Here at the City of Fayetteville we've been having a lot of discussions lately about diverting more "waste" from the landfill and turning them into resources through recycling. One of the problems that cities face is that product packaging often does not come in recyclable containers. With this in mind, cities are beginning to talk with package producing companies about "increased producer responsibility." IPR is the idea that companies make a much more concerted effort to use recycled materials for their packaging in order to increase the market demand for those products and/or produce packaging that can be recycled through conventional markets. Below is an email from Terracycle's PR person, Stacey Cusak, about an opportunity to support such an effort from Garnier and Terracycle. I have not been able to confirm or deny whether Stacey is actually related to one of my favorite actors John Cusak.