Individuals can now bring any brand of hard-to-recycle air-freshener cartridges or home-cleaning packaging, to designated public collection locations sponsored by P&G's Febreze brand as part of the Air and Home Care Recycling Program with recycling pioneer TerraCycle®. Though technically recyclable, plastic air fresheners, trigger heads and screw caps often end up in landfills due to the high cost of recycling these mixed plastics.