Posts with term Murad X

Keeping up the momentum on reducing waste

TerraCycle specialises in providing solutions for hard-to-recycle products, working with a range of partners globally to eliminate the idea of waste. In Scotland alone, the organisation has 355 public drop-off sites across its programmes. Here, Julien Tremblin, general manager of TerraCycle Europe, tells Packaging Scotland about the organisation’s history, greatest achievements to date, and long-term aspirations.


TerraCycle’s come a long way since its humble origins in 2011. Then, the concept of recycling took the form of waste (feeding organic waste to worms) packaged in more waste (used soda bottles). Cut to 2022, and initiatives like Loop, a platform that allows brands to create reusable versions of their product’s packaging available at any retailer, and TerraCycle Global Foundation, which works to remove plastic from rivers and canals before it can reach the ocean, are well underway. But what business does a company that started with dirt have in the beauty industry? For Murad, a business pioneering the clinical skincare space since 1989, it’s a perfect match. “Dr. Murad’s life’s work is dedicated to helping people attain healthier skin and happier lives, and being able to put forth this partnership with TerraCycle strengthens our pledge to that,” explains Paul Schiraldi, Murad’s CEO. “Consumers are sharper than ever and interested in sustainability, so we wanted to make it easier for them to take care of their skin and the planet.” Partnerships with powerhouse brands like Garnier and pop-ups at Nordstrom locations for easy recycling drop-off prove TerraCycle’s appeal. For Murad specifically, the consumer journey starts once the product is finished. From here, consumers can mail in Murad product packaging using a prepaid shipping label. Once delivered, used packaging is remodeled for life as new product packaging. The brand’s inspiration came from customers, and their unwillingness to compromise. “We know being a sustainably conscious brand is important to our customers,” Schiraldi continues. “We didn’t want them to have to compromise, skin health vs. sustainability, so we merged the two.” By designing recycling processes and consumer-facing recycling programs on behalf of companies, TerraCycle skirts recycling’s notorious pain points by offering something refreshingly straightforward. TerraCycle sees its continued partnerships with beauty brands as good business. Tom Szaky, TerraCycle’s CEO and founder, explains. “Recycling is a business and like any other, it is driven by economics. Individual municipalities may not have recycling programs designed to process waste like hair gel tubes and caps, for instance, because there’s little profit to be made.” He continues, “However, since TerraCycle partners with brands who fund the research and development of innovative recycling techniques, we are able to engage more consumers directly through free recycling programs.” Since beauty and skincare are both categories tied intrinsically to the consumer’s personal choice, or as Szaky puts it “extensions of their own identities,” there’s a certain incentive to consume consciously—whether that means opting for less waste in purchasing, prioritizing “clean” formulations, or giving the product life after the last pump through recycling. Citing the logic of voting with one’s dollars, Szaky explains that the companies they choose to support are their ideals and values come to life. “Because of this additional psychic income from working with TerraCycle, brands across the consumer-packaged goods spectrum are eager to collaborate,” he explains. “This can take the form of supporting nonprofits through the donation incentive aspect of our free programs or creating recycled products, like playgrounds or durable outdoor furniture, made from the waste collected through these programs. These products are then donated to schools or nonprofit organizations on behalf of our brand partners.” Beyond the higher calling of proper recycling, beauty products pose an often-overlooked challenge with the complex rules and regulations that prohibit recycling on the municipal level. Some dark-colored shampoo bottles are unrecognized by sorting machines. Small pieces, think lids or caps, are likely to go undetected as well, ending up in landfills. For Murad, promising customers that they will do better in terms of environmental responsibility starts with packaging. Compostable shipping materials, replacing virgin plastics, and pursuing ingredient transparency are all recent initiatives. Thanks to the brand’s partnership with TerraCycle, Murad empties are coming back in their second life as raw materials, which will be turned into flooring tiles, storage bins, outdoor furniture, and so many other products. The clean revolution in skincare no longer stops at formulation. To be considered clean is to account for the life the product lives beyond its usage.

Murad is latest beauty name to work with TerraCycle

Murad, the clinical skincare brand, has announced a UK partnership with international recycling leader TerraCycle to divert plastic waste from landfills. The Murad Free Recycling Programme invites brand fans to download a pre-paid shipping label via the Murad programme page, or via TerraCycle, to send off their Murad empties using UPS. Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new products.

