I think most people are at least aware of the importance of reducing, reusing, and recycling as much as possible, even if they don’t do it.  I think the problem for a lot of people is that sometimes they don’t know how to go about it. For example, we do not have recycle pick up at our new home, so we have to head into town to (like 3 minutes) to recycle our glass, plastics, and paper. I recently was introduced to a company that takes the phrase, “someone’s trash is someone else’s treasure” to a whole new level. TerraCycle is a company whose purpose is to eliminate the idea of waste. By creating national recycling systems for previously non-recyclable or hard-to-recycle waste. Anyone can sign up for these programs, called the Brigades, and start sending TerraCycle waste. TerraCycle then converts the collected waste into a wide variety of products and materials. With more than 20 million people collecting waste in over 20 countries TerraCycle has diverted billions of units of waste and used them to create over 1,500 different products available at major retailers ranging from Walmart to Whole Foods Market. Their goal is to eliminate the idea of waste by creating collection and solution systems for anything that today must be sent to a landfill.