Several companies having chosen Chambly as a welcoming land act as an example in terms of eco-responsibility, a qualifier in vogue in this era.   With the trend green, Chambly is home to companies that are taking concrete steps to reduce their ecological footprint. Some follow suit, others are more resistant to change.  

Green Pages

The Green Pages describe the word eco-responsible as follows: “An eco-responsible person or company is defined by behavior or activity that respects the environment, but also the social and economic universe of its environment. A responsible person reflects and weighs the consequences of their actions with a view to harmonizing them with the whole in which they participate, in particular so as to reduce their ecological footprint. "   They bring together eco-responsible companies in a single directory, facilitating sustainable consumption and equipping the population for an ecological transition. We can also find on them the Quebec Responsible Consumption Barometer. The Green Pages assess, according to several distinct criteria, companies like Kanaille.  

Kanaille

Patricia Tardif is the owner of the Kanaille boutique, a thrift store for children and maternity giving a second life to children's clothes, toys and articles.   “We are now operating without labels. Aiming for zero waste, we take pins that we collect. We invite people to sell their equipment with us, stretching the longevity of a product. We have a 77% rating on the Green Pages, which help us find solutions to improve ourselves. Through my actions, I encompass the three Rs: recycle, recover and reuse ”, describes Ms. Tardif.  

Ms. & Co

Anna-Gina Bazinet is the owner of Mme & Co, a trade distributor of reusable products, for example, sanitary napkins, diapers, etc. Unlike Patricia Tardif, she rather talks about the three E's:   "Ecology, environment and equity. We fight against disposable items, this is our basis. In our notable actions, we will announce shortly that we will be part of the program put forward by TerraCycle in which we recover all razors which are not recoverable due to cutting blades. We are now skilled, we are officially a drop-off point. Once the box is full, we return it to TerraCycle, which knows how to reuse the equipment wisely, ”says Ms. Bazinet.   Ms. Bazinet took the test on the Green Pages and is waiting for her rating.  

bokal

Valérie Sirois is the owner of Bokal which is, among other things, a grocery store helping to reduce food waste and overpackaging.   “Waste and packaging are global scourges. We invite people to reuse their containers. People tend to think that a single person has no impact. This is completely untrue. The more, individually, we change our habits, the more big companies will have to bend and adapt their ways of doing things.   I opened the Bokal because I was tanned food processing multinationals that sell us the crap CARDBOARD REINFORCEMENT, the imposed weight of imposed prices, disguised price increases. By opening this type of business, I have an impact on more people with my practices, because they adopt our policies, ”advises Ms. Sirois with conviction.   “For a trader, it is easy to go into plastic and not eco-responsible. It's cheaper, but everyone has to change their mothering style. We must already think of packaging other than disposable. These are the companies that will later become the leaders. The others, who have not followed suit, in my opinion, will lose feathers.   When I opened in 2016, nobody understood what I wanted to do. Four years later, we talk about it everywhere on the news or between us. The normal individual, now, is no longer the one who doesn't care. In general, people want to make a difference and know how to do it, ”added the one who settled in Chambly last July.  

Zero waste

The three companies contacted agree that "zero waste" is practically impossible, but the expression means that we are tending towards an approach of maximum reduction of waste leading to review our ways of consuming.

