TerraCycle: Green Machine
TerraCycle pepsico fertilizer Frito Lay Include USA
When it comes to advertising that highlights green products, no one has gone as far as TerraCycle. TerraCycle is a company that provides free waste collection programs for hard to recycle materials. They then turn the waste into affordable green product in which then you can buy. TerraCycle offers green products for sale ranging in categories from home, office, school, and more. Their goal in mind is to eliminate the idea of waste. TerraCycle was founded in 2001 by Tom Szaky, at the time, a 20-year-old Princeton University freshman. TerraCycle began by producing organic fertilizer, packaging liquid worm poop in used soda bottles. Since then TerraCycle has grown into one of the fastest-growing green companies in the world.
In the past couple years, you have seen the dramatic uprising of green advertising and products. At the time, it almost seemed like a movement and a trend of its own. In regarding to its selling ability, as of late I believe that it is successful. Nowadays, I believe more and more people are starting to become more environment conscious. Mass quantities of eco-friendly products are available for purchase such as hybrid cars, energy efficient light bulbs and others for example. Its being shelved everywhere, and this new fad appears to at least make you consider products that benefits the environment. It makes the buyer feel good about themselves. Why buy a product that is rather hurting or not even helping the environment? Even though I think the going green movement seems to specialize and cater to certain groups of people, I envision green products to continue to incline.