Hain Celestial ― the company behind Earth’s Best and Ella’s Kitchen baby food ― is reducing its plastic footprint by partnering with recycling company TerraCycle. After consumers finish with their packs, they can download free shipping labels and send the waste to TerraCycle.
For the over-stretched parent who doesn’t have time to puree plums or soak grains overnight, portable plastic packs jammed with organic and healthful ingredients are a godsend.
On-the-go moms can just twist off the cap and hand a pouch of blueberry flax and oat to a hungry baby to suck on by himself. No spoon or spoon skills required.
While these packs are pricey ― a 4-ounce pouch can cost north of $2 ― families are willing to fork over the funds for the convenience factor. But this convenience comes with another price: Most of these plastic pouches can’t be recycled and are destined for landfills ― or worse, the oceans. The demand is growing even though reasonably priced alternatives are available that can be used over and over again.
The problem...
One of my favorite discoveries in this fascinating world of green innovation is the company
Terracycle. Simply put, founder and Princeton-dropout
Tom Szaky recycles the unrecyclable. You can participate by signing up for different recycling collection programs, collecting your waste, and then shipping it back to Terracycle.
At a glance: Earth’s Best is the only organic baby food company that has a complete line of food for children, starting with infant formula and continuing with grain cereals, jar and pouch purees for three different eating stages, toddler biscuits, and more.
TerraCycle is known for collecting materials that can’t be recycled through traditional curbside recycling programs – like chip bags, water filters and cigarette butts – and turning them into innovative, affordable products. Now with the launch of its Zero Waste Box program, the New Jersey-based company wants to make it easier for businesses to dramatically reduce their waste strea