The 117th annual New York Toy Fair took place this weekend at the Javits Center in Manhattan. An opportunity for toy manufacturers to preview their latest and greatest products for the year ahead, this year’s show featured more than 1,000 vendors as well as a dizzying cocktail of costumed characters, glitter-coated signs, life-sized action figures, chirping electronics, and kidfluencers upon kidfluencers. There were stuffed animals. There were coding kits. There were augmented reality toys. There was a performance by a Trolls band. Shaq was there on behalf of Tonka Trucks but wandered over to the Care Bears booth because why not?   Despite the technicolor madness of Toy Fair, the show acts as a barometer for the toy industry — and showcases the larger trends within the wide world of play. Here, then, are 11 major takeaways from Toy Fair 2020.   Animatronics Everywhere   While Hasbro’s Baby Yoda, aka The Child, was the animatronic darling of the show, many toymakers debuted similar creations of their own. Hasbro released some more additions to their FurReal line, including FurReal Mama Josie the Kangaroo Pet, which has more than 70 sounds and interacts not only with your kid but also her own kids (she comes with three little joeys and responds to them in a very nurturing way). Skyrocket Toys debuted Moji, the Lovable Labradoodle, which features more than 150 sounds/motions and 10 tricks to learn including high-five and speak. There was even a robot “dog” named Squeakee that looks like a Jeff Koons-esque balloon animal and features more than 50 sounds and interactions. Even toddlers can get in on the action, with such releases as the V-Tech Explore & Crawl Elephant that, well, crawls, flaps its ears, lights up, and has more than 45 songs and sounds. The elephant encourages kids to walk and crawl after it and also teaches kids about colors and shapes. Toys are getting more intelligent.   Augmented Reality’s Strange Half-Life   Years after the debut of the first augmented reality toys, AR remains just short of ubiquitous at Toy Fair. This has a certain trying-to-make-fetch-happen quality. As many parents have found out, integrated toys tend to become digital or physical toys in relatively short order. Though tech-forward toys and, let’s be real, video games, aren’t going anywhere, the uncomfortable marriage of digital UX design with material toy design seems destined to end badly. The sooner the better.   Let’s Hear It For the World   To no surprise, sustainability was a big push for many toy companies. Mattel, which recently announced a promise to achieve full-environmental sustainability by 2030, showed off a new version of the classic Fisher-Price Rock-A-Stack toy made entirely of plant-based plastics and packaged in 100-percent recycled/sustainably sourced material. L.O.L Surprise!, which recently announced a partnership with waste-management company TerraCycle, dropped the news that, by 2021, all of their packaging will be degradable. The always eco-friendly Green Toys released three new toys — a Fire Plan, Shape Sorter Truck, and Cargo Plane —  each of which are not only made of 100-percent recycled materials as well as BPA-, phthalates-, and PVC-free. Here’s the truth: Some companies made big strides; others announced initiatives that only served to make it seem like they were moving towards sustainability. Still, a focus on environmental initiatives was seen at nearly all booths.   Blind Bags, Blind Bags Everywhere   Call it the LOL Surprise! effect: Despite the show-wide sustainability focus, many, many toymakers are releasing or have released blind bag-style toys — those that come in plastic containers and have plastic bags full of plastic accessories and paper stuffing and plastic plastic plastic. While, yes, kids certainly have a fondness for receiving a surprise toy inside of which might be any number of cool items, these toys are, for the most part, an exercise in waste.   The Gendering of Everything and Nothing   The evolution of gendered play saw two competing trajectories. While many brands continued with or innovated gender-neutral approaches to toys (Plan Toys’ Fire House is essentially a dollhouse that is nonbinary; Brio’s Builder Motor Set encourages building without gender signals; the Playmobil large hospital is the non-gendered pretend play toy of our dreams), the march to genderize play by a slew of other brands continued and got more extreme. Several ride-on tractors and play trucks, scary costumes, and STEAM toys were clearly directed at boys, but it was the girlie stuff that got even girlier. Ballet costumes were so froufy and lacy, they looked like bizarre lingerie, play heads had interchangeable wigs and makeup went beyond the most over-the-top pageant look, while purses for makeup were marketed to younger and younger girls — all while 6-year-old girls walked a nearby catwalk with a little more model technique than was comfortable. The better brands are moving very much in the right direction, understanding that kids need to explore their interests, be they nurturing or problem-solving; the other brands, not so much.   A Move to Inclusivity   Inclusivity in toys has improved on several fronts over the past few years. This year was no different. Multiple vendors showed off toys of varying ethnic diversity, physical capability, and appearance. Mattel, for instance, continued to diversify Barbie by including a number of new, diverse dolls in its Fashionista line. They debuted a doll with the skin-disease vitiligo. There was a Ken with long hair, an African-American Barbie with natural hair, and another Barbie with no hair at all. The play people of Playmobil, Magformers, and Manhattan Toys, for instance, showed off dolls and characters with a diversity of skin tones. This is good news for kids who haven’t seen themselves reflected in play.   The IP Backlash   Marvel, DC Comics, Star Wars, and Minions are so overwhelmingly present at Toy Fair that it’s easy to miss the fact that many brands are going the other way. Maybe not by choice — licensing is crazy expensive — smaller brands are stripping their toys down to core functionality, some even going so far as to eliminate color. This is happening because there has been a hollowing out of middle-class IP. If it’s not part of the Rebel Alliance or the Avengers Initiative, the branding likely isn’t worth much. The good news for parents and kids is that this means there are more toys standing on their own, sold on functionality rather than ancillary content or characters.   Animal Deep Cuts   The big-name animals are always going to be there. The toy market is bullish on bears, ponies, dinosaurs, and cats. But there’s the lesser known members of Kingdom Animalia are starting to make the scene. There were echidna and axolotl toys. There were alligators, satiated hippos, and a praying mantis from Breyer. The metazoic revolution hasn’t arrived just yet, but it’s coming.   The Return of the Best Toy   Every year, the actual best toy at Toy Fair is the tired looking lab working security out front. This year, he seemed particularly put off by a bizarre runway show featuring the strained smiles of heavily coached six-year-old girls. He looked at these young models with some deep understanding in his eyes. They don’t need bedazzled clothes, he seemed to think, they need to take me for a walk. Not wrong.

