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Loop: The New Recycling Initiative

woman receiving loop package Companies are still fighting to go green, and Kroger and Walgreens are the latest to join in on a new recycling project. This state-of-the-art circular shopping system, named Loop, officially launched their pilot program in May of 2019 in the Mid-Atlantic region of the U.S. to lessen the world’s reliance on single-use packaging, according to a TerraCycle press release. First announced at the World Economic Forum in January, Loop enables consumers to purchase a variety of commonly used products from leading consumer brands in customized, brand-specific durable packaging that is delivered in a specially designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused, creating a revolutionary circular shopping system. Loop is an initiative from TerraCycle, an innovative waste management company whose mission is to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer companies, retailers, cities and facilities to recycle hard-to-recycle waste. Loop provides customers this circular shopping platform while encouraging manufacturers to own and take responsibility for their packaging on the long term. “Loop was designed from the ground-up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce,” said Tom Szaky, founder and CEO of Loop and TerraCycle, in the press release. “TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum Future of Consumption Platform, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging.”

How It Works

Consumers can go to www.loopstore.comwww.thekrogerco.com/loop or www.walgreens.com/loop to place an order. The shipment will then come in Loop’s exclusively designed shipping tote. After use, buyers place the empty containers into their Loop totes and go online to schedule a pickup from their home. Loop will clean the packaging so that each product may be safely reused to replenish products for more customers. There are also a number of completely free recycling programs on TerraCycle’s website, www.terracycle.com/en-US, where consumers can sign up for an account. Once the account is created, customers can collect the hard-to-recycle materials and either ship it or drop it off at a participating location. There are numerous different free programs that can be used and each one is for a specific product. For example, one of the programs is the ARM & HAMMER® and OXICLEAN® pouch recycling program, which only allows participants to ship these used materials. Other programs include products for Barilla Ready Pasta, Beech-Nut, Burt’s Bees and Brita, which can only be recycled in their specific programs. Being able to ship recycled materials or drop them off depends on each program.

How Retailers Can Participate

Right now, the Loop pilot program is available in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. If you are interested in creating a collection and recycling program for your non-recyclable products or packaging, TerraCycle has a wide variety of platform options. Typically, TerraCycle collects post-consumer waste from your key target consumers, cleans the waste, and then works with your brand to drive equity and value. Some of the consumer product companies that are currently working with Loop include Unilever, Nature’s Path, Nestle, SC Johnson, The Body Shop and Colgate-Palmolive, among others.

The Zero Waste Box Program

Another great way to participate in this go-green initiative includes the opportunity to recycle almost anything — for both your business and your customers. This special program helps you to recycle almost any type of waste, such as coffee capsules from your morning coffee or complex laboratory waste from your business, sending nothing to landfill or incineration. To open the door for your customers into this program, you can order a permanent collection unit to house your Zero Waste Box. A permanent unit protects your box, can be styled to fit your environment or store, and offers an organized place to maintain your collections. TerraCycle can work with you to understand and accommodate your budget, styling, quantity and timeline needs. No matter your recycling needs as a business, TerraCycle is willing to work with you. They also help with recycling at events in the case your store is holding a pop-up or other related events. Global warming is becoming a larger concern, and with these recycling programs, you can feel better about your impact on the environment as well as create customer loyalty if they can come back and recycle their products at your store. Happy recycling!  

Here’s how one company is helping solve the world’s trash problem

TerraCycle is working with major brands like Häagen-Dazs and Unilever to reduce single-use packaging.

The root cause of the global trash problem is our reliance on single-use packaging. That’s the premise behind a new platform called Loop that’s helping major brands shift to a new system of reusable containers for everything from ice cream to deodorant. “The overall idea is to try to solve this issue of disposability, but also match the convenience of disposability,” says Tom Szaky, cofounder and CEO of TerraCycle, the recycling company that started Loop. The system, which is already operational in the New York City area and Paris, is currently available only for online sales but will be available beginning next year for purchases in physical stores as well. 1. Redesigning packaging to make it durable, cleanable, and feasible for use in current manufacturing plants can yield unexpected benefits. A stainless steel Häagen-Dazs container keeps ice cream frozen longer. “We realized we have a massive design opportunity,” says Szaky. 2. Consumers pay a refundable deposit for the packaging when they order items. By the end of 2019, roughly 500 products, including mainstream drugstore offerings like Pantene shampoo, will be available through the platform. 3. Online orders arrive in a reusable tote rather than a cardboard box. Constructed with dividers, the tote eliminates the need for Bubble Wrap or Styrofoam.
4. The shift to new packaging has inspired brands to experiment with new products. Because toothpaste tubes can’t easily be refilled, for example, Unilever designed new chewable toothpaste tablets that can go in a tin.
5. After use, consumers toss the empty containers back into the tote. When it’s full, they ask for a pickup and are refunded (or credited) for their deposits.
6. Loop receives the empty containers and sanitizes them before they’re returned to manufacturers. “We sort it, store it, clean it, and then provide it back to the manufacturer for refill, and then it goes around again,” says Szaky. Loop encourages manufacturers to reuse containers 100 times.

