TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

La nouvelle technologie peut-elle résoudre un problème d’ordures de mille milliards de livres ?

Questionner l’impact environnemental

« Je pense que le recyclage, et je le dis en tant qu’entreprise de recyclage, n’est pas la réponse aux ordures », a déclaré Tom Szaky, PDG de la société de recyclage Terracycle et de la société d’emballage zéro déchet. Boucle, dans un récent événement de diffusion en direct CNBC Evolve. « C’est une réponse au symptôme des ordures, peut-être la meilleure façon de gérer les déchets, mais je pense que nous devons aller beaucoup plus loin et permettre une économie où les ordures n’existent pas. » En effet, c’est une prise pour la société de Szaky, Loop, qui fait collaborer des partenaires de marques grand public pour rendre « la réutilisation, idéalement, comme jetable ». Mais cela atteint aussi un nuance du problème des ordures dont David Allaway, un analyste principal des politiques au programme de gestion des matériaux du département de la qualité de l’environnement de l’Oregon à Portland, Oregon, couvert dans un rapport remettant en cause l’impact environnemental du recyclage.

O cidadão como protagonista no processo de consumo sustentável, artigo de Renata Ross

O cidadão comum assiste a debates, como os da Cúpula de Líderes do Clima, na condição de plateia, sem se dar conta que também é protagonista. É comum nos sentirmos impotentes quando nos deparamos com problemáticas grandes e complexas: como resolver o buraco da Camada de Ozônio? Como despoluir os oceanos? Questões grandiosas e de grande impacto costumam nos paralisar, pois frequentemente nos sentimos muito pequenos para lidar com assuntos tão sérios. Por isso, a melhor maneira de se fazer algo é olhando ao redor para buscar entender como, enquanto indivíduo, dar a sua contribuição. Dê o primeiro passo, mude a rota com pequenas ações.

It’s Past Time to Start “Talking Trash!”

Ruminations From the Rock and Beyond | May 27, 2021 Jory Westberry I’m doing a lot more walking now that we have a new rescue pup and am appalled at the number of cigarette butts along the sidewalks and roadsides and on the ground in parks and playgrounds. Not to mention our beaches! Do you really think that putting your tainted, crusty butt in the sand to dispose of it makes it go away? Hardly, another family with little children will unearth it and the mom or dad will scream, “Don’t touch that”, or the butt will ride the currents for years, or some species will decide it’s food and swallow it.   While waiting at the intersection for your light to turn green, an arm stretches out from the car in front of you, cocks and uncocks two fingers and flicks the nasty cigarette butt out of the pristine car s/he is driving, even as the smoke clears. As though no one notices? More than 4.5 trillion cigarette butts are littered world-wide each year. One of the most disgusting annoyances is, again, found while waiting at the red light. Because you’re alert for the light to change, you notice the driver ahead of you carefully take his or her ashtray out of the car, so as not to litter in the car for Pete’s sake, and promptly dump the contents in the roadway, leaving a pile of filthy, nicotine-stained butts on the macadam to eventually find their way into the pristine waters that surround us in Southwest Florida. In a short time, you would be home or near a garbage can without polluting.   Okay, I get it that some newer cars don’t have ashtrays, but that’s no excuse to throw a lit or dead butt out of the window. Get a portable ashtray, they make them, and dump the butts in your own trash. Twice, I’ve called 911 about fires in the medians of Airport-Pulling Rd and Collier Blvd as a result of a discarded butt that’s still lit and hot. It takes up to ten minutes for a butt to die out and if it lands on something flammable, as has happened here, devastation could result.   But wait, there’s more. It’s illegal and has the same penalty as if you dropped a bigger piece of litter – it’s litter, no matter what the size is. They’re found outside stores and restaurants in record numbers, parking lots and take-out lines. Is it too much of a strain to put it out and drop it in one of the many trash cans available for litter? It would take seconds to step on it to ensure the butt is out cold and then place it in the receptacle there for that purpose.   We often hear about the plastics that are choking our waterways, beaches, and killing our sea life and birds. BUT, the real culprit in the pollution category is cigarette butts, which amount to over 200 tons of litter per year. I hope you are as stunned as I was to read this. And, cigarette butts are almost indestructible, in fact, it takes years for a cigarette butt to disintegrate and even after years, the plastic in the butt remains. And all the while the chemicals, like arsenic and lead elements, seep into our water systems. Many of the facts in this paragraph came from Truth Initiative, which you can search for at (truthinitiative.org) and find many related facts about emerging smokeless tobacco products, including pouches that can be concealed in the mouth, designed with flavors to appeal to our youth. There are innovative companies trying to alleviate the amount of plastics that find their way into our landfills and waterways. I recently found some attractive jeans that were made from recycled plastic bottles so decided to try them. Not only do they fit well, they wash and dry beautifully with little shrinkage. My self-satisfied grin about this discovery was reinforced by doing something proactive to help our environment. There are other strategies of course, like recycling, instead of adding them to the landfill. Plastics are being recycled into many useful products, given the opportunity.   Innovative companies are also trying to alleviate the tons of cigarette butts by also making them recyclable. Into what, you might ask. Who would want anything made out of a dirty old cigarette butt? There’s a company called TerraCycle that has developed innovative ways of recycling “hard-to-recycle items,” according to Tom Szaky, CEO of TerraCycle, “from diapers to coffee pods to cigarette butts.” “With the recycled materials, they make new products including ashtrays, shipping pallets and plastic lumber for building usage. Organizations can place Cigarette Butt Receptacles in high-traffic areas, collect the waste and ship it to TerraCycle for recycling unto usable material.” (waste360.com).   Don’t you think that it’s time to get off our “butts” and clean up our Earth?  