Every new parent wants to give their baby the nutrition they need. With all of the different formulas on the market, it can be difficult to decide which is best for your child. The good news is that all formulas must meet federal nutrient requirements, and infant formula manufacturers must notify the FDA prior to marketing a new formula. But as concerns grow regarding food sources and potential for chemicals and pesticides, choosing organic is a helpful option for parents who are looking to minimize their baby’s exposure to preservatives and additives. Organic baby formulas go a step further than conventional ones and have to meet additional federal guidelines to get the USDA Organic Stamp.   Regardless of whether you are purchasing organic or non-organic formula, it’s imperative that you pay attention to ingredients. Some formulas utilize glucose and corn syrup for their carbohydrates as opposed to lactose that is the main carbohydrate source in breast milk. Choosing a formula that is as close to breastmilk as possible or modeled after breastmilk is key, which is why we did the work for you and rounded up the best organic baby formula brands available in the United States.

When legalization came into fruition, Canadians soon realized that the cannabis industry was far from green. The cause—excessive packaging. Canada has some of the strictest packaging regulations in the world. The Federal Cannabis Act mandates packaging to be opaque, child-resistant, tamper-evident, waterproof, and contaminate proof. Add Health Canada’s requirements for health warnings, a standardized cannabis symbol, and specific product information and you now have a lot of packaging accompanying even small amounts of cannabis. The Price of Packaging Public outcry for more sustainable solutions followed, and retailers were just as concerned. However, there were hurdles to overcome. Efforts by licensed producers (LPs) to meet regulations have led to the use of several diverse materials, which made recycling through conventional means difficult. Refilling containers was also not an option due to packaging requirements. Courtesy of Garden Variety Cameron Brown, communications officer for The Hunny Pot Cannabis, in Toronto, shares retailers’ frustration. “When we entered the industry, sustainability was top of mind for our team. We opened on April 1, 2019, and from the beginning, we wanted to recycle our packaging properly as well as work on other initiatives to reduce our carbon footprint.” The store receives on average 250 to 500 shipping boxes per week. Brown says their first step was to ensure staff members were separating products properly. Then they needed a program to dispose of the actual containers. Thankfully, Canopy Growth had recognized the problem early on and partnered with TerraCycle, a global leader specializing in hard-to-recycle materials. Their stores Tweed and Tokyo Smoke accept any packaging purchased from licensed retailers, including outer and inner packaging, tins, joint tubes, plastic bottles, caps, and flexible plastic bags. This recycling solution is also available to other retailers. “The program is Canada’s first and largest cannabis packaging recycling program,” states Alex Payne, public relations for TerraCycle North America. “Since its launch in October 2018, the program has signed up 412 cannabis retailers across the country and collected 2,372,634 units of packaging or 47,000 lbs. as of November 2019. These numbers continue to grow as new retailers get involved every month.” “The Hunny Pot reached out to Canopy Growth and TerraCycle to become a part of their program. As of November 2019, we have shipped 25,000 containers to TerraCycle. Our customers are making a real effort to bring the packaging back.” Brown adds that is thanks in part to their one-on-one service that provides education for the consumer. Jason Richeson, store manager for Garden Variety in Manitoba, shares how their popular recycling program, done in partnership with LP, Zenabis, is a little different. “We wanted to stand apart and increase customer incentive. Therefore, we offer clients a 50-cent credit per returned container. Customers can bring in up to 10 items ($5.00 credit) to be redeemed off their purchase daily.” LPs Standing Out with Sustainable Products Co-founder and Executive Director of Freedom Cannabis, Troy Dezwart, states that they are one of the few federally licensed growers committed to not using plastic containers for the recreational market. The privately-owned producer located in Acheson, Alberta, will be the first in Canada to use Nitrotins, which are fully recyclable. As part of the packaging process, a drop of liquid nitrogen is used to purge air from the Nitrotin. This process has the added benefit of increasing the product’s shelf life and maintaining quality. Freedom Cannabis products began distribution in late 2019, early 2020 and retailers are excited about the new packaging. Industry Tight-lipped Regarding Vape Products As the marketplace prepares for the introduction of cannabis vape pens and cartridges, a whole new set of recycling woes await. Vape products are more complex to recycle as they contain several different materials, batteries, and electronics in small quantities that need to be separated. A viable recycling program will require scale and time to develop. Most producers and retailers are without a solid recycling plan. Dezwart says Freedom Cannabis is still working on finding high-quality vape products with recyclable parts. Courtesy of The Hunny Pot Cannabis The Hunny Pot shares that they are in open discussions with LPs regarding their plans for new products and how to recycle them. “We will continue to keep on our producers to ensure we have a solution,” adds Brown. “We are not even sure if there will be an opportunity to recycle them yet,” says Richeson. “Garden Variety’s management company, Native Roots in Colorado, is experiencing this now. It’s a real concern because the sector blew up for them, overtaking flower sales.” This is predicted to happen in Canada as well. “Unfortunately, cannabis vape cartridges are not currently accepted through the Cannabis Packaging Recycling Program,” says TerraCycle’s Payne. It seems the consensus remains to wait and see. Social Responsibility Beyond Recycling Throughout all the highs and lows that the industry has faced, it is reassuring to see retailers and producers showing their commitment to social responsibility. Beyond its recycling efforts, The Hunny Pot now offers 100% biodegradable plastic bags. Bags can be kept to use them again; however, once exposed to the elements, they will break down completely within 18 months. This spring, the company is also looking forward to having beehives installed on its roof, furthering their environmental commitment. On the production end, as LPs begin to increase their scale and expand their product focus, cost savings have allowed them to start exploring more advanced sustainable packaging. And, eco-friendly packaging could be just the marketing tool they need to make their green products stand out. Author: Tania Moffat