Finalist interview: Terracycle CEO discusses shift from single use to multi use

loop060919.jpg The countdown is on for the live Sustainability Awards 2019 ceremony, where we will unveil the worthy winners of the most prestigious sustainability competition for packaging innovation. In anticipation, we explore the 25 standout solutions that made it to the finals, handpicked by our independent, expert judging panel. Today, we catch up with Terracycle CEO Tom Szaky and talk about Loop, a platform that transform the packaging of everyday items from single-use to multi-use, and a finalist in the Best Practice category. The winners in each category and overall 2019 Sustainability Awards winner will be announced at FachPack, Nuremberg, Germany on 25th September. Join us from 16:30 at FachPack’s PackBox Forum for sustainability discussion, networking, drinks and the big reveal. Could you please introduce your successful initiative? Loop, TerraCycle’s newest initiative, is a global circular shopping platform designed to eliminate the idea of waste by transforming the packaging of everyday items from single-use to durable, multi-use, feature-packed designs. Loop offers a wide range of food, household and personal-care products from an array of brands, both big and small, available for consumers on a singular platform. Products are shipped in customized, brand-specific containers that are delivered to a home address in a reusable shipping tote. Consumers return empty containers to the tote which is then picked up by Loop. Once collected, the containers are cleaned, refilled, and reused. What are the environmental challenges in packaging that your entry addresses, and how well is the market responding to them so far? The shift from disposable to durable packaging addresses the consequences of using things once and throwing them away, a major contributor to the worldwide waste crisis. Packaging waste is highly visible to consumers – it is what is left over when a product has been used and typically ends up being landfilled or incinerated. While recycling is important, it requires an object to be broken down at the material level to be used in new production, which requires energy, in addition to collecting and sorting the material for processing. Reusing an object saves time, energy and resources and does away with the need for waste disposal and recycling. Creating a durable container initially uses more energy and resources than creating a disposable container, but over time a reusable container has a lower environmental and economic cost as it does not need to be remanufactured on every use. Instead, it is transported and cleaned, which has a much lower environmental and economic cost. All the materials that make-up Loop containers and packaging can be recycled when the containers are taken out of use, creating a truly circular shopping platform. loop0609102.jpg Loop has been praised by consumers for offering a practical solution to produce less waste. Due to consumer demand, Loop expanded to five new states only six weeks after launching. Loop is moving quickly to launch in new markets in 2020, including London, Toronto, California, Germany and Tokyo, to answer the requests of people around the world who want the service to come to their area. In addition to consumers, stakeholders have shown tremendous interest in getting involved with Loop. The Tokyo government has pledged their support to bring Loop to Japan and retailers in new countries have signed on well before launch in order to be the exclusive retail partner. ‘Sustainable packaging’ is a contentious concept, which means different things to different people, and anyone working in packaging understands that it’s easy to make things worse according to one environmental metric while making improvements according to another. In your opinion should there be a hierarchy among our sustainability goals? To me, the ideal consumer package is one that is only necessary and is locally recyclable in most communities around the world. Designers can improve the sustainability of packaging by following the principals of the waste hierarchy: reduce, reuse and recycle. Manufacturers can reduce the size, thickness and weight of packaging and eliminate secondary and tertiary packaging such as extra boxes or containers. Loop follows a reuse model which reduces the amount of virgin material that is extracted from the earth, instead using durable containers that only need to be transported and cleaned. Designers should use the pallet of materials that are readily recyclable by most recyclers around the world. This includes simple uncoated paper, rigid clear PET, clear glass, and light color, rigid HDPE and avoid combining all these materials so that recyclers can’t remove them. While no solution will solve the problem of excess packaging waste, these implementations move packaging to be more sustainable. loop0609193.jpg Clearly, sustainability in packaging needs to be achieved by many stakeholders acting together, not by someone with a silver bullet. Thinking about the wider picture, what areas of innovation or action would you like to see across the value chain in the coming years to meet the demands of nature and society? There is no silver bullet of sustainable packaging, but rather an ecosystem of solutions that reduce impact. An area of innovation that has been fascinating in the cleaning product segment is use of concentrates – where consumers receive the active ingredient and dilute it at home. Some makeup brands are pursuing reusing packaging where a small part – such as the blush or lipstick component – are replaced when it runs out. In addition to brands experimenting with packaging innovations, several organizations and institutions are addressing important issues about waste and packaging. The Ellen MacArthur Foundation works with businesses, government and academia to build a framework for a circular economy. The Platform for Accelerating the Circular Economy is a public-private collaboration platform and project accelerator. The PAC packaging consortium pushes for progressive change in the packaging value chain, and the Alliance to End Plastic Waste’s mission is to help end plastic waste in the environment. A shift toward sustainable solutions will not happen in isolation. These examples and partners are among those that are helping drive change.  

Leyla Acaroglu: a designer vanguardista que transforma visões de mundo

Acaroglu cita o sistema Loop da empresa de reciclagem TerraCycle, uma plataforma global de compras e reutilização, como um movimento positivo em direção a um sistema de produção circular e diz que pequenas e médias empresas estão se comprometendo seriamente com a circularidade. Ela também está encantada ao ver mais agências de design buscando seus conselhos sobre o fornecimento de serviços de economia a seus clientes.

