9. Companies learn to close the loop. Starbucks announced it’s made considerable progress toward turning used coffee cups into new cups, and five Walmart stores began testing a collection system for 28 types of trash (candy wrappers, yogurt tubs, pens, coffee bags) that TerraCycle can convert into tote bags, plant pots, backpacks and portable speakers. Hasbro is increasing the recycled content of its packaging and paper materials to 75 percent this year, and Pepsi-owned Naked Juice is converting all of its bottles to 100 percent post-consumer content.