Popper fidget toys are the latest 2021 children's craze but how environmentally friendly are they?

A spokesman for innovative recycling organisation TerraCycle explained: "Where it becomes more complicated is when a waste item is made out of a complex material, or several materials, as is the case with most toys. The process of recycling these materials is complicated and costly and the end product is worth less than the cost of recycling the waste, so the economics simply do not work."

Is recycling a waste? Here’s the answer from a plastics expert before you ditch the effort

Eric Rosenbaum   KEY POINTS
  • Terracycle and Loop founder and CEO Tom Szaky says the economics of the recycling business are broken in key ways, but consumer and corporate interest in building a circular economy continues to grow.
  • Low oil prices, bans on imported recyclables in countries like China, and the latest trends in packaging design make it harder to recycle.
  • Still, the recycling CEO says getting to a low-waste or even zero-waste economy is the way the world once was and can be again.
  Recycling may make you feel better in a very small way about your role in helping to avert a global apocalypse, but even in “friendly” places, from John Oliver to NPR podcasts, recycling, especially of plastics, is being given a hard look. More people are wondering: Does it work? The debate is not new. For years the economics of plastic recycling have been questioned. But the problem is not going away. The globe is already producing two trillion tons of solid waste a year and is on pace to add more than a trillion more on an annual basis in the coming decades, according to World Bank data. A recent study found that the 20 top petrochemical companies in the world, among the group Exxon Mobil and Dow, are responsible for 55% of the world’s single-use plastic waste, and in the U.S., specifically, we are generating about 50 kilograms of throwaway plastic a year, per person. The Covid pandemic has heightened attention to the issue, as use of disposable goods went up anywhere from 30% to 50%, according to Tom Szaky, CEO of recycling companies Terracycle and Loop, who joined CNBC’s Leslie Picker on a recent CNBC Evolve Livestream about sustainability and business. He says concerns about the macroeconomics of waste management systems suffering economically are real, and there are ways to solve it that don’t just rely on government. We all need to take a deeper look at how we recycle beyond the feel-good blue bin, and what we can do to get past the problems. 1. The economics of recycling are broken. Szaky says recent reporting on the economic issues for plastics recycling and restrictions around the world on imported recyclables, which are both weighing on the sector, are not an anti-environmental attack but “absolutely rooted in facts.” He says it is important for consumers to understand that just because you recycle an item does not mean it will be recycled in the end. “What makes something be recycled in a country doesn’t have to do with what we normally think: Can it be recycled? Most of the things we put in blue bins that are not recycled are put in the garbage because they are things waste companies can’t make money off, and that is the true bottleneck,” he said. The right question is “Can a garbage company, the actual company in charge of the recycling in the geography, recycle it at a profit?” According to Szaky, what’s happened is a profitability model that is decreasing as oil prices have gone down, which started in 2015, and even after a commodities market recovery post-Covid, have stayed down relative to recent history. The petrochemicals companies that make plastics rely less on recyclables when the price of their core commodity, oil, is lower. Second, China stopped importing recyclable waste, a move followed by other countries in 2018. Both issues are critically important to the business model of recycling and the health of the infrastructure because they circle back around to how much demand there is to collect those material types. “And it all hurt the business construct for recycling companies and that means our recycling capabilities are deteriorating,” Szaky said. “Recycling is not out there trying to do the best it can but maximize profit and we need to think about that as we aim for a more circular economy,” he said. 2. A packaging industry mega trend is working against recycling The biggest global trend in packaging is not helping. Efforts to reduce costs in products and packaging are “objectively reducing value” Szaky said, “which also makes them less recyclable.” The “lightweighting” of packages, making them have less physical material and more complexity as a result of that design challenge, makes them less profitable to recycle. All of these economic issues lead to a situation in which what people would like to see is not what they would actually see if they went behind the scenes in the recycling industry. But Szaky says at the same time, consumers want to recycle more, and more companies are leaning into their own recycling. What companies decide to do about recycling on their own initiative — and pay for — can be done in spite of the challenging economics and can still pay off for the companies in the future. That’s the Terracycle business model, working with companies to fund their own voluntary recycling efforts. And that is more important at a time when the economics of consumer recycling are a mess. 3. Why companies