In celebration of World Environment Day, Amorepacific has recycled 1,400 cosmetics bottles and turned them into a public bench.   The terrazzo feature uses plastic cosmetic bottle powder and ultra-high performance concrete for the structure, and was co-created with recycling giant TerraCycle and start-up design firm Radio-B.   The bench will be displayed in Amorepacific stores and feature in its dedicated recycling campaign Greencycle.   “This upcycled bench project shows how we can extend the lifecycles of products,” said Amorepacific’s Communication Executive Director, Howard Lee.   “It is meaningful that we actively spread a positive message of overcoming social issues together.   “Amorepacific is proud to work as a global corporate citizen discovering sustainable and innovative ways to contribute to society.”   In the current coronavirus pandemic, Amorepacific decided to add a one metre mark on the bench to encourage social distancing.   It has also set out plans to reduce its plastic use by up to 700 tonnes by 2022, and has committed to creating packaging with post-consumer recycled plastic.

Amorepacific and TerraCycle have signed a memorandum of understanding on an initiative for the systematic recycling of empty bottles.

In other news, Amorepacific has signed an MOU with TerraCycle. According to the accord,  Amorepacific will  recycle  at least 100 tons of empty plastic bottles each year for three years; increase the ratio of using recycled empty bottles for its products and furnishings 10% in the first year, 20% in the second and 30% in the third year; and achieve 100% recycling of empty bottles and 50% of those used for products and furnishings by 2025.

Saehong Ahn, president of Amorepacific Corporation said, "Plastic issue is now a common social problem which companies should also take part in. Amorepacific will prepare for the age of 'No Plastic' by reusing collected empty bottles and developing environm­entally friendly materials. Through positive cooperation with TerraCycle, we will make the Earth beautiful with our contribution to responsible consumption and production."