Barbara Malagoli to bring to life this limited-editing packaging. Malagoli’s work is full of female figures and symbols that tell stories of empowerment and embody the Earth’s beauty.
“As a haircare professional, Color Last is a staple in my toolkit to ensure my clients’ hair stays vibrant and nourished,” said Sunnie Brook, Biolage Professional global ambassador and celebrity stylist. “I’m proud to be partnered with a brand that’s continuously exploring ways to develop and implement more sustainable packaging.” For more hair care news, check out our most recent feature here.

This New Program Will Help You Recycle Salon Waste

SalonCentric and international recycling leader TerraCycle have just introduced SalonCycle, a program that's designed to close the gap in haircare waste and provide salon professionals with environmentally friendly options for their hard-to-recycle product packaging.   “Unless you’re a salon owner or independent stylist, you may not think about the waste that is generated from a full day of haircuts and coloring," said Tom Szaky, founder and CEO of TerraCycle. "A busy day can result in bags of non-recyclable garbage that get put in a dumpster or set by the curb to be taken to the local landfill."   Effective immediately, SalonCycle will allow stylists, salon suites and salons across the nation (contiguous 48 states) to recycle a number of different waste streams commonly found in salons, including:  
  • Metals - Used color tubes and foils
  • Plastics - Product lids and containers, rigid plastics, beverage bottles and color tube lids
  • Paper - Magazines, newspapers, paper packaging, cardboard and coffee cups
  • Hair - Human hair (processed and virgin)
  • Breakroom Waste - Coffee capsules, straws, chip bags, candy wrappers and disinfecting wipes
  • PPE - Disposable gloves, face masks and disposable garments
  • Excess Color - Color, toner and lightener
  How it works:  
  • Order - Salons and stylists orders boxes which are shipped directly to their salon.
  • Collect - SalonCycle boxes are placed in designated high-traffic areas throughout the salon to easily collect the various categories of salon products and packaging
  • Ship - Once full, the salon sends their box to TerraCycle via UPS
  • Recycle - The salon products and packaging are saved from landfills and recycled by TerraCycle