A TerraCycle lançou uma nova brigada e agora você pode enviar mais um tipo de resíduo que será transformado e reciclado: a Brigada Coppertone Protetores do Planeta permite que você mande embalagens de protetores-solar, loções pós-sol e bronzeadores!
Consumidores poderão enviar frascos de protetor solar de qualquer marca gratuitamente pelos Correios ou descartá-los em um dos pontos de coleta espalhados pelo país. Iniciativa em parceria com a TerraCycle, visa reciclagem e transformação das embalagens usadas em outros produtos plásticos.
Um jeito de educar, recolher resíduos e transformá-los em produtos que podem continuar em uso. Este é o projeto da TerraCycle. Que para fechar o bom negócio, deu um jeito de fazer tudo isso virar vantagem econômica para todos os lados.
Nos últimos 10 anos, a TerraCycle®, pioneira no processo chamado de “upcycling”, tem estabelecido parceria com grandes empresas globais para criar uma maneira inovadora de coletar e reusar embalagens de difícil reciclabilidade que tem como destino final os aterros sanitários. No Brasil, a TerraCycle atua há um ano e nove meses e tem parceria com as marcas como Nestlé, Kraft Foods, PepsiCo, BRFoods e Suzano.
Bruno Massote, presidente da Terra Cycle no Brasil: “O que é complicado nessa indústria é que esse material de coleta acaba se perdendo por aí, numa cooperativa, e esse material acaba indo para um aterro sanitário”
Consumidores poderão enviar frascos de protetor solar de qualquer marca gratuitamente pelos Correios ou descartá-los em um dos pontos de coleta espalhados pelo país. Iniciativa em parceria com a TerraCycle, visa reciclagem e transformação das embalagens usadas em outros produtos plásticos
Um jeito de educar, recolher resíduos e transformá-los em produtos que podem continuar em uso. Este é o projeto da TerraCycle. Que para fechar o bom negócio, deu um jeito de fazer tudo isso virar vantagem econômica para todos os lados.
It’s not often that an educator finds inspiration on the back of a juice box, but that’s what happened to Tim Sarych.
Sarych is a special education management aid at the Mille Lacs Academy School. Sarych read about the TerraCycle, a recycling program for schools, on a box of Capri Sun juice. After a bit of research, Sarych registered the MLA with the TerraCycle program.
“I knew this was a fundraiser that our school could benefit from,” he said. “It helps the environment, and it engages the students in a positive community activity.”
Sarych started the project last winter and slowly introduced the plan to his co-workers. In the months that followed he brought the program up to full speed.
Students and staff collect candy wrappers, cheese packaging, used printer cartridges, coffee bags, empty drink pouches, old cell phones, cereal bags and a long list of other would-be trash. They box the recyclables up and send them to TerraCycle and receive between 2 cents and a dollar an item. TerraCycle also pays the shipping costs.
The material collected by TerraCycle is turned into garbage cans, school supplies, playground equipment, flower pots, back packs, and a wide variety of other items.
Students and staff are bringing packaging from home as well as collecting them at the school. “Two cents an item doesn’t sound like a lot,” Sarych said. “But it adds up quickly.”
To date the program has brought in about $200 dollars and kept 61 boxes of waste out of the local landfills.
“Throwing away a candy wrapper is like throwing away money,” Sarych said.
For more information go to TerraCycle.net, or call Tim Sarych at (320) 532-6848.
Photos by Rob Passons.
TerraCycle is een innovatief Amerikaans bedrijf dat gespecialiseerd is in het organiseren van inzamelingsacties van afvalstromen die moeilijk te recyclen zijn (bijvoorbeeld kauwgom, tennisballen en chipszakjes). Momenteel zijn ze in 20 landen actief en worden er meer dan 60 verschillende soorten afval ingezameld. In België zijn ze sinds kort begonnen met de inzameling van schrijfwaren. Recycling van pennen is uniek en heeft nog niet eerder in België plaatsgevonden.
Scholen en bedrijven kunnen (geheel gratis) aan deze inzameling deelnemen en ontvangen 2 cent voor elke pen die ze opsturen. Met dit geld kunnen ze een goed doel naar eigen keuze ondersteunen.
Sinds dit schooljaar is TerraCycle in België gestart met de inzameling van schrijfwaren (pennen, markeerstiften, ballpoints, etc.) die zij een tweede kans geven door ze te recycleren. Deelname is geheel gratis (inclusief de verzending). Voor elke pen die een school ons stuurt, ontvangt ze geld. Dit geld kan gebruikt worden voor de school zelf of een goed doel naar de keuze van de school zelf. Niet alleen helpen de leerlingen hierdoor het milieu, maar ook de maatschappij.
Deelname is bijzonder eenvoudig!
1. Creëer een account voor jouw school op onze
website
2. Vul jouw profiel in en sluit je aan bij de schrijfwaren brigade.
3. Plaats een stevige doos voor de pennen op een goede plek (bijvoorbeeld achterin een klaslokaal).
4. Heb je een volle doos, dan kan je een gratis verzendlabel aanvragen en hem op de post doen.
Zo simpel is het!
TerraCycle
Bond Beter Leefmilieu
Tweekerkenstraat 47
B-1000 Brussel
E-mail info[a]bblv.be
http://www.bondbeterleefmilieu.be
TerraCycle is a national and international company that stays local. Sound like a paradox? It doesn’t have to be one.
Since there’s usually a big push around “buying local” at the holidays, when everyone is doing more shopping than usual and trying to get the best prices, I started wondering how staying local fits into the plans for a national and/or international company, and how those companies can help encourage consumers to stay local. I’m not talking companies like retail stores, but instead companies like TerraCycle or even those that aren’t often consumer-facing (think, a national film company or a social services company).
