TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Cause Marketing Lessons from the TerraCycle Experience

TerraCycle Capri Frito Lay Include USA M&Ms
Since 2001, TerraCycle has risen from a dorm-room start-up selling worm poop-based plant food into a internationally-known growth business.   Its focus: providing consumer packaged goods companies and retailers with cause marketing programs and nonprofits with fundraising opportunities. TerraCycle has over 70,000 schools and charities collecting waste globally and they have earned collectively almost 4 million dollars just by recycling more! Whether you work for a large company, a start-up or an NGO, you'll pick up valuable lessons from Global VP Albe Zakes based on Terracyle's decade of turning "waste into wonder".