The Student Voice, the third-grade leadership club at the Whitehouse School in Whitehouse Station, in partnership with the Readington Township Environmental Commission, is participating in an environmentally-minded program called the Trex Challenge.

The Trex Co. began a competition over a decade ago to encourage communities to recycle plastic film wrapping and bags. Student Voice and the commission have set a goal of collecting 500 pounds of polyethylene plastic by the summer to keep it from winding up in landfills, as it is not currently recycled by the county.

Student Voice advisers Lori Yukniewicz and Valerie Zanardi were “very pleased” with the commission’s enthusiasm to collaborate with the third graders. “The commission actually stopped their meeting on Tuesday, Jan. 28, to give a round of applause when we listed all the environmental programs Whitehouse School students and staff participate in on a daily basis,” Zanardi said.

Whitehouse School has earned U.S. Department of Education Green Ribbon School designation, and is a multi-year recipient of the N.J. Sustainable Schools highest award. To aid these green missions, Student Voice members collect food from the lunchroom and place it in a three-year compost bin. The third-grade leadership club also solicits shampoo bottles and beauty packaging for a TerraCycle program, as well as printer cartridges for yet another recycling venture.

Teacher Melissa Truempy coordinates with the Rutgers Master Gardeners to facilitate a Seeds to Salad experience in one of the two sensory gardens found at the elementary school. Each grade level is responsible for some aspect of the growing cycle: germinating seeds, planting sprouts, weeding, and watering with collected rainwater. All students then participate in a school-wide harvest.

For this latest challenge, Student Voice members will gather and weigh the plastic collected at the school and then deliver it to a designated drop-off point. The polyethylene will be recycled into composite products such as Trex decking. The commission will handle materials collected at the municipal building. Neil Hendrickson, chairman of the Environmental Commission commented, “The world is going to need leaders with a strong environmental ethic, and the students at Whitehouse School, through programs like these, will be among those able to guide us toward a sustainable future.”