Reusable Packaging Startup Loop Makes Headway On Store Shelves

Tom Szaky First announced in January, Loop recently went live. Loop is the brainchild of Tom Szaky, founder of Trenton, NJ-based recycling pioneer TerraCycle. The latter, which Szaky formed 15 years ago, works with consumer product companies, retailers and others to recycle all manner of stuff, from dirty diapers to cigarette butts. And it teams up with companies to integrate ocean plastic and other hard to recycle waste streams into their products and packaging. Loop—its parent company is TerraCycle—is different. It’s all about creating a circular system, in which containers and other receptacles are reused, rather than disposed of and then recycled. “Recycling is incredibly important,” says Szaky. “But it’s only a short-term solution. It doesn’t solve the root cause.” With that in mind, Loop partners  with retailers, as well as manufacturers, which create new packaging for products—orange juice, laundry detergent, you name it—in durable, reusable metal or glass packaging. Consumers return the containers to a store or arrange for them to be picked up at home after a certain number of uses, depending on the product. (Brands can’t participate unless their packaging can be reused at least 10 times). The 41 brands listed on the Loop web site include everything from Tropicana and Tide to Colgate, Crest and Clorox. Szaky came up with the idea in 2017 and announced the company at the World Economic Forum in Davos in January. It went live in May. Such stores as Kroger and Walgreens on the East Coast and Carrefour in Paris are stocking their shelves with Loop items. Brands create the packaging and, according to Szaky, it takes about a year for them to go from design to manufacturing. Still, according to Szaky, it’s a project brands are perfectly suited to take on. “They’re set up to do this kind of thing,” he says. “When they launch new products, they go through a similar process.” Consumers, who put down a small fully refundable deposit on each purchase, return the items in a special Loop bag when it’s time. (Prices are comparable to non-Loop versions). Loop then sorts and cleans them and returns them to the right brands to refill and start the process again. Szaky says the company is now shipping “under 100 products”, but expects that number to be 300-400 by the end of the year. He’s adding four to five products a week. For now, he expects that stores will mostly approach Loop products as they might organic produce, positioning products in separate sections on shelves. More Loop programs are planned for stores in the UK, Toronto, Tokyo and California.  

One Very Bad Habit Is Fueling the Global Recycling Meltdown

It’s called “wishcycling,” and pretty much all of us do it.

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If you’re like me, you’ve looked at a paper coffee cup or an empty tube of toothpaste and thought, “Is this recyclable?” before tossing it in the recycling bin, hoping someone, somewhere, would sort it out. People in the waste management industry call this habit “wishcycling.” According to Marian Chertow, director of the Solid Waste Policy program at Yale University, “a wishcycler wants to do the right thing and feels that the more that he or she can recycle, the better.” Well, I hate to break it to you, but this well-intentioned reflex is doing more harm than good. Not only that, but wishcycling is playing a big role in the current global recycling meltdown. This well-intentioned reflex is doing more harm than good. First, a bit about the process. When my recycling is scooped up by a truck every week, it goes to a materials recovery facility (MRF) run by a company called Recology. After the goods travel through the facility’s jungle of conveyor belts and sorting machinery, they are shipped as bales to buyers in the United States and abroad, who turn that material into products like cereal boxes and aluminum cans. But in an effort to get more people recycling, companies like Recology have become victims of their own success. In the early 2000s, many communities switched from a dual-stream system, where plastics and glass, and paper and cardboard, each had their own bins, to single-stream, in which all recyclables go into one bin and the sorting is done at the MRF. But when “we decided to put all the things together, we decided to create a contaminated system,” says Darby Hoover, a senior resource specialist at the Natural Resources Defense Council. It’s almost impossible, for example, to put paper in a bin with beverage containers without the paper getting wet, which makes it unrecyclable. And it doesn’t help that many of us are wildly confused about what we should recycle. A decade ago, according to one estimate, 7 percent of the objects Americans put into their bins weren’t supposed to be there. Today, it’s 25 percent. “For every ton of material we get in, there’s 500 pounds of trash that has to be taken out of it,” says Brent Bell, vice president of recycling opera­tions at Waste Management, the country’s largest waste disposal company. This garbage ranges from recyclables that are too dirty to process—mayonnaise jars still coated in a thick layer of eggy goo, for example—to items that just shouldn’t be there in the first place, like plastic bags. Nearly a third of us have no idea what types of plastic our municipalities accept. Nearly a third of us have no idea what types of plastic our municipalities accept, according to a 2014 survey. When I did a quick audit of my household’s bin in April, I found three plastic sandwich bags, a plastic freezer bag, and a disposable razor—none of which are recyclable. (Though places like San Francisco let you recycle plastic bags if you bundle them.) Our uncertainty leads to climbing costs and waning productivity at recycling facilities; contamination costs Waste Management about $100 million annually, or 20 percent of its total budget. In July 2017, our recycling system faced an even bigger setback: China, which had been buying about half of US plastic, announced it would ban the import of 24 materials, including mixed plastics, largely because the goods we sent them were too contaminated. The policy, which took effect on January 1, 2018, sent shockwaves through the industry. “It’s a global recycling crisis,” says Johnny Duong, director of international sales at California Waste Solutions, a collection company whose costs have risen by 200 percent since the ban. The situation isn’t likely to improve anytime soon: China’s policy could displace an estimated 111 million metric tons of the world’s plastic waste by 2030. Some of that is going to Turkey, Vietnam, and Indonesia, but according to National Waste and Recycling Association spokesperson Brandon Wright, those countries can’t handle the volume because they don’t have China’s recycling infrastructure. The United States doesn’t either. Author­ities in some cities have tried to change behavior through policy measures. Oakland, California, for example, fines residents $25 if they place “the wrong materials” in recycling containers three times within six months. Several states have banned single-­use plastic bags. At the federal level, it would help to follow the European Union’s lead and establish a national policy that defines what is recyclable rather than leaving that up to municipalities, says Kate O’Neill, an associate environmental professor at University of California–Berkeley and author of the forthcoming book Waste. The Environmental Protection Agency is still in the early stages of developing a national framework, a spokesperson tells me. Presidential hopeful Bernie Sanders proposes in his Green New Deal a national recycling program that’d require companies to pay to take back consumer scrap in order to build things like wind turbines, batteries, and other renewable energy equipment with as many recycled materials as possible. For consumers, maybe the old mantra needs an update: Don’t just recycle—reduce and reuse. Zero-waste grocery stores offer shoppers house-cleaning products and bulk groceries without the plastic packaging. A new service called Loop, available in the mid-Atlantic since May, delivers items like ice cream and shampoo in reusable containers to people’s doors and collects the containers when they’re done. (It remains to be seen how many customers will be willing to pony up the deposit fees, which range from $1 to $15.75.) When you do recycle, you should know what belongs in the bin: Rinsed plastic containers and glass bottles, cardboard, and beverage and food cans are almost always acceptable. Plastic bags, electronics, and paper covered with food generally are not. Neither are insulated coffee cups and toothpaste tubes, in most cases. And if you’ve checked your local guidelines to see if an item is recyclable and you still aren’t sure, it’s best to ignore your wishful instincts and throw it in the trash.  