don’t recycle enough, but should more Szaky says what’s really important right now is companies deciding to lean in and create their own recycling programs. But he says it is still not easy for the corporate mindset to embrace. “As a retailer or brand, if you just frame it as ‘the right thing to do’ the funding will be small and sporadic because there is no P&L logic to do it. But if you can use it to drive foot traffic like Walmart with car seats or Staples with pens, it can be monetizable,” he said. Brands that run their own recycling programs should be doing it as part of a plan to drive more market share and brand preference. And he says it becomes “monetizable in a recognizable way” the bigger they become and the faster they can grow. “That is true for any sustainability measure a company is looking to implement in the short term.” Some products won’t be recycled unless companies are the recycler. A dirty diaper or toothbrush or cigarette is not recyclable because it costs too much. It is another economic problem, not a physics or chemistry one. Terracycle recently launched a diaper recycling program in Holland and now it is expanding to many countries. “Diaper recycling doesn’t make sense from an economic perspective. It is expensive to collect and process,” Szaky said. But for the company that leads, “it can drive core value maybe better than TV ads,” he added. Consumers want to do the right thing, and companies may want to do the right thing as well in acknowledging an environmental crisis — and fund a feel-good marketing campaign — but Szaky stressed that they need to see “not just the right thing, but that it will pay back.” Szaky’s other business, Loop, which works with companies on circular economy production, recently teamed with a luxury watchmaker on the world’s tallest landfill: Mt. Everest. The mountain is littered with oxygen tanks from previous climbs and the watchmaker was able to both clean up the mess, an expensive undertaking, and source metal for its watches, which may add to the story it sells consumers in a way competitors can’t match. 4. The real solution is obvious: Consuming less The white elephant, the fundamental answer to the challenge, is modulating consumption downward, but Szaky says that is a hard one for the business world to champion. “It is fundamentally de-growth.” Loop, even working with companies to create products from recyclables and where the recycling is part of the product story and selling point, “is not the answer to the garbage problem,” he says. It may be among the best ways to manage waste in a circular economy, but Szaky says we will need to aim to go back to a world where garbage doesn’t exist. “Before the 1950s, we received milk from the milkman and mended clothes and cobbled shoes,” he says. Reuse does still exist at scale today in certain markets, such as beer kegs and propane tanks, but not nearly enough, and without the convenience of an infrastructure which makes return easy and widespread. That is one of the keys he sees for the future. 5. Reusable versus recyclable While the goal of zero waste is ambitious, it is realistic to imagine a world in which more consumer products become reusable, if they can be easily returned in the circular economy. Reusable versions of products from Nestle, Procter & Gamble, Kroger, Walgreens, and hundreds of other retailers are being, or will in the future, be made available to consumers. We can switch a consumer who maybe doesn’t even care about sustainability and that’s frankly the most important. We need to bring everyone along, not just people who view this as a high-passion project. Szaky envisions the buy-and-return-anywhere model as a key one for the future. “Buy your favorite shampoo bottle in a reusable form at a Walgreens in New York and drop it off at Burger King and buy an Impossible Whopper in reusable packaging too, and drop that off somewhere else.” This model can help solve a big problem: consumer behavior. Szaky says while there is a significant consumer market motivated by environmental concerns and consumption, for the recycling industry to really work it needs to avoid relying on the most-motivated consumers. Even plastic recycling that is economic today, such as soda bottles, only results in 1 in 4 bottles being recycled. The No. 1 goal for most consumers will remain convenience and value. A reusable package is an upgrade over a disposable package in an objective way, and with the convenience of drop-off locations it can lead to an easier shift in behavior, but it has to be offered at the right value to consumers. “With all three things coming together we can switch a consumer who maybe doesn’t even care about sustainability and that’s frankly the most important,” Szaky said. “We need to bring everyone along, not just people who view this as a high-passion project.” 6. Economics are busted but the recycling mindset matters For all the debate over recycling and the hard facts about its economics, Szaky says there is a reason we talk about it so much. The individual journey with sustainability always begins with recycling. And that remains key and a reason to figure out how to fix its short-term and long-term challenges. When people start recycling, it does open the pathways to a broader change in mindset. “It may lead to a plant-based diet instead of animal protein, or a smaller life, or biking ... creating even more important outcomes,” he says. “But first we have to solve the business problem.”