Murad Announces Partnership With TerraCycle

image.png Every shipment of packaging sent to TerraCycle also earns collector points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice. Murad is partnering with TerraCycle for the Murad Recycling Program, in which customers can recycle Murad product packaging while earning charitable donations for non-profits. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Every shipment of packaging sent to TerraCycle also earns collector points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice. Murad is seeking a 50% reduction in its use of virgin plastic by 2025, the integration of 50% PCR components by 2030 and to be 100% recyclable by 2030. Achieving these goals will reduce the total amount of virgin plastic going in landfills by 750,000 pounds by 2025 and 1.25 million pounds by 2030. To participate in the program, visit www.murad.com/terracycle/. Howard Murad, MD, founder of Murad, said, "Today, consumers understand more than ever the importance of sustainability. "It has been my life's work, and the foundation of Murad, to help people attain healthier skin and happier lives. Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet. Because wellness for the planet is just as important as wellness for the people.” TerraCycle CEO and founder, Tom Szaky, said, "Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging. In turn, by participating in the Murad Recycling Program, consumers can demonstrate their respect for the environment not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”

How Brands Are Celebrating Earth Day 2022

The initiatives, collections and products that support sustainable and eco-friendly practices. image.png Though April is unofficially Earth Month, many fashion and beauty brands still make efforts to become more sustainable and environmentally friendly in time for Earth Day on April 22. Popular British designer David Koma, for one, has partnered with women’s activewear brand Koral to create a 24-piece collection with a strong emphasis on sustainability. The RealReal and Gypsy Sport have collaborated for a unique capsule collection made entirely from repurposed denim. Meanwhile, beauty brands like Summer Fridays, Tower 28 and Murad, among others, will give their customers an opportunity to donate to a charity or initiative of their choice. Here, WWD looks at some of the brands celebrating Earth Day this year. Scroll on for more. Tower 28
The Los Angeles-based clean beauty brand has taken a pledge to transition all packaging to a minimum of 50 percent and up to 100 percent plastic made from post-consumer waste by 2023. Tower 28 kicked off this pledge by repackaging its bestselling SOS Daily Rescue Facial Spray. On April 22, for every order over $50 made on the brand’s official e-commerce site, $10 will be donated to a charity of the customer’s choosing, with more than 1,000 options to choose from including Heal the Bay, a nonprofit organization dedicated to protecting the watersheds and coastal waters of Southern California. Stitch Fix x Green Matters Natural Dye Company
The online personal styling service has partnered with Green Matters Natural Dye Company, a manufacturer that uses pollution free colors, to launch a sustainably made and size-inclusive capsule collection from its brand Mohnton Made. Stitch Fix is donating all of the proceeds from the Earth Day collection to One Tree Planted, a global reforestation organization, as well as a donation of $25,000.

David Koma x Koral

British designer David Koma worked with Ilana Kugel, founder and creative director of Koral, to create a 24-piece “luxe-leisure” collection that includes sophisticated and versatile styles, with each piece designed using premium Italian French Terry and Koral Blackout fabric. The Koral Blackout fabric is sustainably made in the U.S. with solar panel technology, produced with local water that is treated and returned to the environment, made with biodegradable fabric to reduce landfill waste and designed for durability and longevity to reduce fast fashion waste.

Summer Fridays

For the month of April, beauty brand Summer Fridays launched a limited-edition shirt called Take Care of the Earth Long Sleeve, which is made from 100 percent cotton in a sustainable, eco-friendly factory in Los Angeles. The shirt is available on the brand’s website for $60. Additionally, Summer Fridays is partnering with Heal the Bay all throughout April. Through the end of the month, customers can support the nonprofit organization by opting-in to donate money. The brand’s popular Light Aura Vitamin C + Peptide Eye Cream also comes in its new tree-free paper box.

Gypsy Sport x The RealReal

Rio Uribe has partnered with The RealReal to create a capsule collection made entirely from repurposed blue denim. The collaboration is comprised of nine genderless styles made from denim that otherwise couldn’t be recirculated for sale on The RealReal. Some of the pieces include reworked classic jeans, jackets, shorts, a zip corset, a minidress and miniskirt, with sizes ranging from XS to 2XL. The Gypsy Sport and The RealReal collection is available exclusively on The RealReal’s official website as of April 18 and in-store at the Brooklyn location.


