Henkel, TerraCycle to recycle detergent pouches
Germany-based Henkel and Trenton, New Jersey-based TerraCycle have created a free recycling program that allows Canadians to recycle Henkel’s plastic detergent pouches. Canadian consumers can earn TerraCycle points when they recycle the empty pouches through the program, redeemable for charity gifts.
“Henkel has been focusing on sustainability in packaging for several decades and is now pleased to partner with TerraCycle to enable this creative approach to help ensure that Sunlight and Purex product packaging can be recycled after the product has been consumed,” Henkel Canada General Manager Mario Altan says.
Henkel has been partnering with TerraCycle since 2016, when Henkel launched a program to recycle the company’s adhesives packaging. The material is melted and turned into pellets that can be used by manufacturers to make new products, such as garbage cans and outdoor furniture.
Henkel was the first adhesive technologies company to offer this type of recycling program, according to a news release.