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ELIMINATING THE IDEA OF WASTE®

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Ella is My Homegirl: A Review of Ella’s Kitchen Baby Food

Ella’s Kitchen has teamed up with TerraCycle to upcycle the pouches. No extra waste! The pouches are super portable and you can squeeze them right into your child’s mouth.
  • Ella’s Kitchen has teamed up with TerraCycle to upcycle the pouches. No extra waste!
  • The pouches are super portable and you can squeeze them right into your child’s mouth. No messy spoons to deal with! Bonus: no leaky containers of baby food spilling in your bag either.

January 2011 Top Tip

Danone has launched a scheme that allows schools and charities to receive 2p for every Danone yogurt pot that they collect. The returned pots will be made into items such as plant pots and rubbish bins.

Help upcycle waste pouches!

We’d love you to save all your used pouches and pack’o'snacks and send them – free of charge – to TerraCycle. And not only just Ella’s packaging… you can also send TerraCycle any other brand of baby food pouch in the same envelope! You could maybe get together with a group of friends or other parents at your little one’s nursery or school to start collecting.

News

In particular, she cited the "upcycling" firm TerraCycle as an example of a company who used social media in order to publicise its activities and green credentials. The firm recycles rubbish collected from schools and other public institutions and turns them into items such as recycling bins, fences and insulated coolers. Companies should not "lose light of the consumer perspective...and so they get insight into what the consumer is thinking about when it comes to sustainable packaging", she added.

Recycle Rubbish!

Terracycle recycles the trash you Freepost them and makes products out of them. They will donate a small amount of money to a non-profit organisation or school of your choice for every bit of rubbish they receive. When we mean trash, we literally mean trash.