In its efforts to create timeless pieces, Rails created an Eco-Collection, which features many of its classic products made from recycled and organic materials. Each season, Rails will continue to add more styles to the collection with this eco-focused approach. Rails has also partnered with the world’s best denim mills to create eco-friendly denim fabrics and Wrap Certified factories to produce the products. It has also eliminated single-use plastic consumption and has adopted the use of recycled materials for packaging. Princess Polly
Popular Australian e-tailer Princess Polly created an Earth Club program in efforts to become more eco-friendly and sustainable. Additionally, the brand is trying to produce its products with sustainable materials such as recycled polyester, recycled nylon and organically grown cotton. Ahead of Earth Day on April 22, Princes Polly launched a new Curve collection, with sizes ranging from 14 to 20 (U.S. sizing), consisting of all sustainable pieces. The brand is also partnering with Lonely Whale, a nonprofit organization whose mission is to keep plastic out of the ocean, to donate a portion of their funds to this effort.


This month, skin care brand Murad is partnering with TerraCycle to divert plastic waste from landfills while turning it into new recycled products. With the Murad Recycling Program, the brand is now providing its customers the opportunity to recycle its product packaging while earning charitable donations for nonprofit organizations as well. Consumers can sign up on the Murad program page or TerraCycle program page to download a pre-paid shipping label to mail in their Murad empties.


In honor of Earth Day’s challenge to “Invest in Our Planet,” the Brooklyn-based hair care brand has announced that it is officially Climate Neutral Certified. This means Amika will measure its 2021 greenhouse gas emissions, purchase eligible verified carbon credits to offset that footprint and implement plans to reduce emission next year and beyond.


Ugg has introduced its second carbon-neutral Icon-Impact collection for spring as well as a new, first classic style for fall 2022 made from sheepskin sourced from farms that practice regenerative agriculture. The second collection features three styles, the Fluff Yeah Terry, Fuzz Sugar Terry Slide and Fuzz Sugar Terry Cross Slide, all made from low-impact materials with offsets purchased for the small number of emissions they create, making the materials carbon neutral. From April 18 to 29, Ugg has partnered with One Tree Planted to plant trees across the globe (3,950 in the Pacific Northwest in the U.S. and 10,000 in England), which will create the potential to absorb six million pounds of carbon dioxide or more in the next 20 years.


Makeup brand Beautyblender introduced its new recycling program in partnership with Top Rock Renewables to keep used Beautyblender sponges out of landfills. The blenders will instead go to a 22 megawatt waste-to-energy power plant that powers approximately 14,000 homes per year and reduces greenhouse gas emissions by roughly 249,100 tons per year. Additionally, Beautyblender launched the Bio Pure blender in a green color, replacing the majority of its materials with renewable plant-based pre-polymer for the foam.

Physicians Formula

To support Earth Day, beauty brand Physicians Formula will launch a limited-edition Butter Earth Day Collection, shining a light on EarthDay.org’s ongoing global environmental initiatives. In the last year, Physicians Formula has been supporting Earth Day by driving awareness, collecting proceeds and planting trees around the world. The brand designed the new collection with recyclable components and reduced packaging. It has also implemented improved manufacturing protocols to save energy, recycle and reduce waste. The Butter Earth Day Collection includes a Butter Bronzer and Butter Blush, available now exclusively at Walgreens.


  On top of recently introducing its RefRecycling, a program that takes in pre-loved Reformation pieces in exchange for store credit, the popular sustainable apparel brand has also made T-shirts in honor of Earth Day. Half the proceeds from every T-shirt sold online will go to Canopy, a nonprofit that works to protect the world’s forests, species and climate, as well as help advance indigenous communities’ rights. Additionally, for every Earth Day T-shirt sold, half the proceeds will also go to nonprofit initiatives doing good for the earth.

JW Pei

Starting April 22, the celebrity-favorite vegan handbag label will launch a capsule collection made entirely from recycled bottles. The limited-edition knit tote is available in four different colorways and retails for $39.


Murad Prioritizes Sustainability by Launching Free National Recycling Program with TerraCycle®. Wellness for people, wellness for planet. TRENTON, N.J. , April 20, 2022 /PRNewswire/ -- In celebration of Earth Month, leading clinical skincare brand, Murad, is partnering with international recycling leader TerraCycle® to divert plastic waste from landfills while turning it into new recycled products. Through the Murad Recycling Program, the brand is now providing customers with the unique opportunity to recycle Murad product packaging while earning charitable donations for non-profits in the process.