An initiative to encourage people to recycle their yoghurt pots has been launched by TerraCycle in conjunction with food manufacturer Danone.

TerraCycle produces the world’s first consumer product line that is not only made completely from waste, but is also packaged in waste.

Terracycle is working with Danone yoghurts and they have launched a new programme collecting yogurt pots and they are seeking to engage schools and community groups in Liverpool.

A new campaign has been launched in schools across the country encouraging students to upcycle used writins instruments.

GREEN minded charity groups in Crosby are being offered the chance to raise money and help the environment. Terracycle is working with Danone yoghurts and they have launched a new programme collecting yogurt pots and they are seeking to engage schools and community groups in Crosby.

Danone Dairy Strategy Governance Director Bryan Martins adds: “Danone Dairy UK are delighted to be able to empower consumers by offering a program that allows them to upcycle their Danone pots and ensure they are reused, protect the environment and support great causes. We are encouraging schools, businesses and individuals who love Danone yogurt to set up a collection point and start their own Danone Yogurt Brigade". Through TerraCycle initiatives over 70,000 consumers in the UK have helped divert over 4 million pieces of packaging and raised over £25,000 for UK charities in 2010.

Sponsored by Berol, Sharpie and Paper Mate in partnership with TerraCycle UK, (mentioned in this very magazine of course) the programme teaches pupils about sustainability while helping to raise funds for schools, charities and non-profit organisations nationwide.

Are you looking for creative ways to frow an interest in the environment with your kids? Or a way to help their school in these budget constrained times? Or perhaps a way to clean up your community? The answer to all these may just be sitting right near you: the packaging left over from their Ella's Kitchen food, or over on their desk, the Berol pen that's out of ink.

We are TerraCycle and we make new eco-friendly products like baby bigs, tote bags and plant pots out of what you'd normally have no option but toss it in the bin. Our goal is to change the way peple think about waste and the possibilities it has.