Looking back to the future of packaging

Despite being a certified millennial, I am late to the bandwagon on many trends — listening to podcasts being one of them. Though I have dipped a toe into the vast sea of podcast programming this year, I spend a lot of my “listening hours” on the podcasts of yesteryear — vintage radio programming. These shows are fun to listen to not only for the classic comedy routines or noir-style whodunnits, but also because of the commercials. You can learn a lot from advertising. Case in point: I recently binge-listened to several seasons of “Casey, Crime Photographer,” sponsored by the Anchor Hocking Glass Co. — “the most famous name in glass.” Of all Anchor Hocking’s advertised products, what I found most interesting were spots promoting glass jars for baby food or fruits and vegetables, and others introducing the “revolutionary new one-way no-deposit bottle” — not because I’m fascinated by glass, but because of the insight they give on packaging trends throughout the decades. Glass was promoted as a clean, safe, convenient vehicle for baby food that allowed concerned mothers to examine the quality of the product within as well as easily store any leftovers for baby’s next meal. Glass, according to Anchor Hocking, enabled America’s food producers to preserve summer’s bounty of fruits and vegetables at “the peak of freshness” for consumption in the winter months, especially during a world food shortage. And the one-way no-deposit bottle meant you didn’t have to haul all your empty beer bottles back to the store — you could simply toss them into the garbage pail with everything else. In the post-WWII era when rationing and materials conservation were no longer necessities, throwing a single-use glass container away probably felt like a small luxury. Today, however, we’re on the other end of throw-away culture, and the global conversation on packaging has shifted back to reuse as sustainability becomes more important. Kroger, for example, is piloting products in reuseable glass or metal containers through a partnership with Loop and TerraCycle. Since glass isn’t really practical where fresh is concerned, produce companies are seeking to reduce the amount of plastic in packaging or make it easier for consumers to recycle paper and plastic packaging elements. At the same time, a recent study shows 72% of consumers either don’t mind buying produce in plastic or prefer to do so, compared with 17% who say they try to avoid it as much as possible. Since consumers today — just like those of the 1940s — put a high value on convenience, my guess is plastic packaging isn’t going to go away anytime soon. However, if both e-commerce and sustainability efforts continue to reshape how people buy things and how companies do business, I wouldn’t be surprised if, in the future, we hear advertisements on podcasts for the revolutionary new returnable, reuseable, refillable strawberry clamshell or pear pouch bag — “simply consume the fruit, send the packaging back to the shipper, and receive a refilled container, all with the click of a button.”  

The Eco-Friendly Shopping Revolution Is Only in Its Infancy

man handing woman a package When you order or buy something new for your home — from Target, let's say, or even just your local grocery store — how much do you stop and think about the waste your purchase will produce? You've probably seen the videos of marine animals trapped in plastic or heard the statistics. In 2017, a study published in Science Advancesfound that — on a global scale — only 9% of all plastic waste produced since 2015 had been recycled. Or, as the Royal Statistical Society puts it, 90.5% of plastic hasn't been recycled. In 2016, CNN wrote about Lauren Singer, a proponent of the zero waste lifestyle. She managed to create only a 16-ounce mason jar's worth of waste over four years. Yup, everything else she recycled or found another use for.
 IKEA products on a metallic pedestal
Items from IKEA's Musselblomma collection While the average person can't get to that level overnight, it's obvious that the eco-friendly shopper is gaining momentum. This shopper wants to know more about the materials used in decor items; they want more eco-friendly packaging; and they want to feel good about their purchase. From big-name retailers to independent shops, businesses are trying to make it easier for consumers to shop more consciously. But is that enough for us to get there?

Eco-Friendly Online Shopping

By Humankind beauty products on a sink with plant nearby By Humankind's products There's Blueland, a brand that creates low-waste cleaning products, and U Konserve, which designs products to reduce meal-related waste. Retailers like Anthropologie and Urban Outfitters carry eco-friendly items, making it possible to grab a metal straw and a new outfit in the same shopping trip. IKEA hopes to make all its products "circular" by 2030, meaning everything from materials to design would fall into the reusable or recycled categories. You don't even have to leave your home to make more sustainable purchases. By Humankind offers subscription services with refillable containers for deodorant, shampoo, and mouthwash. Grove Collaborative delivers all-natural products like the Auto-Dosing Laundry Detergent Dispenser. You purchase the dispenser along with Grove laundry detergent and refill the container to reduce waste. But with more than 300 reviews, the product currently only has around a 3.3 out of five star rating.
 Tote bag with "think outside the box" in text and a variety of eco-friendly items inside
A Zero Waste Starter Kit, sold at Package Free. The New York-based Package Free Shop — launched in 2017 by Singer — sells eco-friendly shave kits, starter kits, and lunch kits. The company says its shipping materials are completely recyclable and compostable. But, of course, the process of getting items like these shipped to your home creates its own carbon footprint. And if you look around, you could probably spot another thing or two that is in single-use packaging that needs replacing. For these bigger items, the efforts might have to go beyond online shops.

