Upcycled pet food packages are being turned into dog collars - really. And not just because your little Fido gnawed the bag into something resembling a mangled plastic Frisbee (or perhaps that was an actual Frisbee?) Thanks to Wellness Natural Pet Food – the first pet food brand to partner with recycler TerraCycle – pet owners can upcycle their pet’s food packaging into something new and useable, from collars to totes to, heck, even chairs.

At TerraCycle, we have evaluated every type of consumer waste and have found that nothing is beyond recycling. Thanks to our many corporate partners, such as Colgate, Garnier and Brita, we have successfully recycled post-consumer product and packaging waste into new, wholly different products by deconstructing them into their component parts and giving the waste materials a second life.

At my company, TerraCycle, we wanted to know if it could also motivate people to reduce packaging waste. For years, we have used social media as a tool to help shift commonly held perceptions about product and packaging waste. Whether that means sharing pictures of “upcycled” art made with product packaging, promoting the sustainability efforts of a recent partner or sharing with our users intriguing “Eco-Facts” about their waste, social media sites like Facebook and Twitter have given us a variety of platforms (and access to different audiences) to inspire change and motivate people to recycle traditionally difficult-to-recycle waste streams.

Waste reduction efforts were in full force this past Earth Month. My company TerraCycle, for example, worked with our longtime partners at Tom’s of Maine to help support theLess Waste Challenge. Throughout April, we challenged individuals through social media to reduce one pound of waste from their lives per week.

At my company, TerraCycle, we too have continually seen the value social media can bring to our partners’, and our own, sustainability and eco-activism efforts. Just this April, we worked with our longtime friends atTom’s of Maine to help support the Less Waste Challenge. This Earth Month social media campaign challenged Tom’s of Maine consumers and TerraCycle participants to reduce from their lives one pound of waste per week.

At TerraCycle, we have evaluated every type of consumer waste and have found that nothing is beyond recycling. Thanks to our many corporate partners, such as Colgate, Garnier and Brita, we have successfully recycled post-consumer product and packaging waste into new, wholly different products by deconstructing them into their component parts and giving the waste materials a second life.

At TerraCycle, the empty LOCTITE bottles are cryogenically or thermally treated to cure the adhesive residue.  The bottles are then shredded and pelletized.  The pellets are turned into new plastic products - everything from garbage cans to paving stones, park benches, and plastic yard furniture.

As the first company in the U.S. to recycle instrument strings, D’Addario hopes Playback will extend their existing sustainability efforts even further. The program is in partnership with TerraCycle, a company that has made recycling the unrecyclable their mission on a global scale.

To fix this, the company has teamed up with TerraCycle, a company that handles hard-to-recycle objects, like coffee capsules, pens, and plastic gloves.