The system has undeniably proved popular with businesses and consumers alike. In recent months, TerraCycle has launched partnerships using this model with Mars Petcare, Colgate Palmolive, Kelloggand Acuvue targeting pet food packaging, oral healthcare products, Pringles cans and contact lenses respectively. Additionally, consumers sent more than 500,000 used crisp and snack packets to TerraCycle through its partnership with Walkers during its first three months of operation.