Is recycling a waste? Here’s the answer from a plastics expert before you ditch the effort

Eric Rosenbaum   KEY POINTS
  • Terracycle and Loop founder and CEO Tom Szaky says the economics of the recycling business are broken in key ways, but consumer and corporate interest in building a circular economy continues to grow.
  • Low oil prices, bans on imported recyclables in countries like China, and the latest trends in packaging design make it harder to recycle.
  • Still, the recycling CEO says getting to a low-waste or even zero-waste economy is the way the world once was and can be again.
  Recycling may make you feel better in a very small way about your role in helping to avert a global apocalypse, but even in “friendly” places, from John Oliver to NPR podcasts, recycling, especially of plastics, is being given a hard look. More people are wondering: Does it work? The debate is not new. For years the economics of plastic recycling have been questioned. But the problem is not going away. The globe is already producing two trillion tons of solid waste a year and is on pace to add more than a trillion more on an annual basis in the coming decades, according to World Bank data. A recent study found that the 20 top petrochemical companies in the world, among the group Exxon Mobil and Dow, are responsible for 55% of the world’s single-use plastic waste, and in the U.S., specifically, we are generating about 50 kilograms of throwaway plastic a year, per person. The Covid pandemic has heightened attention to the issue, as use of disposable goods went up anywhere from 30% to 50%, according to Tom Szaky, CEO of recycling companies Terracycle and Loop, who joined CNBC’s Leslie Picker on a recent CNBC Evolve Livestream about sustainability and business. He says concerns about the macroeconomics of waste management systems suffering economically are real, and there are ways to solve it that don’t just rely on government. We all need to take a deeper look at how we recycle beyond the feel-good blue bin, and what we can do to get past the problems. 1. The economics of recycling are broken. Szaky says recent reporting on the economic issues for plastics recycling and restrictions around the world on imported recyclables, which are both weighing on the sector, are not an anti-environmental attack but “absolutely rooted in facts.” He says it is important for consumers to understand that just because you recycle an item does not mean it will be recycled in the end. “What makes something be recycled in a country doesn’t have to do with what we normally think: Can it be recycled? Most of the things we put in blue bins that are not recycled are put in the garbage because they are things waste companies can’t make money off, and that is the true bottleneck,” he said. The right question is “Can a garbage company, the actual company in charge of the recycling in the geography, recycle it at a profit?” According to Szaky, what’s happened is a profitability model that is decreasing as oil prices have gone down, which started in 2015, and even after a commodities market recovery post-Covid, have stayed down relative to recent history. The petrochemicals companies that make plastics rely less on recyclables when the price of their core commodity, oil, is lower. Second, China stopped importing recyclable waste, a move followed by other countries in 2018. Both issues are critically important to the business model of recycling and the health of the infrastructure because they circle back around to how much demand there is to collect those material types. “And it all hurt the business construct for recycling companies and that means our recycling capabilities are deteriorating,” Szaky said. “Recycling is not out there trying to do the best it can but maximize profit and we need to think about that as we aim for a more circular economy,” he said. 2. A packaging industry mega trend is working against recycling The biggest global trend in packaging is not helping. Efforts to reduce costs in products and packaging are “objectively reducing value” Szaky said, “which also makes them less recyclable.” The “lightweighting” of packages, making them have less physical material and more complexity as a result of that design challenge, makes them less profitable to recycle. All of these economic issues lead to a situation in which what people would like to see is not what they would actually see if they went behind the scenes in the recycling industry. But Szaky says at the same time, consumers want to recycle more, and more companies are leaning into their own recycling. What companies decide to do about recycling on their own initiative — and pay for — can be done in spite of the challenging economics and can still pay off for the companies in the future. That’s the Terracycle business model, working with companies to fund their own voluntary recycling efforts. And that is more important at a time when the economics of consumer recycling are a mess. 3. Why companies don’t recycle enough, but should more Szaky says what’s really important right now is companies deciding to lean in and create their own recycling programs. But he says it is still not easy for the corporate mindset to embrace. “As a retailer