A BIC estabelece parceria com a TerraCycle na Europa, pioneira na coleta e reutilização de resíduos não recicláveis.

After roughly one and a half years, Ocean City residents and guests finally may put their butts on butts, after the Ocean City Green Team received and installed four benches made out of recycled cigarette filters on the Boardwalk and at a local bar. “We are all very excited to finally have the benches on the Boardwalk,” said Sandi Smith, Maryland Coastal Bays Program Development and Marketing coordinator.   Created by TerraCycle, a private recycling company based in Trenton, New Jersey, the benches are the byproduct of hundreds of thousands of cigarette butts collected from Ocean City’s beach.   Beginning last spring, the team, via Ocean City Department of Public Works staff, installed cigarette filter receptacles or “butt huts” all over the Boardwalk, and later throughout the resort on beach entry points.   Cigarette filters are not only the number one litter in Ocean City, but around the world according to nonprofit group Ocean Conservancy, which is based in Washington D.C.   The organization has hosted a beach cleanup event, which is now a global effort, since 1986, and each year the group has found that cigarette butts are the number one item littering coasts — with more than 60 million collected in a little over 30 years.   Cigarette filters are made with cellulose acetate, a type of plastic that takes years to break down in the ocean and leeches toxins into the water.   In regards to turning the litter into a bench, Smith said the team found a Facebook post that featured a supposed cigarette filter bench. “It was the coolest looking bench ever,” Smith said.   The team contacted TerraCycle, and discovered that the company had not created it.   TerraCycle later discovered, on behalf of the team, that the bench was not even made out of cigarette butts, Smith recalled.   Nonetheless, the faux cigarette bench had acted as a catalyst, and the initiative was in full swing.   Traditionally, when TerraCycle produces a bench, it features a small placard that explains its unconventional building material, but Smith said the team wanted to send a stronger message.   Working with local cartoonist Marc Emond, who created the butt recycling program’s seagull mascot and provided his services gratis, and local sign company Sun Signs, the various partners worked for more than a year and a half on the endeavor.   “Marc Emond had come up with the fun little goofy gull that’s on all of the butt huts with the message, ‘Put your butts in here,’ and so we felt like to brand it and market it we wanted that goofy gull on the bench saying, ‘Put your butts on these butts,’ Smith said.   The seagull would draw a visitor’s eye to the bench, which would then, hopefully, heighten his or her curiosity to the messaging.   “The hope and goal was that people would affiliate that crazy gull with the butt huts and the benches and possibly look for the butt huts to put their cigarette butts in,” Smith said.   The four benches were shipped to the city two weeks ago and immediately installed throughout the Boardwalk.   In addition to the main slogan, messaging on the benches include, “This bench is made from recycled cigarette butts that have been kept out of our waterways,” on top, and a 1.800.QUIT.NOW number on the bottom right corner.   The program’s seagull mascot rests on the left side of the sign surrounded by freshly flicked cigarette butts.   Patrons of Seacrets Bar and Grill on 49th Street also will be able to make butt-on-butt contact, as the establishment had been a long and enthusiastic supporter of the project.   “When we originally started this program, they supported it 100 percent and they bought one of the benches — they donated funding for a bench,” Smith said.   With the benches installed and ready for sitting, Smith and the green team can finally check the project off their list, for now.   “I never thought it would take this long,” Smith said. “Even TerraCycle was like, ‘Kudos for the tenacity.’”   For businesses interested in installing a cigarette filter receptacle email Smith at sandis@mdcoastalbays.org.

Rubbermaid has announced a partnership with international recycling leader TerraCycle to make all brands of well-used food storage containers recyclable in the United States and Canada. This new partnership will allow Rubbermaid to ensure all glass and plastic food storage containers will have a sustainable end to their lifecycle. "Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability. Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way," said Ryan Hall, Marketing Director, Food Storage at Newell Brands, in a Rubbermaid press release. The TerraCycle program is, according to the news release, “another step toward the brand's existing sustainability efforts and making Rubbermaid products an even stronger choice for environmentally conscious consumers or for anyone looking to lead a more sustainable life.” "Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable," said Tom Szaky, TerraCycle Founder and CEO, in the same Rubbermaid news release. "By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything." Through the Rubbermaid Food Storage Recycling Program, consumers can send in all brands of well-used glass and plastic food storage containers and will recycle them for free. Participation in this program is simple. Sign up on the TerraCycle program pages for the US or Canada and mail in your well-used food storage containers using a prepaid shipping label. Once these containers have been collected, they are cleaned and melted into hard plastic or glass, which can then be remodeled to make new recycled products. It is open to any interested individual, school, office, or community organization. There are also a couple of other parameters, or lack thereof, of the previously stated program. Shipments can be of any weight, they are counted based on an average unit weight of .45 pounds each, and they do not need to be thoroughly cleaned before sending them to TerraCycle. Consumers are asked, however, to remove as much food residue as possible before shipping.

Rubbermaid®, a leader in home organization and food storage solutions, announced a partnership with international recycling leader, TerraCycle®, to make all brands of well-used food storage containers recyclable in the US and Canada. Through this new partnership, Rubbermaid helps ensure all glass and plastic food storage containers will have a sustainable end to their lifecycle.   Rubbermaid has been pioneering high-quality, innovative products for over 80 years. This superior quality already makes the brand's products a more a sustainable solution than many products out there today. The TerraCycle program is another step toward the brand's existing sustainability efforts and making Rubbermaid products an even stronger choice for environmentally conscious consumers or for anyone looking to lead a more sustainable life.   "Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability. Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way," said Ryan Hall, Marketing Director, Food Storage at Newell Brands.   Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free. Participation is easy: sign up on the TerraCycle program pages for the United States or Canada and mail in well-used food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   "Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable," said Tom Szaky, TerraCycle Founder and CEO. "By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything."   The Rubbermaid Food Storage Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle's recycling programs, visit www.terracycle.com.

We can't be the only ones who have an entire cabinet full of storage containers that we hope will someday find their fitting lid again, right? It's like that stack of socks that somehow lost their partners. Lids and bowls seem to have a magical way of separating, be it in a different drawer, left at a potluck dinner, or used as a paintbrush holder for those touch-ups last year.   So we were delighted to hear that Rubbermaid and TerraCycle (a global recycling brand) just launched a partnership to help make the most of those random, extra, or past-their-prime plastic and glass food storage containers.   As an added bonus, the Rubbermaid Food Storage Recycling Program is not just limited to Rubbermaid containers. To take part, do some summer cleaning to pick out which containers you're ready to part with, hop on the TerraCycle website and score a prepaid shipping label to cover all your costs to mail in your containers. A peek at the FAQs for the program ensures you don't even have to get them spotless before sending, either: "You do not need to thoroughly clean the containers before sending...However, please remove as much food residue as possible before shipping. UPS will not accept dripping packages, so make sure your items are dry prior to shipping," TerraCycle explains.       Once collected, the containers are cleaned and melted into plastic or glass that can be remolded to make new recycled products. This recycling is more important than you might imagine, as the U.S. uses more than 14 million tons of plastic each year, and 10 million of those end up in landfills.   The goal of the program, explained by TerraCycle Founder and CEO Tom Szaky in a press release, is, "offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable,"   While you're cleaning the house and on a zero-waste kick, you might want to consider taking part in one of TerraCycle's other recycling programs that give new life to everything from contact lens packaging to old cell phones to disposable plastic cups.

Rubbermaid, Atlanta, announced a partnership with Trenton, New Jersey-based recycler TerraCycle to make all brands of food storage containers recyclable in the U.S. and Canada. Through this new partnership, known as the Rubbermaid Food Storage Program, Rubbermaid says it will help ensure all glass and plastic food storage containers will have a sustainable end to their life cycle.   "Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability. Partnering with TerraCycle allows us to create an even more sustainable product life cycle, while giving consumers an easy way to recycle their well-used containers," Ryan Hall, marketing director of Food Storage at Newell Brands, a parent company of Rubbermaid, says.   Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free. To participate, interested parties can sign up on the TerraCycle program pages for the United States or Canada and mail in food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   "Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable," TerraCycle founder and CEO Tom Szaky says. "By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything."   The Rubbermaid Food Storage Recycling Program is open to any interested individual, school, office or community organization, the company says.

