As a social business with a triple bottom line of ‘planet, people and profit’ TerraCycle’s motivation from its beginning as a worm fertiliser start-up to a global recycling company is to ‘eliminate the idea of waste’. Through nationwide collection programs called Brigades, that are free and accessible, TerraCycle’s purpose is to recycle ‘unrecyclable’ waste streams that others deem challenging, impossible or unsavoury and provide a cyclical solution through reuse, upcycling and recycling. TerraCycle does not believe in linear solutions such as incinerating waste or waste-to-landfill.