Students encourage the whole community to help with the challenge. Residents are encouraged to bring plastic film to the bin outside the municipal building at 509 Route 523, Whitehouse Station. The following plastic is salvageable: grocery and retail bags, zipped baggies, case overwraps, bread bags, bubble wrap, newspaper sleeves, and dry cleaning bags. All plastic must be empty and dry.

If Readington Township is able to deliver 500 pounds of polyethylene by summer, Whitehouse School will earn a Trex bench for its sensory garden.

Toymakers are looking to a mix of evergreen properties and a broad selection of IP based on streaming platforms, YouTube channels and influencers and videogames to drive their license-based sales, manufacturers told us at Toy Fair New York. In the days before Toy Fair, Disney grabbed attention by unveiling a slew of “Baby Yoda” products, Hasbro gave financial analysts and media a look at its plans for eOne, and Mattel talked up its increasingly robust content development plans.   While an assortment of major films will hit theaters and store shelves throughout 2020, there’s a general expectation they won’t reach the product sales levels of last year’s big theatrical releases. So many toymakers are placing their bets on properties from other platforms with intense fan followings such as Netflix’s “Umbrella Academy” (Just Play and Funko), Amazon Studios’ “The Boys” (Jazwares) and the “Subway Surfers” mobile game (Alpha Group).   Evergreen Growth   Other companies are taking shelter under evergreens. For example, NECA, which traditionally has relied on nostalgic horror properties for its figures, is expanding its acquired line of Clapper (Clap on! Clap Off!) and Chia Pet products with licenses, such as a Bob Ross-licensed Chia Pet and a Clapper connected to A Christmas Story, along with another bearing “The Child.” “It is kind of a brave new world; it is not just the key theatricals or television content anymore” that are fodder for licensed toys “because videogames, streaming services and YouTube channels and influencers” are increasingly grabbing kids’ attention, says Matthew Sherman of Alpha Group, which is readying a line of two- and four-inch Subway Surfer figures that will be exclusive to Walmart for a year starting in August. It will add RC vehicles in 2021. “In one regard it’s a new opportunity, but it is a lot more competitive with more challenges because the retail footprint isn’t as big any more. You are literally fighting for every foot of shelf space.”   In general, streaming services are still reluctant (if not totally unwilling) to share viewership data, which makes it difficult for potential licensees to evaluate the opportunity. Plus, for the streamers who “drop” entire seasons of shows into the market at one time, it’s difficult for manufacturers and merchants to stockpile product and anticipate consumer engagement and product demand.   On the other hand, classic TV series such as “Friends” and “The Office” that are among the most-watched shows on those platforms have been consistent generators of product sales far beyond what would have been expected without that continual exposure.   Also at Toy Fair:  

• Even as Hasbro announced plans to make toys for shows such as Peppa Pig, PJ Masks and Ricky Zoom it gained via the eOne acquisition, those properties’ current licensees such as Jazwares (Peppa Pig), Just Play (PJ Masks) and Tomy (Ricky Zoom), all mounted major displays of new product. “It’s been business as usual,” says Jimmy Chang, Senior Marketing Director at Just Play, whose company was introducing a new playset for PJ Masks.

 

• Mattel’s decision to bring plush inhouse rather than licensing its IP out for the category was prompted “by us seeing a lot of opportunity left on the table” and “this gives better control of a category that will be key for us moving forward,” a Mattel spokesman said. Meanwhile, Mattel, which fielded Toy Story 4 products last year, has extended its license with Disney to include all of Pixar’s films including Monster’s Inc., Cars and others, the Mattel spokesman said. Mattel also is readying the first International Olympic Committee-(IOC) licensed toy collection that stretches across the Barbie, Hot Wheels and Uno playing card lines. While Mattel has fielded “Team USA” Barbies since the 1976 Olympics, the new line marks the first  time for a broader IOC-licensed line. The Barbies are designed around the five sports being added to the Olympics this year:  softball,  surfing, rock climbing, skateboarding and karate.