We can't be the only ones who have an entire cabinet full of storage containers that we hope will someday find their fitting lid again, right? It's like that stack of socks that somehow lost their partners. Lids and bowls seem to have a magical way of separating, be it in a different drawer, left at a potluck dinner or used as a paint brush holder for those touch-ups last year.   So we were delighted to hear that Rubbermaid and TerraCycle (a global recycling brand) just launched a partnership to help make the most of those random, extra or past-their-prime plastic and glass food storage containers.   As an added bonus, the Rubbermaid Food Storage Recycling Program is not just limited to Rubbermaid containers. To take part, do some summer cleaning to pick out which containers you're ready to part with, hop on the TerraCycle website and score a prepaid shipping label to cover all your costs to mail in your containers. A peek at the FAQs for the program ensures you don't even have to get them spotless before sending, either: "You do not need to thoroughly clean the containers before sending...However, please remove as much food residue as possible before shipping. UPS will not accept dripping packages, so make sure your items are dry prior to shipping," TerraCycle explains. Once collected, the containers are cleaned and melted into plastic or glass that can be remolded to make new recycled products. This recycling is more important than you might imagine, as the U.S. uses more than 14 million tons of plastic each year, and 10 million of those end up in landfills.   The goal of the program, explained by TerraCycle Founder and CEO Tom Szaky in a press release, is, "offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable,"   While you're cleaning house and on a zero-waste kick, you might want to consider taking part in one of TerraCycle's other recycling programs that give new life to everything from contact lens packaging to old cell phones to disposable plastic cups.

Dive Brief:

• Ulta on Tuesday announced the creation of Conscious Beauty, an initiative that will launch in the fall and certify beauty brands under five pillars: clean ingredients, cruelty free, vegan, sustainable packaging and positive impact.
• The clean ingredients label will certify that a brand meets Ulta's "Made Without List," which consists of parabens, phthalates and other ingredients from over 25 chemical categories, according to a company press release.
• As part of the sustainable packaging initiative, which highlights brands made with reduced, recyclable or refillable packaging, Ulta will pilot a "circular shopping experience" with Loop. The beauty retailer is also pledging that 50% of all packaging sold by 2025 will be recyclable, refillable, or made from recycled or bio-sourced materials.

Dive Insight:

In the midst of a pandemic that has threatened to put many things on the back burner, including sustainability initiatives, Ulta Beauty has announced a wide-ranging effort to hold itself accountable to more conscious practices. The beauty retailer set its first sustainable packaging goals as part of the initiative, and partnered with various third parties for the certification process, including ClearForMe to verify brands have clean ingredients, and PETA, Leaping Bunny and Choose Cruelty-Free to help certify cruelty-free brands. The company also established a Conscious Beauty Advisory Council to "ensure accountability and drive the initiative forward." Currently, the council includes CEO and co-founder of Loop, Tom Szaky, and co-founder and COO of Credo Beauty, Annie Jackson, among others. A partnership with Credo Beauty was announced by Ulta in June, and the clean beauty collection, dubbed the Credo Collection, will launch within the conscious beauty platform. While all of the certifications are meant to help customers identify brands that share their values, it's the sustainable packaging initiative that Ulta itself is committing the most to. In addition to setting a 50% sustainable packaging goal, the retailer also plans to support the Sustainable Packaging Coalition, and will use How2Recycle instructions on its owned brand packaging and print materials. Ulta is hitting on some of the biggest issues in the beauty space, and retail more broadly, with this launch. For years, the level of waste created by retail packaging has been scrutinized, and retailers have turned their focus to tackling that and other major sustainability issues, including making products with more sustainable materials and building up the circular economy. Loop is one of the companies at the forefront of sustainable packaging, partnering with companies like Procter & Gamble, Unilever and Kroger in 2019 to test out refillable packaging solutions. Clean and sustainable beauty initiatives have also grown to define the beauty space in recent years, with Sephora launching a Clean at Sephora category in 2018 and Neiman Marcus debuting an online shop centered around clean beauty products in 2019. Even big-box players like Walmart and Target have added brands to their assortment that focus on clean ingredients. "As the beauty retail leader, we have the unique opportunity to inspire positive change in our industry," Dave Kimbell, president of Ulta Beauty, said in a statement. "With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world. This initiative helps our guests readily navigate our assortment through the lens of what matters most to them."

July 15, 2020, Trenton, N.J. – Rubbermaid® has announced a partnership with international recycling leader, TerraCycle®, to make all brands of well-used food storage containers recyclable in Canada and the U.S.   Through this new partnership, Rubbermaid helps ensure all glass and plastic food storage containers will have a sustainable end to their lifecycle.   The TerraCycle program is another step toward the Rubbermaid’s existing sustainability efforts and making the company’s products a choice for environmentally conscious consumers or for anyone looking to lead a more sustainable life.   “Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability,” says Ryan Hall, marketing director, food storage at Newell Brands. “Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way.”   Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free.   Participation is easy: sign up on the TerraCycle program pages for the United States or Canada and mail in well-used food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.   “Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable,” said Tom Szaky, TerraCycle founder and CEO. “By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything.”