Hasbro, Inc., is the latest company to announce a product recycling program; through a partnership with TerraCycle, the toy and game recycling initiative lets consumers collect and send their used Hasbro products to TerraCycle, who will recycle them into materials that can be used in the construction of playgrounds, park benches, and more. TerraCycle says the Hasbro Toy Recycling pilot program is the first brand-sponsored national recycling program in the industry. The free recycling program invites users to print out a free shipping label to use on boxes of “well-loved” toys and games, which they can then send to TerraCycle for repurposing.