Erstmals ermöglicht ein freiwilliges Sammelprogramm das Recyceln von leeren Schreibgeräten und Korrekturmitteln in der Schweiz. Der Stiftehersteller BIC schließt sich mit TerraCycle, einem Pionier des Upcycelns und Recycelns, zusammen, um Stifte aus Müllverbrennungsanlagen fernzuhalten und natürliche Ressourcen zu schonen.

Gure eguneroko lanean beharrezkoak ditugu idazteko tresnak (boligrafo, arbeleko errotulagailu, azpimarragailu…), baina gastatzen direnean zer egiten dugu beraiekin? Normalean zakarrontzira doaz zuzenean… Ba, hemendik aurrera egin ezazu bat “IDAZTEKO TRESNEN BRIGADA”-rekin. TerraCycle kaxak harreran eta fotokopia gelan aurkituko dituzu, beraz bota bertara zuen idazteko tresnak.

PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.

PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.