or brand, if you just frame it as ‘the right thing to do’ the funding will be small and sporadic because there is no P&L logic to do it. But if you can use it to drive foot traffic like Walmart with car seats or Staples with pens, it can be monetizable,” he said. Brands that run their own recycling programs should be doing it as part of a plan to drive more market share and brand preference. And he says it becomes “monetizable in a recognizable way” the bigger they become and the faster they can grow. “That is true for any sustainability measure a company is looking to implement in the short term.” Some products won’t be recycled unless companies are the recycler. A dirty diaper or toothbrush or cigarette is not recyclable because it costs too much. It is another economic problem, not a physics or chemistry one. Terracycle recently launched a diaper recycling program in Holland and now it is expanding to many countries. “Diaper recycling doesn’t make sense from an economic perspective. It is expensive to collect and process,” Szaky said. But for the company that leads, “it can drive core value maybe better than TV ads,” he added. Consumers want to do the right thing, and companies may want to do the right thing as well in acknowledging an environmental crisis — and fund a feel-good marketing campaign — but Szaky stressed that they need to see “not just the right thing, but that it will pay back.” Szaky’s other business, Loop, which works with companies on circular economy production, recently teamed with a luxury watchmaker on the world’s tallest landfill: Mt. Everest. The mountain is littered with oxygen tanks from previous climbs and the watchmaker was able to both clean up the mess, an expensive undertaking, and source metal for its watches, which may add to the story it sells consumers in a way competitors can’t match. 4. The real solution is obvious: Consuming less The white elephant, the fundamental answer to the challenge, is modulating consumption downward, but Szaky says that is a hard one for the business world to champion. “It is fundamentally de-growth.” Loop, even working with companies to create products from recyclables and where the recycling is part of the product story and selling point, “is not the answer to the garbage problem,” he says. It may be among the best ways to manage waste in a circular economy, but Szaky says we will need to aim to go back to a world where garbage doesn’t exist. “Before the 1950s, we received milk from the milkman and mended clothes and cobbled shoes,” he says. Reuse does still exist at scale today in certain markets, such as beer kegs and propane tanks, but not nearly enough, and without the convenience of an infrastructure which makes return easy and widespread. That is one of the keys he sees for the future. 5. Reusable versus recyclable While the goal of zero waste is ambitious, it is realistic to imagine a world in which more consumer products become reusable, if they can be easily returned in the circular economy. Reusable versions of products from Nestle, Procter & Gamble, Kroger, Walgreens, and hundreds of other retailers are being, or will in the future, be made available to consumers. We can switch a consumer who maybe doesn’t even care about sustainability and that’s frankly the most important. We need to bring everyone along, not just people who view this as a high-passion project. Szaky envisions the buy-and-return-anywhere model as a key one for the future. “Buy your favorite shampoo bottle in a reusable form at a Walgreens in New York and drop it off at Burger King and buy an Impossible Whopper in reusable packaging too, and drop that off somewhere else.” This model can help solve a big problem: consumer behavior. Szaky says while there is a significant consumer market motivated by environmental concerns and consumption, for the recycling industry to really work it needs to avoid relying on the most-motivated consumers. Even plastic recycling that is economic today, such as soda bottles, only results in 1 in 4 bottles being recycled. The No. 1 goal for most consumers will remain convenience and value. A reusable package is an upgrade over a disposable package in an objective way, and with the convenience of drop-off locations it can lead to an easier shift in behavior, but it has to be offered at the right value to consumers. “With all three things coming together we can switch a consumer who maybe doesn’t even care about sustainability and that’s frankly the most important,” Szaky said. “We need to bring everyone along, not just people who view this as a high-passion project.” 6. Economics are busted but the recycling mindset matters For all the debate over recycling and the hard facts about its economics, Szaky says there is a reason we talk about it so much. The individual journey with sustainability always begins with recycling. And that remains key and a reason to figure out how to fix its short-term and long-term challenges. When people start recycling, it does open the pathways to a broader change in mindset. “It may lead to a plant-based diet instead of animal protein, or a smaller life, or biking ... creating even more important outcomes,” he says. “But first we have to solve the business problem.”

