Clorox joins brands in Loop reusable packaging program

TerraCycle pepsico Nestle Unilever Include USA Danone Mondelez International UPS Procter & Gamble Walgreens Loop Mars Petcare Clorox Kroger
Clorox joins brands in Loop reusable packaging program Several major manufacturers are onboard for the circular use pilot. The Clorox Company (NYSE: CLX) has added two of its popular products to the list of items available through the TerraCycle Loop circular sustainable shopping pilot program. First announced at the World Economic Forum in January, Loop enables consumers to purchase commonly-used products in customized, durable packaging that is delivered in a reusable shipping tote. The initiative aims to establish a new model that supports responsible consumption and ends society’s dependence on disposability. Once products are used, consumers place the packaging in a special tote for free pickup, then Loop hygienically cleans the packaging, replenishes the products and returns them to the consumer. TerraCycle partnered with UPS to design its reusable, easily-cleanable tote to handle both liquids and dry goods over multiple uses, Recycling Today reported. The pilot program is available in the mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. Clorox crisp lemon disinfecting wipes and Hidden Valley Original Ranch topping and dressing will be available through the program, and the company plans to add a Glad food protection product to the platform later this year. Other products available through the Loop program include Procter & Gamble brands including Tide detergent, Cascade dishwashing products, Pantene haircare items and Oral-B dental care. “We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” Carolyn Tastad, P&G’s(NYSE: PG) Group President - North America, said. “We’re proud to partner with TerraCycle as the first CPG company to be part of this program as we work to accelerate sustainable innovation and explore new circular solutions that consumers love.” Companies including Unilever, Nestlé, PepsiCo, Danone, Mars Petcare, Mondelēz International are also onboard, per CNN, for a total of about 300 products. The Kroger Co. (NYSE: KR) and Walgreens (NASDAQ: WBA) are founding retail partners with Loop, and consumers in the pilot region can shop for products through www.thekrogerco.com/loop orwww.walgreens.com/loop, and in the future, the retailers hope to enable consumers to purchase Loop products in stores in select locations.