Trash Tycoon , created by social gaming startup Guerillapps and sponsored by upcycling company TerraCycle , is the first Facebook game built around upcycling. In the game, players take the role of recycling entrepreneurs responsible for cleaning up a trash-strewn city. Players earn game money and points by collecting and upcycling trash – converting waste into useful, quality products – just like TerraCycle does in real life. While playing the game, users will be able to communicate and collaborate with each other in real time, banding together with friends to take on trash.

A new game on Facebook is the first to highlight the concept of upcycling, where trash is turned into valuable products rather than thrown away. Manhattan-based startup Guerillapps created Trash Tycoon, where players take the role of recycling entrepreneurs. They collect litter in a trash strewn city and upcycle the waste into higher quality, environmentally responsible products. They earn points and can ultimately earn the title of garbage tycoon. The game's trash-tackling premise directly mirrors that of sponsor TerraCycle in the real world .

Com mais de 170 mil participantes, a Brigada Tang se tornou o maior programa de reciclagem da América Latina criado em parceria com a empresa americana de reaproveitamento de resíduos TerraCycle.

Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

A Maior Estrutura de Material Reciclado do Mundo: um robô com mais de 14 metros de altura, montado com mais de um milhão de embalagens de suco em pó recolhidas por crianças que participam da iniciativa no site Esquadrão Verde Tang.

Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

A Maior Estrutura de Material Reciclado do Mundo: um robô com mais de 14 metros de altura, montado com mais de um milhão de embalagens de suco em pó recolhidas por crianças que participam da iniciativa no site Esquadrão Verde Tang.

Instead of building a city, Trash Tycoon asks you to clean one up. The houses and streets are already there, but they’re a mess. It’s a game that attempts to teach players about the benefits of recycling, but it doesn’t really feel like an educational game. And that’s because, in spite of a few flaws and the fact that it doesn’t really do much new, Trash Tycoon is actually pretty fun. You start the game in what looks to be a suburban neighborhood. Only it looks like one that’s been through a tornado or two. The houses are destroyed and litter is everywhere, and so naturally it’s up to you to clean everything up. As you pick up piles of trash you’ll gather items like shards of glass, plastic bottles, and scraps of paper. But instead of simply recycling them, you can upcycle the resources to earn some money.

A new game on Facebook is the first to highlight the concept of upcycling, where trash is turned into valuable products rather than thrown away. Manhattan-based startup Guerillapps created Trash Tycoon, where players take the role of recycling entrepreneurs. They collect litter in a trash strewn city and upcycle the waste into higher quality, environmentally responsible products. They earn points and can ultimately earn the title of garbage tycoon. The game's trash-tackling premise directly mirrors that of sponsor TerraCycle in the real world .

Early on, I leaned toward limiting the information as I didn’t want people worrying about something that wasn’t their job and becoming distracted and unproductive. The problem was that when challenges came up I felt pretty much alone on them — and the staff was left guessing what was happening. Predictably, the lack of information fueled rumors and damaged morale. Over the last decade of leading TerraCycle, however, my mindset has slowly migrated to the other side of this question. Today, I’m inclined to give as much transparency as possible. I say as much as possible because we don’t really give total transparency. Human-resource matters (such as company payroll or stock options), legal matters (of all kinds) and certain financial matters (like merger deals we’re working on) are not shared with the entire team. Instead they are shared with those who have responsibility over them.