Announcing the 2021 Bulldog PR Award Winners

May 20, 2021, 7:30 AM EDT
Ridgefield Park, New Jersey--(Newsfile Corp. - May 20, 2021) - Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists. "I was very moved to judge this year's entries due to the pandemic," says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. "Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level. The campaigns were less about the bottom line and much more about effectively bolstering outreach, offering expertise and raising awareness." In October 2020, the Bulldog Awards announced it would be combining its two programs, the PR Awards and Stars of PR Awards, into a single program. As a result, there are three Grand Prize winners, one in each group: campaign, agency, and individual or team. * LEWIS received the Grand Prize - Best Campaign of 2020 for their campaign Lucid Motors Launch - A Tale of David AND Goliath * Fahlgren Mortine received the Grand Prize - Best PR Agency of 2020 * KD Hall of KD Hall Communications received the Grand Prize - PR Star of 2020 Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once. Our illustrious panel of journalist judges had their work cut out for them to select winners from entrants in 50+ categories, including three new campaign categories added to recognize the events of 2020. * The Best COVID-19 Response * The Best Virtual Event * The Best PR Podcast "As a journalist for over 20 years, I've probably gotten hundreds of thousands of press releases," says Eric Hartley, an opinion editor, newspaper journalist and Bulldog Awards judge. "However, I rarely see the work that goes into them. Judging these awards gave me a glimpse behind the curtain into the ways organizations-and their PR firms-think about how to promote something." The winning individuals, teams, agencies, and companies have all earned bragging rights as Bulldog Awards recipients, along with extensive promotion on the Bulldog Awards website and through Bulldog Reporter's newsletters and website. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection. Congratulations to all the winners of the 2021 Bulldog PR Awards! Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs. Campaign Categories Grand Prize - Best PR Campaign of 2020 * Lucid Motors Launch - A Tale of David AND Goliath by LEWIS Best Arts & Entertainment Campaign * Gold: Sound Royalties Takes the National Stage by French/West/Vaughan Best Beauty, Fashion, or Lifestyle Campaign * Gold: nixit by Matte PR Inc. * Silver: Wrangler x Rick and Morty Collection by French/West/Vaughan Best Brand Launch * Gold: Rebranding a Beloved Brand for Today's Table by The GIANT Company * Silver: YouthBuild by Goodfuse * Bronze: Forefront by Forefront Communications Group, Inc Best Business to Business Campaign * Gold: MWWPR + T&M Associates by MWWPR * Silver: Church Mutual Insurance Company, S.I. and Padilla by Padilla * Bronze: SingleStore: What's in a Name? by Bospar Best Business to Consumer Campaign * Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications * Silver: Zebra Partners by Zebra Partners * Bronze: D'Artagnan by Peppercomm Best Campaign on a Shoestring Budget * Gold: NAVC's COVID-19 Response by North American Veterinary Community * Silver: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations * Bronze: PPE Protects the Public from COVID, TerraCycle Protects the Planet from PPE Waste by TerraCycle Best Community Engagement Campaign * Gold: 'Choose Topeka' $15,000 Relocation Campaign by Violet PR * Silver: Let'er Buck Challenge by French/West/Vaughan * Bronze: Know Narcolepsy® UGC Campaign by Evoke KYNE Best Community Relations Campaign * Gold: 10,000 Turkeys by The GIANT Company Best Consumer Product Launch * Gold: Enfusia Helps Customers Mask Up and Breathe Easy by SPM Communications * Silver: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS Best Covid-19 Response Campaign * Gold: Lifelong Learning by Lifelong Learning * Silver: Stony Brook Medicine by Stony Brook University * Bronze: Marathon Strategies: