Consumer products giant Procter & Gamble illustrated its work tackling marine pollution through an interactive exhibit at the conference explaining how Head & Shoulders shampoo bottles now contain recycled plastic collected from beaches. The brand is supporting
World Oceans Day June 8 and has been working with TerraCycle and Suez on the bottle collection and recycling program.
Consumer products giant Procter & Gamble illustrated its work tackling marine pollution through an interactive exhibit at the conference explaining how Head & Shoulders shampoo bottles now contain recycled plastic collected from beaches. The brand is supporting
World Oceans Day June 8 and has been working with TerraCycle and Suez on the bottle collection and recycling program.
The global
World Oceans Day is June 8 (originally celebrated at
the urging of Canada in 1992), but every day is a good day to find and cultivate ways to engage communities and make resources for clean ocean actions accessible. My company TerraCycle teamed up with Procter & Gamble, one of the largest consumer goods companies in the world, to create bottles made with recycled beach plastic for Head & Shoulders (the #1 shampoo brand in the world) and Fairy (the UK’s #1 dishwashing brand) in Europe.
Finally, 2015 nominee
Tom Szaky (bottom right), CEO of
TerraCycle, has partnered with Procter & Gamble to produce the world’s first recyclable shampoo bottle, made from 25% beach plastic.
Henkel announced a new partnership with the organization Waste Free Oceans to gather plastic waste from waterways and turn it into Lovable laundry brand bottles. The German chemical and consumer goods company aims to have enough for at least 1 million bottles.