Colgate announced that it would participate in a recycling effort with ShopRite stores in a recycling initiative launched by TerraCycle. The program, which is scheduled to last through June 30, targets eligible schools located throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut, and Maryland. If they join the Oral Care Brigade program, the schools compete for a new playground made completely of recycled material. The free recycling program allows schools to earn one “Playground Credit” for each shipment of empty toothpaste tubes, toothbrushes, and floss containers sent to TerraCycle. The winning school with the most Playground Credits will be announced by July 18, and the playground will be installed at the beginning of the 2014–2015 school year. “At TerraCycle, collecting the oral care waste is only half of the story,” explained Tom Szaky, TerraCycle founder and CEO. “The real magic happens when our partners choose to reuse the waste in a way that has a lasting benefit for a community, like Colgate and ShopRite have done with these playgrounds.”