COVID-19 Covered by Marathon Strategies * Bronze: Verizon's Feed the Frontlines, Pay It Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK Best Crisis Management * Gold: Ambulnz COVID-19 Response by 10 to 1 Public Relations * Silver: Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housing Market by Highwire PR Best Diversity/Inclusion Campaign * Gold: Agency Guacamole - B.L.N.D by Agency Guacamole * Silver: Red Fan Communications by Red Fan Communications * Bronze: UGA PR Capstone Students by UGA PR Capstone Students Best Financial Services Campaign * Gold: Aflac by Aflac * Silver: Born Digital: Ally Bank Welcomes 10,000+ Newborns into the Digital Era, Giving the Future a Financial Head-Start on Theirs by Tier One Partners * Bronze: BackBay Communications: Local Funding Announcement by BackBay Communications Best Food & Beverages Campaign * Gold: Dittoe Public Relations by Dittoe PR * Silver: The Charli Dances Onto Dunkin's Menu by Dunkin with RF|Binder, BBDO, and DDOne Best Global Campaign * Gold: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS * Silver: trivago by Peppercomm * Bronze: Oracle AI@Work: Mental Health by Oracle Best Government/Public Service Campaign * Gold: United States Postal Service Field Communications by USPS * Silver: CDC Rx Awareness Campaign by Centers for Disease Control and Prevention ICF Next * Bronze: Orlando United Assistance Center by Poston Communications Best Green Environmental/Sustainability Campaign * Gold: NewsmanPR's "Connect & Protect" Campaign for the Florida Keys by NewmanPR * Silver: Jet Zero: The Future of Electric Flight by Mission Control Communications * Bronze: Vote Yes on Prop 1 by Kiwit Best Healthcare Campaign * Gold: MUCINEX's Goes Beyond Words with Three-Phased COVID-19 Public Health Information Campaign by Legend * Silver: Amendola Raises Appriss Health's Profile Through OpenBeds Campaign by Amendola Communications * Bronze: CHPA by Reingold Best Integration of Traditional and New Media * Gold: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS * Silver: Trane® Residential x Havas Formula by Havas Formula * Bronze: Scotch-Brite™ Brand Holiday Gift Guide by HUNTER PR Best Investor Relations * Gold: Feeding Pets of the Homeless 2019 Annual Report by G8 Strategies LLC * Silver: Pushpay by Pushpay * Bronze: The Buddy Group by The Buddy Group Best Issue/Cause Advocacy Campaign * Gold: Red Fan Communications by Red Fan Communications * Silver: Qorvis Communications by Qorvis Communications * Silver: Combatting Youth Vaping Head On by GOLIN Best Media Relations Campaign * Gold: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small Public Relations * Silver: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS * Bronze: 2020 Golden Apple Awards for Excellence in Teaching & Leadership by The Harbinger Group Best Not-for-Profit/Association Campaign * Gold: Dueling Dinosaurs Roars with Global Announcement by French/West/Vaughan * Silver: Qorvis Communications by Qorvis Communications * Bronze: Verizon's Feed the Frontlines, Pay it Forward Live, Comeback Coach Hub and Women In Business by Rogers & Cowan PMK Best PR Podcast * Gold: Disrupting the Podcasting Space with ASG's Digital: Disrupted by V2 Communications * Silver: Lay of the Brand Podcast by Merritt Group * Bronze: PR 360 by Global Results Communications Best Public Affairs Campaign * Gold: Marathon Strategies: Securing Justice for U.S. Victims of Terror by Marathon Strategies * Silver: Yes on Proposition 22 | Clyde Group by Clyde Group * Bronze: Counting Illinois by Kiwit Best Special Event or Publicity Stunt * Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend * Silver: Canadian Tire Christmas Trail by Canadian Tire Corporation * Bronze: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS Best Technology/Software Campaign * Gold: OnwardMobility Delivers the Next BlackBerry by Rainier Communications * Silver: Prodoscore: Making Work From Home Actually Work by Bospar Best Thought Leadership Campaign * Gold: Cancer Treatment Centers