Available at Your Doorstep

kitchen sink with clorox wipes nearby Loop's refillable container with Clorox Disinfecting Wipes Founded in 2001, recycling company Terracycle offers a way for consumers to recycle everything from plastic cups to action figures. The company launched Loop to work with big-name brands on a reusable packaging system. The products land at your door in a reusable Loop tote. You schedule a pick-up when you're done with them; Loop cleans the containers and refills them. The program launched in Paris and New York this past May. Current offerings include items like Clorox Disinfecting Wipes and Häagen-Dazs ice cream. Real estate firm Brookfield Properties recently teamed up with Loop, offering the service to two of its buildings in Lower Manhattan and Brooklyn. Loop currently has more than 90,000 names on its waiting list.
 man handing woman a package
"We want sustainability and buying products to be easy for consumers," Anthony Rossi, global VP of sales for Loop, tells Hunker. "Because in our experience, when you give a consumer a choice between a convenient option and a sustainable option, convenience usually wins." So far, Loop's growth has "coincided with consumer demand," and the company is looking to expand to more cities. But Rossi stresses that they are still in the "test and learn phase." It's all about seeing whether the idea will appeal to enough consumers. "Consumers have to prove that they're willing to change," Rossi says.

Shopping Locally, the Eco-Friendly Way

stack of colorful unpaper towels Unpaper Towels, sold at Otherwild. Consumers are looking for this experience from smaller, independent stores as well. With locations in Los Angeles and New York, Otherwild— a queer-owned retail, event, and studio space — carries a curated selection of handmade goods. In April, the L.A. location unveiled Otherwild General, an area in the shop dedicated to eco-filling items and a refilling station. "Apothecary items have always been amongst our top selling products, so this decision was central for me," Rachel Berks, owner of Otherwild, tells Hunker. Otherwild General has been her long-time goal, and she hopes to launch a New York counterpart in early October. Featured makers include Everyday Oil — a brand of organic, plant-based skincare — and Noto Botanics, a line of gender-fluid cosmetics. In 2017, Brianne Miller debuted the package-free grocery store Nada in East Vancouver after a series of pop-ups. Customers use smart scales to weigh their own containers before filling them up with coffee, bread, flour, nuts, shampoo, and more. According to the store's site, they've "diverted over 7,500 containers from [the] landfill." You can also search directories for zero waste grocery shops near you, like this one that maps locations across all 50 U.S. states. Of course, not all neighborhoods will have one nearby (particularly those labeled as food deserts). And shopping at these stores requires a bit of preplanning.
 shelves and dining area

Looking to the Future

Eco-friendly shopping and decor is all about changing habits. But it's also about who gets access to these resources and how successfully these efforts can scale. While small actions make a difference, it's still hard to tell how many large-scale efforts need to happen in the commerce space before we see a huge impact. Joshua M. Pearce, who has a doctorate in materials engineering, is the director of the Michigan Tech Open Sustainability Technology (MOST) Lab and a professor of materials science and engineering and electrical and computer engineering. He is currently spearheading initiatives in distributed recycling and manufacturing; his team started working with re:3D to produce new items entirely from waste. A student recently turned shredded plastic into a skateboard deck for an electric skateboard. "I think as these technologies become more popular (3D printing is already taking off and the distributed recycling technology is right behind it) — recycling will be something you do for yourself," Pearce shares. "Then everyday people will have a direct economic incentive to recycle rather than simply rely on good will to protect the environment." It's also all about knowledge. Pearce says there's a lot of catching up to do on that front. "The plastics industry should adopt a more thorough classification system so more plastics can be taken out of the waste stream by consumers and small businesses," he says. Other business owners point out an additional issue: packaging is just one way that household products can harm the environment. "Dishwasher detergents are 30 to 40 percent phosphorus, which is extremely harmful to both humans and wildlife," Bella Middleton, founder of Norfolk Natural Living, tells us. "In an attempt to reduce its environmental impact, water and sewage treatment sites dedicate large amounts of resources to removing phosphorus and other toxic chemicals. This drastically increases the energy wastage and environmental strain of the water purification process." Any major change relies on the company to rethink its own waste; the consumer's willingness to give up previously convenient shopping habits; and more information on what consumers are actually buying. With new efforts every day — from high-end designers to large corporations — the eco-friendly shopping conversation is just starting.

Economia Circular

Extrair, usar e descartar. Por décadas, esta tem sido a abordagem padrão de produção e consumo. As empresas fazem a extração de matérias-primas e as transformam em produtos, que são comprados pelos consumidores, que por sua vez os descartam, gerando desperdício. Mas, à medida que os avisos sobre a mudança climática e a degradação ambiental se tornam cada vez mais frequentes, as pessoas estão começando a desafiar a sustentabilidade desse modelo. Muitos líderes empresariais e governos – incluindo a China, o Japão e o Reino Unido – argumentam que devemos abandonar esse sistema linear em favor de uma chamada economia circular de fazer, usar, reutilizar e reutilizar de novo e de novo.

