• A company called TerraCycle, which specializes in hard-to-reuse materials, is spearheading the L.O.L. Surprise! recycling program. The company works with other brands as well.

For example, companies like MilliporeSigma and Thermo Fisher Scientific now offer paper coolers as an alternative to Styrofoam, and NJ-based company TerraCycle provides a variety of free recycling programs for hard-to-recycle waste. My Green Lab’s new ACT (accountability, consistency, and transparency) eco-labels resemble nutrition labels that consumers are used to seeing on food products, but the ACT labels break down the economical impact of specific lab supplies and equipment. The labels, which can be found on hundreds of products, allow managers and scientists to make smarter purchasing decisions.

TerraCycle recycles the traditionally “non-recyclable” products such as coffee capsules, pens, or plastic gloves. In the TerraCycle recycling challenge, sponsored by Colgate and ShopRite, schools across the region compete to collect as much oral care waste as possible and send it in to TerraCycle.

Heeding the call of Mother Nature, L.O.L. Surprise! has teamed up with TerraCycle — a company that calls itself "a global leader in recycling hard-to-recycle waste" — so now the packaging can finally reduced and reused. And, even better, it's free for you!

Through the Ocean Plastic program, Kong and the P.S. 32 community did not purchase any plastic bags this school year and instead opted for reusable or compostable alternatives. She also encourages students and their families to collect hard-to-recycle items, like juice pouches, chip bags and markers for special recycling programs like TerraCycle and Crayola ColorCycle.

Canopy Growth, which operates its recreational cannabis division under the brand "Tweed," partners with TerraCycle, a recycling company that has brought the recycling box program to stores in seven provinces, including New Brunswick.

Not anymore. Heeding the call of Mother Nature, L.O.L. Surprise! has teamed up with TerraCycle - a company that calls itself "a global leader in recycling hard-to-recycle waste" - so now the packaging can finally reduced and reused. And, even better, it's free for you!

The US programme, formed in partnership with waste specialist Terracycle, launched yesterday. It’s about to become easier to recycle L.O.L Surprise! products thanks to a new programme developed by MGA Entertainment and TerraCycle, a global leader in recycling complex materials. The new, free programme officially launched yesterday in the United States and is available to L.O.L. Surprise! fans. International programmes are set to launch, beginning in the UK in July, while other countries will roll out further in the year. The L.O.L. Surprise! Recycling Programme is open to any interested individual, school, office, or community organisation. Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new recycled products. “TerraCycle is a leader in this field, and we are excited to partner with them as we continually look to push for more sustainable and environmentally friendly products,” said Isaac Larian, CEO and Founder of MGA Entertainment. “Our new partnership with TerraCycle is just one example of our commitment to leaving a healthier planet for kids – this initiative will cost MGA, but it’s worth it. We are also working on, and testing, other sustainable initiatives to take this even further. I hope other leaders in the toy industry will follow suit.” “MGA Entertainment is a great partner, and one that is truly dedicated to making products consumers love, while also taking responsibility for preserving the environment,” said Tom Szaky, TerraCycle’s founder and CEO. “By encouraging future generations to rethink what is waste, together we are making it simple for consumers to have a positive impact on the environment for future generations.” The L.O.L. Surprise! Recycling Programme with TerraCycle allows fans to easily send all L.O.L. Surprise! packaging and products directly to a knowledgeable source, ensuring items are properly disposed of and recycled. To participate in the programme, there are three simple steps:

• Sign up on the TerraCycle programme page here
• Print the Shipping Label – On the L.O.L. Surprise! page, click to submit product. At that point, a shipping label will be generated
• Ship the Box – Completely fill any shipping box with L.O.L. Surprise! packaging and products, affix the shipping label and ship the box to TerraCycle to be recycled

The contest is organized by the companies Terracycle, Meijer and Colgate. Students earn points from your online votes, as well as by bringing used oral care items to school for recycling. Those items are empty toothpaste packaging (including tubes and boxes), toothbrushes and floss containers. The school with the most points will win a playground valued at approximately $55,000. It will be made from recycled oral care products.

Several major manufacturers are onboard for the circular use pilot. The Clorox Company (NYSE: CLX) has added two of its popular products to the list of items available through the TerraCycle Loop circular sustainable shopping pilot program. First announced at the World Economic Forum in January, Loop enables consumers to purchase commonly-used products in customized, durable packaging that is delivered in a reusable shipping tote. The initiative aims to establish a new model that supports responsible consumption and ends society’s dependence on disposability. Once products are used, consumers place the packaging in a special tote for free pickup, then Loop hygienically cleans the packaging, replenishes the products and returns them to the consumer. TerraCycle partnered with UPS to design its reusable, easily-cleanable tote to handle both liquids and dry goods over multiple uses, Recycling Today reported. The pilot program is available in the mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. Clorox crisp lemon disinfecting wipes and Hidden Valley Original Ranch topping and dressing will be available through the program, and the company plans to add a Glad food protection product to the platform later this year. Other products available through the Loop program include Procter & Gamble brands including Tide detergent, Cascade dishwashing products, Pantene haircare items and Oral-B dental care. “We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” Carolyn Tastad, P&G’s(NYSE: PG) Group President - North America, said. “We’re proud to partner with TerraCycle as the first CPG company to be part of this program as we work to accelerate sustainable innovation and explore new circular solutions that consumers love.” Companies including Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International are also onboard, per CNN, for a total of about 300 products. The Kroger Co. (NYSE: KR) and Walgreens (NASDAQ: WBA) are founding retail partners with Loop, and consumers in the pilot region can shop for products through www.thekrogerco.com/loop orwww.walgreens.com/loop, and in the future, the retailers hope to enable consumers to purchase Loop products in stores in select locations.