of America - Shadow Curve by Goodfuse * Silver: Invention in PR by Adam Ritchie Brand Direction * Bronze: MWWPR + T&M Associates by MWWPR Best Travel & Tourism Campaign * Gold: Hilton Extends Hospitality Through "Hilton at Home" Digital Content Series, Offering Insider Tips to Make Consumers' Homes and Lives More Hospitable During Global Pandemic by Hilton Best Use of Influencers * Gold: MUCINEX® Direct-to-Consumer Channel Launch w/ Fashion Show Livestreamed on YouTube by Legend * Silver: SideChefxPanasonic: Cooking Made Easy by Dunn Pellier Media * Bronze: V2 Executes Robust Influencer Program for Decibel During COVID-19 by V2 Communications Best Use of Personality/Celebrity * Gold: #ForTheGrams: Amazon Helps Families Maintain Holiday Traditions in a Time of Social Distancing by HUNTER and Amazon * Silver: Advantage Hers by Ruder Finn * Bronze: Leanne Ford for Legend by Sharp Think Best Use of Research - Business/Consumer * Gold: Back to Normal Barometer by ROKK Solutions * Silver: Aflac by Aflac * Bronze: Oracle AI@Work: Mental Health by Oracle Best Use of Social Media * Gold: The Abbi Agency by The Abbi Agency * Silver: American Dairy Association North East #MakeMilkMoments Social Media Campaign by Pollock Communications Best Use of Video/Multimedia * Gold: Poseida Therapeutics by Poseida Therapeutics Best Viral Campaign * Gold: Spin Master, The PAW Patrol Years by Spin Master Best Virtual Event Campaign * Gold: Qorvis Communications by Qorvis Communications * Silver: Reingold by Reingold * Bronze: Lucid Motors Launch - A Tale of David AND Goliath by LEWIS Best Visual Storytelling Campaign * Gold: CDC Rx Awareness Campaign by Centers for Disease Control and Prevention ICF Next Individual or Team Categories Grand Prize - PR Star of 2020 * KD Hall, KD Hall Communications Leader of the Year (Agency) * Gold: French/West/Vaughan team * Silver: Curtis Sparrer, Bospar * Bronze: Kathy Bloomgarden, Ruder Finn Media Relations Professional of the Year * Gold: Beth Casteel, The Reis Group * Silver: Curtis Sparrer, Bospar * Bronze: Eric Hazard, Vested PR Professional Who Makes a Difference * Gold: KD Hall, KD Hall Communications * Silver: Curtis Sparrer, Bospar PR Star Under 40 * Gold: KD Hall, KD Hall Communications * Silver: Brian Hart, Flackable * Bronze: Keith Chapman, Chap Public Relations, LLC PR Up and Comer * Gold: Myrissa Stalter, Fahlgren Mortine * Gold: Sonali Hitesh Mehta, Apples and Oranges Public Relations * Silver: Sammie Yeager, ROKK Solutions * Bronze: Luz Verduzco, SPM Communications Public Relations Professional of the Year * Gold: Curtis Sparrer, Bospar * Silver: Kathy Bloomgarden, Ruder Finn * Bronze: Eric Hazard, Vested Agency Categories Grand Prize - Best PR Agency of 2020 * Fahlgren Mortine Agency That Gets Results * Gold: Fahlgren Mortine * Silver: Bospar * Bronze: Lumina Communications Best Boutique Agency * Gold: Capwell Communications * Silver: Affect/Gregory FCA * Bronze: Fish Consulting Best Industry-Focused Agency * Gold: Jaymie Scotto & Associates * Silver: Bospar * Bronze: SideCar Public Relations Business to Business (B2B) Agency of the Year * Gold: Bospar * Silver: BLASTmedia * Bronze: Lumina Communications Business to Consumer (B2C) Agency of the Year * Gold: Fahlgren Mortine * Silver: French/West/Vaughan Large Agency of the Year * Gold: Fahlgren Mortine * Silver: French/West/Vaughan Midsize Agency of the Year * Gold: Goodfuse * Silver: Bospar * Bronze: Publicity For Good Most Innovative Agency * Gold: Ruder Finn * Silver: Bospar * Bronze: JConnelly Small Agency of the Year * Gold: Adam Ritchie Brand Direction * Silver: 10 to 1 Public Relations * Bronze: Violet PR Cannot view this image? 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Contact Richard Carufel Editor and Awards Judge, Bulldog Reporter richard.carufel@bulldogreporter.com https://bulldogawards.com/ Source: Bulldog Reporter To view the source version of this press release, please visit https://www.newsfilecorp.com/release/84561 (c) Copyright Newsfile Corp. 2021