‘Plastic recycling is a myth': what really happens to your rubbish?

recycle now we do An alarm sounds, the blockage is cleared, and the line at Green Recycling in Maldon, Essex, rumbles back into life. A momentous river of garbage rolls down the conveyor: cardboard boxes, splintered skirting board, plastic bottles, crisp packets, DVD cases, printer cartridges, countless newspapers, including this one. Odd bits of junk catch the eye, conjuring little vignettes: a single discarded glove. A crushed Tupperware container, the meal inside uneaten. A photograph of a smiling child on an adult’s shoulders. But they are gone in a moment. The line at Green Recycling handles up to 12 tonnes of waste an hour. “We produce 200 to 300 tonnes a day,” says Jamie Smith, Green Recycling’s general manager, above the din. We are standing three storeys up on the green health-and-safety gangway, looking down the line. On the tipping floor, an excavator is grabbing clawfuls of trash from heaps and piling it into a spinning drum, which spreads it evenly across the conveyor. Along the belt, human workers pick and channel what is valuable (bottles, cardboard, aluminium cans) into sorting chutes. “Our main products are paper, cardboard, plastic bottles, mixed plastics, and wood,” says Smith, 40. “We’re seeing a significant rise in boxes, thanks to Amazon.” By the end of the line, the torrent has become a trickle. The waste stands stacked neatly in bales, ready to be loaded on to trucks. From there, it will go – well, that is when it gets complicated. You drink a Coca-Cola, throw the bottle into the recycling, put the bins out on collection day and forget about it. But it doesn’t disappear. Everything you own will one day become the property of this, the waste industry, a £250bn global enterprise determined to extract every last penny of value from what remains. It starts with materials recovery facilities (MRFs) such as this one, which sort waste into its constituent parts. From there, the materials enter a labyrinthine network of brokers and traders. Some of that happens in the UK, but much of it – about half of all paper and cardboard, and two-thirds of plastics – will be loaded on to container ships to be sent to Europe or Asia for recycling. Paper and cardboard goes to mills; glass is washed and re-used or smashed and melted, like metal and plastic. Food, and anything else, is burned or sent to landfill. Or, at least, that’s how it used to work. Then, on the first day of 2018, China, the world’s largest market for recycled waste, essentially shut its doors. Under its National Sword policy, China prohibited 24 types of waste from entering the country, arguing that what was coming in was too contaminated. The policy shift was partly attributed to the impact of a documentary, Plastic China, which went viral before censors erased it from China’s internet. The film follows a family working in the country’s recycling industry, where humans pick through vast dunes of western waste, shredding and melting salvageable plastic into pellets that can be sold to manufacturers. It is filthy, polluting work – and badly paid. The remainder is often burned in the open air. The family lives alongside the sorting machine, their 11-year-old daughter playing with a Barbie pulled from the rubbish. Westminster council sent 82% of all household waste – including that put in recycling bins – for incineration in 2017/18 For recyclers such as Smith, National Sword was a huge blow. “The price of cardboard has probably halved in the last 12 months,” he says. “The price of plastics has plummeted to the extent that it isn’t worth recycling. If China doesn’t take plastic, we can’t sell it.” Still, that waste has to go somewhere. The UK, like most developed nations, produces more waste than it can process at home: 230m tonnes a year – about 1.1kg per person per day. (The US, the world’s most wasteful nation, produces 2kg per person per day.) Quickly, the market began flooding any country that would take the trash: Thailand, Indonesia, Vietnam, countries with some of the world’s highest rates of what researchers call “waste mismanagement” – rubbish left or burned in open landfills, illegal sites or facilities with inadequate reporting, making its final fate difficult to trace. The present dumping ground of choice is Malaysia. In October last year, a Greenpeace Unearthed investigation found mountains of British and European waste in illegal dumps there: Tesco crisp packets, Flora tubs and recycling collection bags from three London councils. As in China, the waste is often burned or abandoned, eventually finding its way into rivers and oceans. In May, the Malaysian government began turning back container ships, citing public health concerns. Thailand and India have announced bans on the import of foreign plastic waste. But still the rubbish flows.
 Plastic waste ready for inspection before being sent to Malaysia; the UK produces more refuse than it can process at home – about 1.1kg per person per day.
Plastic waste ready for inspection before being sent to Malaysia; the UK produces more refuse than it can process at home – about 1.1kg per person per day. Photograph: AFP/Getty Images We want our waste hidden. Green Recycling is tucked away at the end of an industrial estate, surrounded by sound-deflecting metal boards. Outside, a machine called an Air Spectrum masks the acrid odour with the smell of cotton bedsheets. But, all of a sudden, the industry is under intense scrutiny. In the UK, recycling rates have stagnated in recent years, while National Sword and funding cuts have led to more waste being burned in incinerators and energy-from-waste plants. (Incineration, while often criticised for being polluting and an inefficient source of energy, is today preferred to landfill, which emits methane and can leach toxic chemicals.) Westminster council sent 82% of all household waste – including that put in recycling bins – for incineration in 2017/18. Some councils have debated giving up recycling altogether. And yet the UK is a successful recycling nation: 45.7% of all household waste is classed as recycled (although that number indicates only that it is sent for recycling, not where it ends up.) In the US, that figure is 25.8%. One of the UK’s largest waste companies, attempted to ship used nappies abroad in consignments marked as waste paper If you look at plastics, the picture is even bleaker. Of the 8.3bn tonnes of virgin plastic produced worldwide, only 9% has been recycled, according to a 2017 Science Advances paper entitled Production, Use And Fate Of All Plastics Ever Made. “I think the best global estimate is maybe we’re at 20% [per year] globally right now,” says Roland Geyer, its lead author, a professor of industrial ecology at the University of California, Santa Barbara. Academics and NGOs doubt those numbers, due to the uncertain fate of our waste exports. In June, one of the UK’s largest waste companies, Biffa, was found guilty of attempting to ship used nappies, sanitary towels and clothing abroad in consignments marked as waste paper. “I think there’s a lot of creative accounting going on to push the numbers up,” Geyer says. “It’s really a complete myth when people say that we’re recycling our plastics,” says Jim Puckett, the executive director of the Seattle-based Basel Action Network, which campaigns against the illegal waste trade. “It all sounded good. ‘It’s going to be recycled in China!’ I hate to break it to everyone, but these places are routinely dumping massive amounts of [that] plastic and burning it on open fires.” *** Recycling is as old as thrift. The Japanese were recycling paper in the 11th century; medieval blacksmiths made armour from scrap metal. During the second world war, scrap metal was made into tanks and women’s nylons into parachutes. “The trouble started when, in the late 70s, we began trying to recycle household waste,” says Geyer. This was contaminated with all sorts of undesirables: non-recyclable materials, food waste, oils and liquids that rot and spoil the bales. At the same time, the packaging industry flooded our homes with cheap plastic: tubs, films, bottles, individually shrink-wrapped vegetables. Plastic is where recycling gets most controversial. Recycling aluminium, say, is straightforward, profitable and environmentally sound: making a can from recycled aluminium reduces its carbon footprint by up to 95%. But with plastic, it is not that simple. While virtually all plastics can be recycled, many aren’t because the process is expensive, complicated and the resulting product is of lower quality than what you put in. The carbon-reduction benefits are also less clear. “You ship it around, then you have to wash it, then you have to chop it up, then you have to re-melt it, so the collection and recycling itself has its own environmental impact,” says Geyer.
 A materials recovery facility in Milton Keynes where waste is sorted. In the UK, there are 28 different recycling labels that can appear on packaging
A materials recovery facility in Milton Keynes where waste is sorted. In the UK, there are 28 different recycling labels that can appear on packaging. Photograph: Alamy Household recycling requires sorting at a vast scale. This is why most developed countries have colour-coded bins: to keep the end product as pure as possible. In the UK, Recycle Now lists 28 different recycling labels that can appear on packaging. There is the mobius loop (three twisted arrows), which indicates a product can technically be recycled; sometimes that symbol contains a number between one and seven, indicating the plastic resin from which the object is made. There is the green dot (two green arrows embracing), which indicates that the producer has contributed to a European recycling scheme. There are labels that say “Widely Recycled” (acceptable by 75% of local councils) and “Check Local Recycling” (between 20% and 75% of councils). Since National Sword, sorting has become even more crucial, as overseas markets demand higher-quality material. “They don’t want to be the world’s dumping ground, quite rightly,” Smith says, as we walk along the Green Recycling line. About halfway, four women in hi-vis and caps pull out large chunks of cardboard and plastic films, which machines struggle with. There is a low rumble in the air and a thick layer of dust on the gangway. Green Recycling is a commercial MRF: it takes waste from schools, colleges and local businesses. That means lower volume, but better margins, as the company can charge clients directly and maintain control over what it collects. “The business is all about turning straw into gold,” says Smith, referencing Rumpelstiltskin. “But it’s hard – and it’s become a lot harder.” Towards the end of the line is the machine that Smith hopes will change that. Last year, Green Recycling became the first MRF in the UK to invest in Max, a US-made, artificially intelligent sorting machine. Inside a large clear box over the conveyor, a robotic suction arm marked FlexPickerTM is zipping back and forth over the belt, picking tirelessly. “He’s looking for plastic bottles first,” Smith says. “He does 60 picks a minute. Humans will pick between 20 and 40, on a good day.” A camera system identifies the waste rolling by, displaying a detailed breakdown on a nearby screen. The machine is intended not to replace humans, but to augment them. “He’s picking three tonnes of waste a day that otherwise our human guys would have to leave,” Smith says. In fact, the robot has created a new human job to maintain it: this is done by Danielle, whom the crew refer to as “Max’s mum”. The benefits of automation, Smith says, are twofold: more material to sell and less waste that the company needs to pay to have burned afterwards. Margins are thin and landfill tax is £91 a tonne. *** Smith is not alone in putting his faith in technology. With consumers and the government outraged at the plastics crisis, the waste industry is scrambling to solve the problem. One great hope is chemical recycling: turning problem plastics into oil or gas through industrial processes. “It recycles the kind of plastics that mechanical recycling can’t look at: the pouches, the sachets, the black plastics,” says Adrian Griffiths, the founder of Swindon-based Recycling Technologies. The idea found its way to Griffiths, a former management consultant, by accident, after a mistake in a Warwick University press release. “They said they could turn any old plastic back into a monomer. At the time, they couldn’t,” Griffiths says. Intrigued, Griffiths got in touch. He ended up partnering with the researchers to launch a company that could do this. By moving from disposable to reusable, you unlock epic design opportunities At Recycling Technologies’ pilot plant in Swindon, plastic (Griffiths says it can process any type) is fed into a towering steel cracking chamber, where it is separated at extremely high temperatures into gas and an oil, plaxx, which can be used as a fuel or feedstock