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Reynolds subsidiary funding cigarette recycling

RICHMOND — A subsidiary of the second-largest US cigarette maker, Reynolds American Inc., is funding a recycling program to reward do-gooders for cleaning up tobacco waste and then turn cigarette butts into pellets used to make shipping pallets, railroad ties, park benches, and ashtrays. Santa Fe Natural Tobacco Co. is teaming up with TerraCycle Inc. for the program. ‘‘You don’t have to walk or drive very far to see that smokers often discard cigarette waste in ways that litter the environment,’’ said Santa Fe’s sales chief, Cressida Lozano. Through the Cigarette Waste Brigade program, people over age 21 and organizations can send cigarette waste to TerraCycle with a prepaid shipping label. They will get credits that will be donated to Keep America Beautiful, a nonprofit organization. They will receive about $1 per pound of litter, which equals about 1,000 cigarette butts. TerraCycle will then recycle the filters into pellets. The paper and tobacco will be composted. TerraCycle chief executive and founder Tom Szaky said the program also provides a solution for filters that are properly disposed of but still end up in a landfill. Cigarette waste accounted for 38 percent of all roadway litter, according to a 2009 Keep America Beautiful study.

Reynolds funds cigarette recycling

A subsidiary of one of the nation's largest cigarette makers is teaming up with a New Jersey company to reward do-gooders for cleaning up cigarette litter. Santa Fe Natural Tobacco Co. is funding a national recycling program through TerraCycle Inc. called the Cigarette Waste Brigade. The maker of Natural American Spirit cigarettes is owned by Winston-Salem, N.C.-based Reynolds American Inc. After sending in the collected cigarettes butts, people over the age of 18 will get credits that can be donated to various charitable causes. TerraCycle will then recycle the filters into plastic pellets used to make shipping pallets, railroad ties and park benches. A 2009 Keep America Beautiful study found that cigarette waste accounted for 38 percent of all U.S. roadway litter. - Associated Press Cigarette filters (and other related tobacco waste) are the number-one item recovered during the annual Ocean Conservancy’s International Coastal Cleanup Day, with more than 52 million cigarette filters collected from beaches in the past 25 years. They’re a source of litter in a variety of public outdoor spaces, including sidewalks, roadways, parks, shopping malls and office buildings. In 2009, a Keep America Beautiful study found that cigarette waste accounted for 38% of all U.S. roadway litter. Contrary to popular belief, cigarette butts are not biodegradable and do not break down quickly. The cigarette waste collection program will make this pervasive waste recyclable for the first time.

Santa Fe Natural Tobacco Launches Butt Recycling Program

SANTA FE, N.M. -- Santa Fe Natural Tobacco Co. (SFNTC) has teamed up with TerraCycle Inc., a developer of solutions for hard-to-recycle materials, to do something about cigarette butt litter. With funding from SFNTC, TerraCycle is launching a national program to collect and recycle cigarette waste. The Cigarette Waste Brigade will divert used cigarette butts from landfills. By sponsoring this program, SFNTC is not only taking responsibility for the end-life of its products, but also for the products of its competitors, it said. "You don't have to walk or drive very far to see that smokers often discard cigarette waste in ways that litter the environment. Our company has been committed to environmental sustainability since we were founded 30 years ago, and we're proud to be the exclusive sponsor of an innovative program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes," said Cressida Lozano, the head of sales and marketing for SFNTC. "The Cigarette Waste Brigade has the potential to transform public spaces across the country, drastically reducing the amount of litter that is discarded," said TerraCycle CEO and founder Tom Szaky. "Furthermore, the Cigarette Waste Brigade will provide a solution for the filters that are properly disposed of in an ashtray or can, but today still end up in a landfill." Cigarette filters (and other related tobacco waste) are the No. 1 item recovered during the annual Ocean Conservancy's International Coastal Cleanup Day, with more than 52 million cigarette filters collected from beaches in the past 25 years. They are a source of litter in a variety of public outdoor spaces, including sidewalks, roadways, parks, shopping malls and office buildings. In 2009, a Keep America Beautiful study found that cigarette waste accounted for 38% of all U.S. roadway litter. Cigarette butts are not biodegradable and do not break down quickly. The cigarette waste collection program will make this pervasive waste recyclable for the first time. To participate in the Cigarette Waste Brigade, interested individuals can visit www.terracycle.com to sign up for free. They can collect filters normally in receptacles such as ashtrays, then bag the waste in any plastic bag--which gets recycled as well--before being placed in a shipping box. Once the collect enough waste they log into their account and print a free prepaid UPS shipping label to return their box at no cost. Trenton, N.J.-based TerraCycle is an international upcycling company that takes difficult-to-recycle packaging and turns it into affordable, products. Santa Fe, N.M.-based SFNTC, a unit of Reynolds American Inc., Winston-Salem, N.C., manufactures Natural American Spirit additive-free, natural tobacco cigarettes and roll-your-own (RYO) tobaccos, which include styles that are made with 100% organic tobacco as well as 100% U.S. grown tobacco. In other company news, the Reynolds American Foundation is donating $140,000 to the American Red Cross to help provide relief to victims of Hurricane Sandy. "Our thoughts are with the folks who are having to endure such hardships as a result of the devastating storm," said John S. (Tripp) Wilson, president of the foundation. "Our hope is that this donation will support continued relief efforts for the people and communities affected by Hurricane Sandy."

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Tine Mjåseth fra Svelgen i Bremanger er en av de første i Sogn og Fjordane som bidrar til å gi søppel nytt liv via TerraCycle Norge. - At pengene går til veldedighet gjør at jeg blir engasjert. Jeg synes derfor det er kjekt å samle opp avfallet og sende inn til TerraCycle. Tanken om å skrote ideen om søppel er veldig fin og inspirerende, og jeg håper at det snart blir mer enn bare avfall fra Tassimo som kan sendes inn, sier Tine. Les hele artikkelen: