Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.