 

• Sustainability was a theme in many booths at Javits. Mattel introduced two Fisher-Price products and three Mega Bloks building sets made from sugarcane-based material, as a step toward its previously-stated goal of having all its products and packaging made from recycled, recyclable or bio-based plastics materials by 2030 Meanwhile, MGA Entertainment, building on its work with recycling company TerraCycle, launched the biodegradable Little Tikes “Go Green” ride-on line that’s made from recycled resin. MGA is targeting having all of its product be biodegradable by 2025. It has a recycling program with TerraCycle for L.O.L. Surprise packaging, and will shift the brand’s accessory bag to paper later this year. L.O.L. Surprise packaging will be biodegradable by next year.

 

• New dual-branding strategies. McFarlane Toys introduced a seven-inch Spawn/Mortal Kombat action figures with game publisher Warner Bros. Interactive Entertainment. Warner Bros. will collect royalties on sales of the action figures, while McFarlane gets them when the Spawn figure is bought as an in-game purchase within the “Mortal Kombat 11” mobile game.

 

• Meanwhile, Just Play expanded the number of licenses it’s applying to its Hairdorable products, adding to a line that started with JoJo Siwa last year. New versions are based on Minions, Hello Kitty and Trolls.

 

• The calming influence of toys? Spin Master’s Cardinal Industries is introducing a series of 60-400-piece “Relaxation,” “Serenity” and “Balance” puzzles under the brand of meditation firm Calm. (founded in 2013 by Michael Acton Smith, who also founded Mind Candy, known for its Moshi Monsters online world).

 

• Licensed collectible power Funko wants its non-licensed toy business to account for 20% of revenue over the next several years. It unveiled Snapsies, toys that are dispensed through a touchscreen-equipped vending machine that allows the user to customize its various characters. The machine continually displays short videos supporting the characters produced by Funko Animation Studios. Funko leases space for the machines at retail stores. Funko also installed the vending machines at GameStop and ThinkGeek stores for its new Paka Paka capsule collectibles. It has no immediate plans to license out the brands, but is continuing to pursue deals for its Wetmore Forest label, CEO Brian Mariotti said. Meanwhile, the company is expanding the board game business it acquired when it bought Forest-Pruzan Creative a year ago, adding licenses for PanAm, Back to the Future and Godzilla. The expanded assortment of games and owned IP are part of Funko’s plans to double sales to $2 billion within 5-7 years, says Mariotti.

The Henkel-owned haircare giant has partnered with the waste management company to make its retail hair care, color and styling products recyclable across the US. The sustainability push will see shoppers invited to collect their empty packaging from Schwarzkopf products, and send them to TerraCycle. Empties will then be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins.   "We're proud that 100% of Schwarzkopf retail product packaging will now be recyclable," Manuela Emmrich, Marketing Director, Hair US, Henkel Beauty Care, said in a statement. "Through the TerraCycle/ Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curb-side recycling program requirements." "The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100 percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025," added Martina Spinatsch, Vice President, R&D, Beauty Care, Henkel North America. Three different Schwarzkopf Recycling Programs have been established to deal with aerosols, hair coloration products and all other packaging, with individuals, schools, offices and community organizations all encouraged to participate. Collectors can be rewarded for their efforts by earning points that can be used for charity gifts or converted to cash and donated to the non-profit, school; or charitable organization of their choice. Schwarzkopf is not the only beauty brand turning to TerraCycle to up its recycling game -- Herbal Essences, Garnier USA and Gillette have all recently launched initiatives with the company.

The Henkel-owned haircare giant has partnered with the waste management company to make its retail hair care, color and styling products recyclable across the US. The sustainability push will see shoppers invited to collect their empty packaging from Schwarzkopf products, and send them to TerraCycle. Empties will then be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins.   "We're proud that 100% of Schwarzkopf retail product packaging will now be recyclable," Manuela Emmrich, Marketing Director, Hair US, Henkel Beauty Care, said in a statement. "Through the TerraCycle/ Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curb-side recycling program requirements." "The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100 percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025," added Martina Spinatsch, Vice President, R&D, Beauty Care, Henkel North America. Three different Schwarzkopf Recycling Programs have been established to deal with aerosols, hair coloration products and all other packaging, with individuals, schools, offices and community organizations all encouraged to participate. Collectors can be rewarded for their efforts by earning points that can be used for charity gifts or converted to cash and donated to the non-profit, school; or charitable organization of their choice. Schwarzkopf is not the only beauty brand turning to TerraCycle to up its recycling game -- Herbal Essences, Garnier USA and Gillette have all recently launched initiatives with the company.