Though the tactics for reaching the audiences often needs to be different, it’s still most effective and efficient – you reach the mostpeople – when you combine audiences and catch everyone at once. The hard part, of course, is finding this middle ground. What will inspire and impact children and adults alike, without confusing one group or boring the other. At TerraCycle, we’ve found that one of the best ways to do this is to put green lessons where they’re least expected. For us, this means retailers and playgrounds. By placing bins in stores like Old Navy and by partnering with stores such as Target and Walmart, which cater to both adults and children, we can catch the attention of both groups. Many people don’t expect to see backpacks made from Capri Sun drink pouches on the shelves – drink pouches belong in the food section! These items often get an equal gasp from parents and children alike, albeit for likely differing reasons.