Biolage Professional Releases Color Last Limited-Edition Recycled Bottles
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The sustainable hair care packaging is made of 100% recycled paper and plastic.
03.01.22
Biolage Professional has released color last limited-edition recycled bottles made of 100% recycled paper and plastic and 40% less plastic overall.
The limited-edition packaging has been designed to minimize plastic use and take steps to a more eco-conscious brand footprint. Its outer shell is made from FSC-certified, 100% recycled, water -resistant paper with wet-strength technology, making the bottle shower safe, said the Happi Top 30 company. The outer paper packaging protects a thin plastic liner on the inside made of 100% recycled plastic and the entire bottle is manufactured in a zero water-waste facility, said the company.
Recycle Box Program
Biolage's new partnership with SalonCycle will make recycling salon waste more accessible to stylists, in other news at the company. The brand will sponsor a SalonCycle recycling box in all SalonCentric stores for licensed professionals on April 18-30.
SalonCycle provides recycling for traditionally non-recyclable salon waste and packaging. SalonCentric customers can collect and drop off salon waste in the Biolage Professional-sponsored recycling box at the SalonCentric store of choice. Once the box is full, the SalonCentric store team will ship the box back to SalonCycle to recycle all its contents.
“Although these initiatives are for a limited time, we truly look forward to hearing the response from consumers and professionals and continuing to work toward a more sustainable future for the brand,” said Mounia Tahiri, Biolage Professional senior vice president. “This brand is inspired by nature, and we are constantly exploring ways to reduce our environmental footprint and encourage others to reduce theirs.”
Drawing from the brand’s connection to nature, Biolage Professional partnered with multidisciplinary Brazilian artist Barbara Malagoli to bring to life this limited-editing packaging. Malagoli’s work is full of female figures and symbols that tell stories of empowerment and embody the Earth’s beauty.
“As a haircare professional, Color Last is a staple in my toolkit to ensure my clients’ hair stays vibrant and nourished,” said Sunnie Brook, Biolage Professional global ambassador and celebrity stylist. “I’m proud to be partnered with a brand that’s continuously exploring ways to develop and implement more sustainable packaging.”
For more hair care news, check out our most recent feature here.