Michael Phelps Continues To Inspire The Next Generation To Save Water
If embraced by 10 million youth, turning off the faucet could save approximately 80 million gallons of drinkable water each day.
Starting on World Smile Day on October 6, 2017, this youth-focused campaign began engaging kids and teens during Campus Sustainability Month with the Association for the Advancement of Sustainability in Higher Education (AASHE) and TerraCycle. In addition to turning off the faucet while brushing, kids and teens can spread awareness using #EveryDropCounts on social media and by learning more at EveryDropCounts.Colgate.com.