for new plastic. While the global mood has turned against plastic, Griffiths is a rare defender of it. “Plastic packaging has actually done an incredible service for the world, because it has reduced the amount of glass, metal and paper that we were using,” he says. “The thing that worries me more than the plastic problem is global warming. If you use more glass, more metal, those materials have a much higher carbon footprint.” The company recently launched a trial scheme with Tesco and is already working on a second facility, in Scotland. Eventually, Griffiths hopes to sell the machines to recycling facilities worldwide. “We need to stop shipping recycling abroad,” he says. “No civilised society should be getting rid of its waste to a developing country.” There is cause for optimism: in December 2018, the UK government published a comprehensive new waste strategy, partly in response to National Sword. Among its proposals: a tax on plastic packaging containing less than 30% recycled material; a simplified labelling system; and means to force companies to take responsibility for the plastic packaging they produce. They hope to force the industry to invest in recycling infrastructure at home. Meanwhile, the industry is being forced to adapt: in May, 186 countries passed measures to track and control the export of plastic waste to developing countries, while more than 350 companies have signed a global commitment to eliminate the use of single-use plastics by 2025. Yet such is the torrent of humanity’s refuse that these efforts may not be enough. Recycling rates in the west are stalling and packaging use is set to soar in developing countries, where recycling rates are low. If National Sword has shown us anything, it is that recycling – while needed – simply isn’t enough to solve our waste crisis. *** Perhaps there is an alternative. Since Blue Planet II brought the plastic crisis to our attention, a dying trade is having a resurgence in Britain: the milkman. More of us are choosing to have milk bottles delivered, collected and re-used. Similar models are springing up: zero-waste shops that require you to bring your own containers; the boom in refillable cups and bottles. It is as if we have remembered that the old environmental slogan “Reduce, re-use, recycle” wasn’t only catchy, but listed in order of preference. Tom Szaky wants to apply the milkman model to almost everything you buy. The bearded, shaggy-haired Hungarian-Canadian is a veteran of the waste industry: he founded his first recycling startup as a student at Princeton, selling worm-based fertiliser out of re-used bottles. That company, TerraCycle, is now a recycling giant, with operations in 21 countries. In 2017, TerraCycle worked with Head & Shoulders on a shampoo bottle made from recycled ocean plastics. The product launched at the World Economic Forum in Davos and was an immediate hit. Proctor & Gamble, which makes Head & Shoulders, was keen to know what was next, so Szaky pitched something far more ambitious. The result is Loop, which launched trials in France and the US this spring and will arrive in Britain this winter. It offers a variety of household products – from manufacturers including P&G, Unilever, Nestlé and Coca-Cola – in reusable packaging. The items are available online or through exclusive retailers. Customers pay a small deposit, and the used containers are eventually collected by a courier or dropped off in store (Walgreens in the US, Tesco in the UK), washed, and sent back to the producer to be refilled. “Loop is a not a product company; it’s a waste management company,” says Szaky. “We’re just looking at waste before it begins.” Many of the Loop designs are familiar: refillable glass bottles of Coca-Cola and Tropicana; aluminium bottles of Pantene. But others are being rethought entirely. “By moving from disposable to reusable, you unlock epic design opportunities,” says Szaky. For example: Unilever is working on toothpaste tablets that dissolve into paste under running water; Häagen-Dazs ice-cream comes in a stainless steel tub that stays cold long enough for picnics. Even the deliveries come in a specially designed insulated bag, to cut down on cardboard. At Recycling Technologies in Swindon, nearly all plastics can be turned into plaxx, an oil that can be used to make new plastic. At Recycling Technologies in Swindon, nearly all plastics can be turned into plaxx, an oil that can be used to make new plastic. Photograph: Recycling Technologies Ltd Tina Hill, a Paris-based copywriter, signed up to Loop soon after its launch in France. “It’s super-easy,” she says. “It’s a small deposit, €3 [per container]. What I like about it is that they have things I already use: olive oil, washing pods.” Hill describes herself as “pretty green: we recycle anything that can be recycled, we buy organic”. By combining Loop with shopping at local zero-waste stores, Hills has helped her family radically reduce its reliance on single-use packaging. “The only downside is that the prices can be a little high. We don’t mind spending a little bit more to support the things that you believe in, but on some things, like pasta, it’s prohibitive.” A major advantage to Loop’s business model, Szaky says, is that it forces packaging designers to prioritise durability over disposability. In future, Szaky anticipates that Loop will be able to email users warnings for expiry dates and other advice to reduce their waste footprint. The milkman model is about more than just the bottle: it makes us think about what we consume and what we throw away. “Garbage is something that we want out of sight and mind – it’s dirty, it’s gross, it smells bad,” says Szaky. That is what needs to change. It is tempting to see plastic piled up in Malaysian landfills and assume recycling is a waste of time, but that isn’t true. In the UK, recycling is largely a success story, and the alternatives – burning our waste or burying it – are worse. Instead of giving up on recycling, Szaky says, we should all use less, re-use what we can and treat our waste like the waste industry sees it: as a resource. Not the ending of something, but the beginning of something else. “We don’t call it waste; we call it materials,” says Green Recycling’s Smith, back in Maldon. Down in the yard, a haulage truck is being loaded with 35 bales of sorted cardboard. From here, Smith will send it to a mill in Kent for pulping. It will be new cardboard boxes within the fortnight – and someone else’s rubbish soon after.