The Upside of the Crisis
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The financial crisis has resulted in a wave of business creativity and innovation. Many businesses have turned to implementing new green technology solutions as a way of reducing costs.
Many big corporations suffer from a lack of innovation due to their size. Like the proverbial captain of an oil tanker trying to change direction, they can take ages to respond. It’s not just a question of developing new products, it’s also a matter of marketing and making them commercially viable.
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