In 2009 a parent volunteer at St. Paul’s Lutheran School in Glen Burnie saw an advertisement for a company called TerraCycle. Its “Get cash for trash” headline caught her attention, and before you could say, ‘Sounds too good to be true,’ there was a bin in the school cafeteria for the students to deposit their empty juice pouches at lunch. Since then, the school has collected over 70,000 juice pouches and recycles an average of 1,000 pouches per week during the school year. Founded in 2001 by Tom Szaky, TerraCycle began upcycling various products around 2007. An initiative that started with drink pouches, today the company offers more than 40 Brigades® that collect what was previously non-recyclable or difficult-to- recycle waste. A brigade is simply the term TerraCycle uses to designate its donations—so there is, for example, the Yogurt Container Brigade, the Cheese Packaging Brigade, and the Candy Wrapper Brigade. St. Paul’s initally joined the Drink Pouch Brigade. Most of the brigades are free for participants and include free shipping as well as a donation for each piece of waste recycled.