Easy on the Eye, Easy on the Planet!
TerraCycle kraft foods Mars Frito-Lay (Pepsico) Clif Bar Include USAFounder and CEO of TerraCycle, Tom Szaky has been collecting and upcycling refuse since childhood, starting with discarded TVs and computer monitors.
"Even at a very young age, the excess and waste I saw surprised and intrigued me."Inspired by seeing waste as a great opportunity, the landfill as a poorly organized factory, and that with a little innovation he could run a profitable business that was also good for the planet, Tom dropped out of Princeton and TerraCycle was born. Starting with sales of the brand's worm-converted waste fertilizer to the Home Depot and Walmart in 2004, TerraCycle has continued to flourish now working with major brands such as Kraft Foods, Frito-Lay, Mars, CLIF BAR and others, in sponsoring the collection of post-consumer packaging that pays schools and non-profits 2 cents for every piece they collect. Today over 50,000 organizations have helped collect over 1 billion pre- and post-consumer wrappers that have been made into affordable eco-friendly products, such as totes and backpacks. In 2009, Tom released his first book, Revolution in a Bottle, and starred in 3 episodes on the National Geographic Channel series, Garbage Moguls. When asked what lasting impression he wants to leave on the planet?
"I want to 'Eliminate the Idea of Waste.' Waste does not exist in nature. The output from one eco-system is the fuel or energy for another eco-system. I want to use this ancient natural solution to address the waste issues in our consumer-driven society. "