“L’OCCITANE will showcase and explain its recycling program, created in partnership with TerraCycle in 2014, in every store that offers it. Empty cosmetic containers (of any cosmetics brand) can be recycled inside the store. The company hopes to provide recycling facilities at all company-owned stores by 2025 (all stores in France already have them), as well as expand the program with TerraCycle to recycle non-readily recyclable material. “We want to achieve a circular economy where every material used can have a second life,” says Geiger.